Make your email marketing sing this holiday season

Of course, we must talk about email marketing as we enter the 2019 holiday season! It is still the workhorse of the retailer’s marketing toolkit. Retailers account for 22% of all email marketing spend. Fifty-one percent of retailers expect to increase investments in email this year. Full Story: ZDNet

14 useful email marketing KPIs for your business

But just how do you measure the performance of your email marketing campaigns? What metrics should you be tracking? If you’ve been running various campaigns with different content, subject line variations and goals, how do you know which ones are most effective? Full Story: Econsultancy

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people. Full Story: Business 2 Community

25 Email Marketing Statistics You Need to Know Heading into 2020

With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics. However, brands need to keep up with the latest trends and innovations. Full Story: Business 2 Community

14 Ways to Use Email Marketing (Besides Sending Newsletters)

That said, ROIs that high are accessible only to marketers who really get the most out of their email marketing platforms and email marketing strategy. And if your strategy consists of just sending newsletters—no matter how frequently—you’re probably not seeing such astronomical returns. Full Story: MarketingProfs.com

How To Use Email Marketing for Your Restaurants

In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one social media account. Full Story: Franchising.com

The Most Important Things to Know About Holiday Email Planning

The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales. Full Story: Multichannel Merchant

Best Practices for Thanksgiving Email Newsletters with Examples

The greatest mistake of retailers is to think that Thanksgiving email newsletters are not worth their attention, betting everything on Black Friday and Cyber Monday. Without a doubt, the holiday season is crucially important. And Turkey Day is one of the biggest sales opportunities and significant milestones in every professional marketer’s calendar. Full Story: Designmodo

How to Improve Your Email Deliverability

Email is a powerful tool for your business, it lets you send your message straight into the inbox of your target audience. You can use email to drive more traffic to your website, increase user engagement, build customer trust, and even generate sales. Full Story: Business 2 Community

6 Effective Lead Magnet Ideas to Grow Your Email List

Lead magnets are free resources that offer value to your website visitors in exchange for their information. Rather than trying to convince them to give you their email address, it’s easier to push them with a valuable freebie. With 63 percent of marketers saying their biggest content challenge is generating leads, it’s crucial to develop a strategy that grows your brand and keeps visitors happy. Full Story: Business 2 Community