Tips for improving your email marketing strategy
Let’s start with an obvious one — the email list. There are several steps you can take to improve the quality of your list. For example, it’s best practice to always seek new ways to grow your list. In addition, set aside time to weed out incorrectly entered email addresses and nonresponsive contacts from your list. You can do this quarterly or twice every year. Also, find ways to stay out of recipients’ spam folders. Full Story: Batesville Herald Tribune
4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community
4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community
5 Steps for an Effective Email Marketing Audit
Are you getting maximum utility out of your email marketing efforts? Most likely, the answer is no. Regularly checking up on your conversion rates is one way to confirm that your efforts are working, but in order to obtain a truly big-picture view of how well your emails are performing, implementing a complete email marketing audit is necessary. Full Story: G2 (blog)
Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash
This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me. Full Story: Business 2 Community
Holiday Email Marketing for Ecommerce Industry
Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you wont be able to get the conversions you have been aiming for with the marketing campaigns delayed. Full Story: Business 2 Community
How to Use Email and Text for Collections Without Getting Burned
If you read part 1 of this two-part blog series you might have found some of our comments surprising. Perhaps you left with more questions than you’d had going in. Or you wonder how in the world communicating compliantly via email and text—consistently, day in and day out—is even possible. Full Story: insideARM.com
How To Leverage CRM To Find High-Paying Clients
Maybe you can attract high-paying clients. But can you keep high-paying clients? To attract high-paying clients, it pays to divide your database into five segments: suspects you hope might become prospects, prospects who know about you that you hope will become clients, past clients that worked with you over a year ago, current clients, and referral sources. Full Story: Forbes
How to Improve Your Email Marketing Campaign Using Video
With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Full Story: Customer Think
The Business Benefits and Trailblazing Tricks of CRM Software
A customer relationship management (CRM) solution, as the name suggests, helps businesses strengthen their bonds with customers. Cutting-edge CRMs contain many valuable features to boost your connections with customers. The latest CRMs go beyond helping companies record customers’ names and preferences, containing features that allow businesses to understand the customers and what they want. CRMs also play a significant role in enhancing the customer experience. Full Story: Business.com