How to Use Video to Increase Engagement in Email Marketing
For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Full Story: Multichannel Merchant
Email marketing: Essential content elements
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. Full Story: Marketing Land
The Importance of Email Marketing and Digital Marketing Strategy for Your Brand
Have you ever opened a marketing email and not immediately recognized what company it’s from or the purpose of the email? Full Story: Business 2 Community
6 Email Tactics to Leave Behind in the New Year
Changing your email marketing strategy in 2020 could pay big dividends. Full Story: Business.com
6 Email Marketing Trends to Drive More Sales in 2020
Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. Full Story: Business 2 Community
What Advantages does Automation Present to Email Marketing?
Email marketing campaigns are set to gain significantly from the added advantage of automation. Full Story: Marketing Tech
3 CUSTOMER-CENTRIC EMAIL MARKETING STRATEGIES
An in-depth understanding of customer requirements and needs will enable marketers to enhance the effectiveness of email marketing. Full Story: Marketing Tech Outlook
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Full Story: Marketing Land
Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine
How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? Full Story: Business 2 Community
Adobe adds AMP for Email support to Adobe Campaign
Google’s AMP for Email lets email recipients browse and interact with content without having to click a link and redirect to another webpage outside of the email. Full Story: ZDNet