By Integrated Marketing Platform   | October 30, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Online Retail marketing strategy for an increasingly personalized customer experience

A change of perspective marks the inexorable return of the consumer to the center of business decisions. This has been a gradual process that began after the Second World War in an already mature consumer society (especially in America) and is perfected more each day in new scenarios created by the digital revolution. Full Story: Doxee

A Guide to Video Marketing

Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022. That’s 15 times higher than it was in 2017!¹ So, what is video marketing? Put simply, video marketing is a marketing strategy that integrates video into your marketing efforts to promote your brand, products or services. Full Story: Business 2 Community

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious investment of your time and resources. Full Story: Business 2 Community

Try This 4-Step Process for Content Development

Online visibility of a business is crucial to its success. To create a compelling and profitable presence, it is essential to put in place a good content strategy. But before we get into details, you should bear in mind that content strategy and content marketing strategy are two different things. We have a separate post discussing this. Full Story: Edgy Lab

How to Repurpose Your Stale Blog Posts

Consumers love high-quality content. Marketers and business owners understand this tendency and use this data to reach their target audience. In fact, a recent survey revealed that 81 percent of leaders put their content front and center when developing their marketing strategy. Full Story: Business.com

Costly digital marketing mistakes that people make

Their choices of marketing strategies determine the level of success they achieve in their business. The world is changing. Strategies that were used a while ago to market businesses won’t succeed today. You need more efforts to connect with today’s customers. Avoid mistakes that will paralyze your online business. Full Story: Business Matters

5 Content Promotion Ideas to Boost your Business

Over the years, content promotion or marketing has turned into a useful digital marketing strategy helping businesses reach and engage more quality leads. Not only does an informative and well-researched content help bringing more traffic to your site, but also build brand awareness. Full Story: Social Barrel

How to Market Your Business on a Small Budget

If no one knows about you, they can’t buy anything from you. That’s what makes marketing such a crucial part of your business endeavor.  Many small businesses don’t have the financial resources to dedicate to expensive ad campaigns like some of the big players. Luckily, the internet has provided plenty of ways to market your business on a budget. Full Story: Business.com

SOCIAL MEDIA

8 Statistical Insights to Improve Your Instagram Game and Business

With a successful strategy, Instagram can be a great way to spread the word about your company, engage your current clients and attract new customers. Users apparently spend significantly more time on Instagram than on any other social media site: over 40 percent longer than on Facebook, Pinterest, and Twitter, according to a study by Yotpo. Full Story: Entrepreneur

10 of the Best Tools to Find Relevant Influencers on Social Media

While it’s become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were able to charge tons of money for making an ad for Pepsi or Swatch in order to influence consumer behavior. Full Story: Social Media Today

4 Ways to Sleigh Holiday Influencer Marketing

With the holiday period fast approaching, more people than ever will be referring to online influencers to get their thoughts on the best gifts to buy this season, the latest food and decoration trends to tap into, and a range of other fresh ideas that they should be aware of to maximize their celebratory efforts. Full Story: Social Media Today

Three top tips to push the button on social media strategy

Social media channels have provided brands – whether individuals or businesses – with the ability to produce immediate broadcast updates, efficiently increase brand awareness and establish stronger loyalty and relationships with target audiences. It’s created a seamless link between the old and the new, making it easier than ever to ensure that digital activity complements traditional forms of media. Full Story: The Scotsman

SEARCH ENGINE

Important updates you need to know to rule the game of SEO

As the final half of 2019 starts, it is important for business owners to start going through the different SEO updates which they need to be incorporating into their business websites. It is crucial that you understand what the methods are by which you can dominate the SERPS and get more organic traffic in this crucial time of the year. Full Story: ITProPortal

Small business SEO: 6 easy wins to boost your website ranking

Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms. Full Story: smallbusiness

Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap

As an SEO community, we are on the cusp of a huge shift; one that is already changing the way we approach search. As automation has enabled us to glean more (and more useful) insights from search, the channel has outgrown its position as an end-game marketing tool to help consumers discover products and services. Full Story: Search Engine Journal

Technical SEO Working behind Back Linking: An Overview

What does the term ‘technical SEO’ refer to? Earlier, SEO experts used the term to refer to the optimization of a website for crawling and indexing. These days, the perception of technical SEO has changed. Now any technical process can be considered as technical SEO if the process plays any role in improving the search visibility. This is a broad field that includes sitemaps, Meta tags, JavaScript indexing, keyword research, backlinking, and more. Full Story: Promotion World

MOBILE MARKETING

Most Effective Use of Data

With Yellow Velo, it set out to gain a better, enriched, and actionable view of customers’ behaviour through taxonomy data insights; create interactions and mobile-first experiences which enabled the cinema to learn more about customers; and develop communications and mobile-first experiences that were data- and context-driven to increase engagement. Full Story: Mobile Marketing Magazine

Digital marketers failing to measure the effect of their campaigns on brand metrics

Less than 25 percent of digital campaigns are being measured using brand uplift studies, and the majority of brand effectiveness measurement is conducted by media owners to justify spend, as opposed to independent research for brand-led strategic planning. Full Story: Mobile Marketing Magazine

Yext launches Yext Answers to help brands take control of the search process

Yext, which helps businesses return the correct data when people search for information on their physical locations, has launched Yext Answers. The company says it turns any brand’s website into a powerful search engine capable of answering consumers’ questions directly with brand-verified answers. Full Story: Mobile Marketing Magazine

WhatsApp blames — and sues — mobile spyware maker NSO Group over its zero-day calling exploit

WhatsApp  has filed a suit in federal court accusing Israeli mobile surveillance maker NSO Group of creating an exploit that was used hundreds of times to hack into target’s phone. The lawsuit, filed in a California federal court, said the mobile surveillance outfit “developed their malware in order to access messages and other communications after they were decrypted” on target devices. Full Story: TechCrunch

DIGITAL SIGNAGE/ SCREEN MEDIA

What IT Managers/CIOs Need to Know About Digital Signage

Digital signage has come a long way from the airport information display screens of a decade ago. Today, whether you’re buying fast food, filling up your car or registering your arrival at the dentist, the chances are you’re interacting with some form of digital display. From retail to leisure, education to finance – there are few sectors where digital signage is not playing an increasingly important role. Full Story: Computer Business Review

Digital signage delivers streamlined airport passenger flow

Airports and passengers have common goals in mind – process quickly and progress smoothly. Arriving and departing passengers being able to move efficiently and effectively through the space with minimal stress is a critical determinant in airports providing an effective service experience. With the objective of delivering the highest levels of customer service, the utilization of proven communication tools is a vital component in the overall service process. Full Story: Digital Signage Today

EMAIL MARKETING

Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me. Full Story: Business 2 Community

Holiday Email Marketing for Ecommerce Industry

Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you wont be able to get the conversions you have been aiming for with the marketing campaigns delayed. Full Story: Business 2 Community

E-COMMERCE

Ecommerce fraudsters are becoming more sophisticated: report

Ecommerce fraud is up according to fraud prevention firm Forter and its 2019 Fraud Attack Index highlights some disturbing trends in the $140bn a year online retail market. Full Story: Econsultancy

How To Build A Successful eCommerce Business Quickly?

You’re ready to make your mark on the business world and an eCommerce store seems like a good idea. Learning how to build an online empire sounds like a lot of fun but it might sound a little complicated when you’re getting started. We understand that not everyone is technically inclined or business buffs. Continue reading this article and we are going to show you how to start and build your eCommerce business into a success. Full Story: VENTS Magazine

PUBLIC RELATIONS

3 Essential Components of a Successful Digital PR Campaign

A mix of traditional PR and online tactics, digital PR can be a hugely valuable part of a marketer’s strategy. As digital PR continues to grow, it’s important to know the essential components of successful digital PR campaigns: Full Story: PR News

Why The Best PR Works Hand In Hand With Sales

You might think that public relations and sales are two separate facets of your business, but you may be surprised to hear that PR works best in direct collaboration with sales to create one congruent experience for your customer. Here are a few ways in which PR and sales can work together. Full Story: Forbes

MARKET RESEARCH

Market research platform Milieu Insight raises $2.4 million to launch in more Southeast Asian countries

Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding. The round, led by MassMutual Ventures Southeast Asia, will be used on product development and to launch in four new Southeast Asian countries (Malaysia, Indonesia, the Philippines and Vietnam). The startup’s platform, called Milieu Surveys, is already available in Singapore and Thailand and has signed more than 45 clients. Full Story: TechCrunch

Five Reasons To Go Gray To Grow Your Business

Baby boomers (born 1946 to 1964) are retiring at a rate of 10,000 per day. And millennials (born 1981 to 1996) are shaking up conventional ways of doing business. They are poised to lead next-level entrepreneurship into the future. Full Story: Forbes

WEB DEVELOPMENT

User Interface Design vs. User Experience: What’s the Difference?

As a small business owner, you already know how important it is to have an online presence. With over 2.14 billion online shoppers expected to buy goods and services by the end of 2021, you can see why all of your effort should be on building your business’ website. Full Story: Business 2 Community

Google Honors The Best Of Material Design

Material is the popular design framework launched by Google to support the building of beautiful, streamlined apps. Google has gone as far as creating a web design framework as well with reusable components so that design consistency is ensured across devices and mediums. Full Story: We are Social Media

MARKETING AUTOMATION

7 steps to successful marketing automation for accounting firms

The marketing world is all abuzz about marketing automation. But, like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing. At its simplest, marketing automation (MA) is the use of sophisticated software platforms to replace tedious, repetitive manual tasks with automated processes, freeing up your marketing team for more strategic, value-added tasks and projects. Full Story: Accounting Today

4 Ways to Humanize Marketing with Empathy and Build Better Relationships with Buyers

We have more marketing to sales technology to connect with customers today, but they’re tuning us out. Why? Because marketers and sellers are using technology in a way that is creating barriers to customer connection. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

Everything You Need to Know About Marketing Analytics

With transformations and the introduction of new technologies taking place at a rapid pace, it’s crucial to note that most businesses haven’t still figured out the best way to maximize their MROI. However, most are unaware of the fact that effective marketing analytics practice can help them collate and analyze data from different marketing platforms. Full Story: Business Wire

Things to Consider When Shopping for Business Intelligence Tools

As organizations become more data-driven, those unable to effectively tie business intelligence (BI) to strategy will fall behind. BI tools help organizations to see their operations in a whole new way and make changes accordingly. But it’s unwise to assume just any BI tool will do the job. There are some important things to consider when shopping for business intelligence tools. Full Story: ValueWalk

BRANDING AND DESIGN

How To Use Your Personal Brand To Support Your Company

Why is personal branding so powerful? Everyone loves a good story, especially if you’re a successful entrepreneur who came from humble beginnings. If you’ve made it big, people will naturally feel intrigued to hear your story. Full Story: Forbes

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

If you need a purpose and inspiration to grow your business (and, not just Sales), you must have a solid Marketing strategy to acquire and retain Gen Z consumers. In 2020, your Gen Z marketing could make the difference between being a brand versus becoming a ‘lifeline’ for young population. Full Story: MarTech Series

VOICE STRATEGIES

5 Ways to Perfect Your Brand’s Sonic Strategy

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop sonic branding of the same breadth, rigor and detail that has been historically reserved for visual design. Full Story: Adweek

Voice search: what can brands do now to prepare for this revolution?

By 2020 there will be 1.6 billion digital assistants, more than there are people in China. Steve Jobs famously said his ambition was to get rid of the keyboard and it now seems his vision is being realised, but what can brands do now to prepare for this coming sea change? Full Story: The Drum

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