By Integrated Marketing Platform   | December 11, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Set Your 2020 Digital Marketing Budget Priorities

Before the year ends, you should take time to prioritize your digital marketing strategy for 2020. Full Story: Business.com

The habits of highly effective marketers

True marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and the bottom line can be quite different. Full Story: Marketing Week

Looking Ahead: 11 Marketing Industry Trends To Watch

Marketing is a dynamic field. Businesses are always trying to attract customers and get them to understand their value propositions. Full Story: Forbes

3 things marketers need to focus on in 2020

Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!” Full Story: MarTech Today

What Is Driving Direct-To-Consumer Marketing Success?

Eight out of 10 consumers plan to shop direct-to-consumer (D2C or DTC) brands within the next five years, according to the “2018 Direct-to-Consumer Purchase Intent Index” by Diffusion. Full Story: Forbes

Who got 2019’s marketing predictions right – and absolutely wrong?

“Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company’s own hopes/goals with prognostications about what the market will do independent of them. Full Story: The Drum

5 Content Marketing Myths You Must Avoid in 2020

About a decade ago, blogging was becoming mainstream and transforming into a lucrative money-making opportunity. Full Story: G2 (blog)

Why marketers need to be clever with context to get their 2020 advertising strategies right

A consensus has never been reached, so advertisers have always had to keep multiple plates spinning, from behavioural data and location data to IP addresses, cookies and beyond. Full Story: Marketing Tech

SOCIAL MEDIA

Social Media Is Failing To Eliminate Fake Content

We all know how easy it is to create new email addresses and user accounts on certain websites. Full Story: Forbes

TikTok Publishes Top 10 Content Lists for 2019

Are you considering TikTok for your 2020 digital marketing campaigns? Full Story: Social Media Today

The Ultimate Social Media Image and Video Size Guide for 2020

With our social feeds becoming more and more busy, standing out from the crowd is getting harder than eve… Full Story: Social Media Today

How To Survive A Social Media Backlash

Anyone and everyone has the opportunity to build an online presence. It’s exciting to watch your numbers grow, to build a following and engage with new people. Full Story: Forbes

SEARCH ENGINE

The five trends defining SEO and content marketing careers

As 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams? Full Story: Marketing Week

10 Important 2020 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. Full Story: Search Engine Journal

Improve Your Brand’s Online Reputation With SEO

Managing your brand’s online presence and reputation is critical for your business. Full Story: Forbes

Some quick facts that prove how important local SEO is

The world of search engine optimization can seem like a fairly complicated and confusing place. Full Story: Augusta Free Press

MOBILE MARKETING

Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage… Full Story: Business 2 Community

Mobile advertising’s role in reviving the high street

Even at this traditionally shopping-focused time of the year, most headlines about retail don’t make for cheerful reading, continuing a pattern that has become all too familiar over the past few years. Full Story: MobileMarketing Magazine

Unsplash debuts digital ad platform

Stock photo database Unsplash has launched a digital advertising business to enable brands to reach its audience of 300m monthly users with branded images. Full Story: MobileMarketing Magazine

The Increasing Need for Mobile Value Added Services

Mobile Value Added Services Market report provides a detailed overview of the industry including both qualitative and quantitative information. Full Story: CSO Australia

DIGITAL SIGNAGE/ SCREEN MEDIA

Verizon Media Brings DOOH Supply To SSP, Completing Its Stack For Outdoor Screens

Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. Full Story: AdExchanger

8 Considerations for Retailers Switching to Interactive Signage

Touch screens can yield big benefits in retail, but stores must deploy them thoughtfully and strategically. Full Story: BizTech Magazine

EMAIL MARKETING

3 CUSTOMER-CENTRIC EMAIL MARKETING STRATEGIES

An in-depth understanding of customer requirements and needs will enable marketers to enhance the effectiveness of email marketing. Full Story: Marketing Tech Outlook

Most consumers check email for holiday deals, but conversion doesn’t come easy

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Full Story: Marketing Land

E-COMMERCE

Yahoo eCommerce Embraces Cash-Back Rewards

Yahoo has added cash-back rewards to its recently launched shopping platform powered by Japan’s Rakuten. Full Story: pymnts.com

Amazon dominates UK ecommerce market

Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. Full Story: Prolific London

PUBLIC RELATIONS

The Year of PR Disasters

In it, he looks back at whatever was in the news, well, ten years ago that month, and examines the eventual impacts on the industry. Full Story: GamesIndustry.biz

Turn Disaster Into Opportunity By Learning From Your PR Crisis

It’s bound to happen at some point. The stellar reputation you’ve worked so hard to build is suddenly under attack, and you’ve found yourself in the middle of a full-blown PR crisis. Full Story: Forbes

MARKET RESEARCH

The Ultimate Strategy of Employee Engagement and Feedback Software Market Research Report

A new analytical report titled Employee Engagement and Feedback Software recently has published by The Research Corporation to its vast repository. Full Story: Market Report Gazette

Want To Take Your Business Global? Take These 14 Steps First

Growing your business to a global scale is a huge undertaking. Taking this step allows you to gain new customers and experience new business cultures. Full Story: Forbes

WEB DEVELOPMENT

10 Important Facts about Web Development That Everybody Should Know

Web development is the process which includes the development of the website for the internet. Full Story: The African Exponent

Are You Following The Right Approach To Your Web Development Project?

Did you know that Amazon was initially named a Cadabra.inc? But Jeff Bezos decided to change it when the lawyer misheard it as “Cadaver”. Full Story: Dazeinfo

MARKETING AUTOMATION

White Label Digital Marketing Automation CRM HubSpot Alternative Tools Launched

A new marketing automation service has been launched by SharpSpring. They work with marketing agencies interested in white label automation tools and services. Full Story: Newswire

How Total Tools overhauled its omnichannel marketing

Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. Full Story: CMO

ANALYTICS & BUSINESS INTELLIGENCE

Business intelligence: Trends you should know for 2020

Data— and intelligent use of it— is becoming integral for business success today, and that’s seen a rapid rise in the availability of business intelligence (BI) tools. Full Story: TechHQ

Business Intelligence (BI) Tools: Buyer’s guide and reviews November 2019

Traditional approaches to business intelligence are too slow, inflexible, and expensive. You need an approach to business intelligence that is governed and scales yet allows your business users to ask and answer their own questions with data. Full Story: IDG Connect

BRANDING AND DESIGN

B2B Video Marketing: Make Your Brand Come Alive With Video

A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. Full Story: Forbes

Branding In A Post-Digital World

What is the world’s most valuable brand? Amazon, Apple or Google — the leaders — probably spring to mind. Full Story: Forbes

VOICE STRATEGIES

How to delete your Google Voice number, and what it means for your account

You can delete your Google Voice number in most circumstances — unless you’re using a number with Sprint or you’ve paid to transfer it. Full Story: Business Insider

Voice search is changing the way we access news – here’s why that matters

Have you spoken to a gadget today? There’s a good chance that have, with the number of voice-activated smart speakers and AI tasks rapidly growing as manufacturers and developers seek to cash in on the popularity of voice assistants like Alexa. Full Story: TechRadar

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