By Integrated Marketing Platform   | October 24, 2019 | INTEGRATED MARKETING,

MARKETING STRATEGY

4 Growth Tactics for B2B Businesses

As a B2B marketer, I know there’s no time for the waiting game when it comes to growth. Your competitors are constantly planning and implementing new growth strategies. You have to stay on top of the trends, too. Full Story: Business.com

5 Fundamentals of Any Demand Generation Marketing Strategy

Demand generation is exactly what it sounds like: generating demand. It includes every point of contact a prospect or customer has with your brand, from before a lead enters your funnel through ongoing services that keep them returning to you as a happy customer. Full Story: Business 2 Community

Marketing Strategy with Emojis improves impact

Emojis are now a regular part of digital communication across the generations. Marketers who are particularly sensitive to the types of visual communication that prospective clients respond to should include both measuring as well as employing emojis in the two-way communication that marketing and martech is now becoming. Full Story: VizWorld.com

Making marketing more effective can be as simple as knowing your strengths

It is always my hope that in some way the news, analysis and opinion we publish serves one of two purposes: to help marketers become more effective leaders and to help them deliver more effective marketing. There’s been plenty in recent months to illustrate the former, with the publication of the Top 100 most effective marketers, and analysis of where marketers are losing influence and how to regain it, to recount just a couple of items. Full Story: Marketing Week

How to Use Text Messaging to Increase Conversions

Did you know the average American spends 3 hours and 43 minutes on their phones each day? With statistics like that, it’s hard to believe more companies aren’t utilizing text messaging as a key marketing strategy. But that might be about to change because email, text messaging’s vastly more popular sister, is beginning to become less effective. Full Story: Business 2 Community

How To Create A Marketing Plan For Social Networking

Need to Build a Marketing Plan for Social Networking? That’s not an easy task. Many of us have difficulties in understanding what it is. Let alone making one from scratch. Simply put, every action you take on social media should be part of a broader marketing strategy. This means that every post, response, like, or comment should be guided by a plan directly geared toward achieving business goals. Full Story: ChartAttack

Strategies to Increase Customer Lifetime Value

Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of companies report that investment in growing CLTV is more profitable than investment in customer acquisition. Full Story: Business 2 Community

Why LinkedIn is a Dominant B2B Marketing Strategic Approach

LinkedIn has now emerged from a mere job search site to an industry professional connection social media site where industry experts share the relevant and important content daily, create a network with each other, and establish their personal brand and online presence. It has also gained an excessive amount of interest within businesses to establish their thought leadership and authority in their respective industries and thereby recruiting the best talents to their organization. Full Story: Promotion World

SOCIAL MEDIA

Techniques for Strengthening Your Social Media Marketing Insights

People new to social media marketing tend to focus on making a habit of posting. They step things up by researching what times of day they should post to optimize their content on the different social networks. This common step up is actually the first step toward understanding social media insights. Full Story: What Mobile

LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide

LinkedIn has published a new guide to its various marketing partners, which details how each can help to maximize your on-platform promotion efforts. The guide – which you can download here – provides an overview of all aspects of LinkedIn’s partner program, beginning with its selection process and how it decides who to partner with: Full Story: Social Media Today

5 Steps to Follow to Start an Online Business

The number of online businesses is increasing every day, and it’s bound to increase. With global e-commerce sales set to reach $4.8 trillion by 2021, online companies seem like the way to go for anyone hoping to embark on an entrepreneurial journey. Full Story: TechFunnel

What Is Influencer Marketing And Does Your Small Biz Need It In 2020?

Influencer marketing has soared in popularity in recent years. No longer confined to big brands, today even small businesses can enjoy the benefits of influencer marketing. But what exactly does influencer marketing involve? And can your own small businesses benefit from it in 2020? Read on to find out. Full Story: Promotion World

SEARCH ENGINE

Top 5 tips to improve your local SEO

As we come close to the beginning of 2020 there is one aspect of SEO that is going to become even more important and that is local SEO. It’s really important for any brick and mortar shop or a business that only services certain areas to be able to rank for those areas. You don’t need to re-invent the wheel or hire an SEO agency that offers local SEO services to crush it at local SEO. Here are some of the top tips on how to do just that. Full Story: Augusta Free Press

Improve Your Artist Site Search Ranking with Image Alt Tags

If you’re an artist or a band with a website you really depend upon ranking high when someone searches for you. It’s not only embarrassing when you don’t wind up in the top 3 search listings, but you might as well not exist if you wind up on page 2 or worse. That’s why every little SEO edge counts, and one of the easiest to implement is to always use image Alt Text. Full Story: hypebot.com

Boost Your Facebook Visibility with These Powerful SEO Tips

Facebook is one of the most widely sought-after social media platforms when it comes to the visibility of your business. Though social media platforms do not have a direct influence on the search engine optimization of your business, they do play a vital role in enhancing its visibility. Indirectly, the more people will see your business URL they regularly check your products and services to keep track of your updates and news. Full Story: Newswire

10 Content Writing Tips for Beginners and Entrepreneurs

Content writing remains a vital aspect of any web building or ranking strategy. Remember, your website is a representation of your company, products, or services on the Internet. Poorly written, bloated, or sloppy content won’t get you anywhere, even if you have the best products or services in your industry. Full Story: Edgy Labs

MOBILE MARKETING

How Progressive Web Apps Will Change Online Business

Mobile technology is redefining the online consumer experience. A few years ago, the steady proliferation of mobile users was overlooked by many brands. Today, mobile users can no longer be ignored, since they account for over 52% of all internet traffic. Brands need to understand the latest trends in mobile marketing to reach customers effectively. Many brands are investing in progressive web apps (PWAs). Full Story: Forbes

8 Tips for More Secure Mobile Computing

Security professionals often talk about the importance of enlisting users as allies in the battle for better security. When it comes to mobile security, that alliance must be a working reality rather than a managerial dream — namely because these handheld machines are typically employee-owned, thus placing their use and precise configuration out of the hands of enterprise IT. Full Story: Dark Reading

The Challenges of Using Mobile Robots

Automated guided vehicles (AGVs) have been an industry staple since 1953. However, their reliance on environmental markers and the fact they follow a pre-determined route, means AGVs are best suited to working in structured environments in the absence of humans. Here Jonathan Wilkins, director at automation equipment supplier EU Automation, discusses the rise of mobile robots and what challenges need to be faced for their widespread uptake. Full Story: EHS Today

How Beacons And Mobile Are Fueling Commerce Innovation

That technology promises to play a bigger role this holiday shopping season, according to an analysis. “Many retailers use beacons now, but they’re almost always hidden,” that report said. “There’s really no reason for beacons to be hidden. By being more transparent with in-store technology, brands can help dispel some of the negative connotations around ‘push marketing.’ Full Story: pymnts.com

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital kiosk’s original purpose remains, extends to multiple applications

Think back to the last time you encountered or interacted with a digital kiosk. Perhaps you were checking in for an appointment at your doctor’s office, placing an order at your favorite quick-service restaurant, or dropping your car off for service at your local dealership. Regardless of where you were or what you were doing, if you used a kiosk, it likely expedited and simplified your experience. Full Story: Kiosk Marketplace

B-Tech releases kiosk for LG 88-in signage displays

B-Tech AV Mounts has released the BT7007 kiosk for LG’s 88-in Ultra-Stretch digital signage, available in black or white satin finish. It is suited to retail, corporate and hospitality sectors and has an internal mounting systemusing B-Tech’s System X technology. This means LG88BH7D displays can be mounted using a “hook-on” installation method. Full Story: InAVate

EMAIL MARKETING

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people. Full Story: Business 2 Community

25 Email Marketing Statistics You Need to Know Heading into 2020

With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics. However, brands need to keep up with the latest trends and innovations. Full Story: Business 2 Community

E-COMMERCE

Fundamentals of Ecommerce Marketing for 2020

New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills. Full Story: Practical Ecommerce

New packing system optimizes ecommerce shipping

As ecommerce sales rise, many brands find they need to better automate their in-house fulfillment and shipping processes. Luckily, packaging machinery manufacturers are stepping up with creative solutions. Full Story: Packaging Digest

PUBLIC RELATIONS

How to Write a Winning PR Pitch

Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successful founders. One remarkable thing I’ve noticed is how they all have a breakthrough PR moment. Full Story: Entrepreneur

PR and Social Media: How to Adapt Your PR Strategy

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning. Full Story: Business 2 Community

MARKET RESEARCH

B2B Content Marketers Need to Move Beyond the Top-of-the-Funnel

Most B2B marketers use content marketing successfully to achieve top-of-the-funnel goals such as brand awareness and audience education. But they are missing out on relationship-building opportunities deeper in the funnel. That’s a key finding in Content Marketing Institute’s newly released B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report produced with our friends at MarketingProfs, and sponsored by Sitecore. Full Story: GlobeNewswire

The State of Podcasting: Audience, Content, and Advertising Trends

The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from CMO by Adobe. The report was based on data from a survey conducted between May 30 and July 6, 2019 among 1,008 adults in the US who stream podcasts or audio books. Full Story: MarketingProfs

WEB DEVELOPMENT

How to Quickly Boost Website Traffic

Trying to drive traffic to your website can sometimes feel like shouting into a void. After all, with more than 4.4 million new blog posts published every single day, it can be tough to stand out from the competition. Full Story: Business.com

Understanding Learnability for Web Design: Tips and Best Practices

With an environment that is filled with “instant stuff”, most of the people are being very dependent on the Internet. The existence of websites created another avenue for Internet users to get what they want and need in the fastest and most convenient way possible. Despite this eagerness, most of the visitors are very particular on what website can they get the best services for everything that they will need. Full Story: BO Herald

MARKETING AUTOMATION

Top 10 Marketing Automation Software Platforms for 2020

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. Full Story: MarTech Advisor

Marketing automation can increase the power of your content

Conventional marketing tactics that are impersonal don’t interest the modern-day consumer too much these days, making leads ever harder to come by. Whether it’s just general social media ads or marketing emails, if they are not personalized or relevant, today’s consumer is very unlikely to respond. Full Story: TechGenyz

ANALYTICS & BUSINESS INTELLIGENCE

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Full Story: MarTech Series

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? Full Story: MarTech Series

BRANDING AND DESIGN

How to Get Influencers to Promote Your Brand

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view. Indeed, influencer marketing is a powerful tool. As this marketing channel blossoms, it becomes evident that there’s still confusion and uncertainty around how to approach to one report, for every dollar spent on influencer marketing, brands are receiving an average of $5.20 of earned media value. Full Story: Thehour.com

Define Your Personal Brand in 3 Simple Steps

Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they don’t know how to get started. There’s no shame in admitting you need some help. In fact, I applaud anyone with enough self-awareness to recognize there is still some work yet to be done. I’m right there with you. Full Story: Thrive Global

VOICE STRATEGIES

How voice assistants follow inaudible commands

An attack against speech recognition systems with manipulated audio files used to work only via a data interface. Now, all it takes is playing the secret messages via loudspeakers. Full Story: Tech Xplore

BBC launches voice-controlled news service for Alexa speakers

Today, the BBC has launched an interactive voice news service – the UK’s first – that allows smart speaker owners to more easily navigate the British broadcaster’s news programmes based on their own interests. Full Story: What Hi-Fi?

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