By Integrated Marketing Platform   | March 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Current Health Of Marketing Strategy

Like virtually every other aspect of marketing, the tentacles of digital have burrowed into marketing strategy. Full Story: Forbes

13 Techniques To Make Your Business Feel More ‘Local’

A business that remembers its local roots has a particular identity that can become part of its brand engineering. Full Story: Forbes

Why long-tail keywords are the best strategy for your Content Marketing plan

Content Marketing and SEO go hand in hand for any platform. One simply cannot exist without the other even if the website’s authority has surpassed all expectations. Full Story: Best in Australia

The top 5 video marketing statistics every business should know in the new decade

As the last year and decade drew to a close, the importance of video in everything increased. Full Story: Anthill online

Four Methods To Measure Marketing Impact

To gain a deeper understanding of marketing’s impact, Gartner research shows there are four distinct methods that marketers can employ to gain deeper insights. Full Story: Which-50

Are Pitch Letters The Cinderella Of Content Marketing?

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Full Story: Forbes

Conversational Marketing Top Trends for 2020

Today, customers are equipped with information at their fingertips. Full Story: Business 2 Community

Marketing in a New Decade: What’s New for Consumer Brands in 2020?

The rapid — and very short-term — growth of emerging brands thanks to their Instagram and YouTube strategies fascinated 2019’s consumer market. Full Story: Business 2 Community

SOCIAL MEDIA

Using Emojis in Social Media Marketing

Emojis have become a common element in modern communication, with research showing that some 92% of people have used, and/or regularly use, emojis in their messaging. Full Story: Social Media Today

Eight Ways To Build An Empowered Customer Community

Many companies have had to reinvent themselves and especially their customer interactions in order to stay in business. Full Story: Forbes

Do I Have to Be on Social Media?

After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. Full Story: Business 2 Community

10 Marketing Channels for the Online Marketer

With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. Full Story: socPub

SEARCH ENGINE

Four Tactics To Improve Your Conversions In 2020

Are sales dropping in recent quarters? It sounds like it’s time to take a look at the health of your conversion rates. Full Story: Forbes

13 stories of women who are shaping the SEO field

If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO. Full Story: Search Engine Land

How to grow your small business with SEO in 2020

If you would like to grow your business faster than you once thought possible, consider the benefits of search engine optimization. Full Story: London Loves Business

Should I stop doing SEO?

Your business is ranking well in Google Search, the traffic is coming in and you’re converting a healthy number of visitors into customers. Full Story: The Drum

MOBILE MARKETING

Marketers look to reap benefits of Apple’s new push notification ad rules

Apple updated its App Store guidelines earlier this month to allow app publishers to send ads and promotions in push notifications to users who have explicitly opted in to receive them. Full Story: Digiday

Could mobile operators beat big tech at the data-driven marketing game?

Telecoms operators could compete effectively with big tech in the space of people-based, data-driven targeted marketing. Full Story: Business Day

10 Ways to Evaluate Text Message Marketing Solutions for Retailers

With so many product options available, it’s easy to be overwhelmed. On the surface, these options may look alike, but when you take a closer look, you’ll find some key differences. Full Story: Grit Daily

Bring Success to Your Business with a Profitable Mobile App

Today mobile apps are the best way to serve customer’s needs in day to day tasks. In the current market, your presence of mobile apps guarantees to contribute in creating brand recognition. Full Story: WhaTech

DIGITAL SIGNAGE/ SCREEN MEDIA

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

Digital Out-of-Home (DOOH) is one of the fastest-growing marketing strategies out there. Full Story: ClickZ

Why the billboard is back

It may be one of the oldest advertising mediums, but out-of-home (OOH) advertising appears more popular than ever. Full Story: Raconteur

EMAIL MARKETING

11 Great Tips To Craft Better Emails

While a lot of online marketers have described email marketing as dead, nothing could be further from the truth. Full Story: Forbes

5 Killer Lead Magnet Ideas to Get More Email Subscribers

A lead magnet is a piece of content that provides value for people in exchange for their contact information. Full Story: Business 2 Community

E-COMMERCE

3 SEO Lessons from Amazon for Ecommerce Product Pages

Product detail pages on Amazon rank for roughly 34 million keywords in Google in the U.S. Full Story: Practical Ecommerce

3 Tech Trends Every E-Commerce Brand Needs to Watch in 2020

A personalized, frictionless shopping experience is the goal. Here are a few technology trends that may help your brand achieve that. Full Story: Inc.com

PUBLIC RELATIONS

101 Public Relations Strategies, Tips and Examples

Public Relations (PR) helps build and maintain positive public image of your business to the public. Full Story: Small Business Trends

Blockchain PR – The Complete Guide (2020)

Finding the right blockchain PR Agency to promote your blockchain project or protocol is not easy. Full Story: ChainBits

MARKET RESEARCH

Agriculture Drones Market research report 2020 covers major companies – , 1. 3D Robotics, Inc., 2. AeroVironment, Inc., and more.

“Agriculture Drones Market 2020” report share informative data figures as well as important insights regarding some of the market component which is considered to be future course architects for the market. Full Story: News Times

Supervisory Control and Data Acquisition (SCADA) Market to Reach $41.6 Billion by 2023

According to the report published by Allied Market Research, the global SCADA market garnered $29.3 billion in 2017 and is projected to reach $41.6 billion until 2023, registering a CAGR of 6.0% through 2023. Full Story: GlobeNewswire

WEB DEVELOPMENT

The Most Common Mistakes When Creating a Business Website

Creating a website can be a daunting task—challenging to be sure for any business owner irrespective of their industry. Full Story: News & Features

How Much Does it Cost to Build a Cashback Website?

People are asking a leading question when it comes to building a cashback website is, “How Much does it cost to build a Cashback Website?” Full Story: WhaTech

MARKETING AUTOMATION

AI and Automation in the Workplace

Automation is key in the workplace, particularly for streamlining processes and improving efficiency. Full Story: Electropages

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Full Story: MarTech Series

ANALYTICS & BUSINESS INTELLIGENCE

What Does A Great Business Intelligence Strategy Actually Look Like?

Without the right staff, a great business intelligence strategy may look good on paper but will collapse when launched. Full Story: Forbes

4 ways to fine-tune your AI and machine learning deployments

Life cycle management of artificial intelligence and machine learning initiatives is vital in order to rapidly deploy projects with up-to-date and relevant data. Full Story: TechRepublic

BRANDING AND DESIGN

How This Top Marketer Utilizes These 3 Core Branding Principles To Drive Consumer Engagement

The concept of branding dates back to close to 5,000 years ago when Egyptians branded their livestock. Throughout each century, the strategy of branding has evolved. Full Story: Forbes

The Secret To Building A Strong Brand

Brands operate at an enterprise level, so efforts to rebrand require an integrated approach, grounded in research and executed across the entire organization. Full Story: Forbes

VOICE STRATEGIES

Voice Search Unpacked: Everything Brands Need to Know to Compete in 2020

2020 marks a turning point in how content is being discovered: The number of digital assistant users in the United States now tops one-third of the population, and the number of voice-enabled devices per household continues to multiply. Full Story: Skyword

Google Assistant For Android Can Read Online Content Aloud!

Google Assistant is all about making things convenient for users. In a recent development, the voice-based virtual assistant has come up with a new feature, which has made it easier for users who want to read online content. Full Story: Gizbot

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