Optimizing Your Email with Data-Backed Tips

Email is the most popular method for business communication. Sure, we’ve seen messaging platforms like Slack and Skype rise in popularity, and employees are always quick to pull out their phones and send a text, but when it comes to business interactions, email has remained king. Full Story: Business 2 Community

14 of the best email apps to help you achieve inbox zero

Email. Ugh. Just seeing that word can bring a wave of stress upon us like nothing else. It wastes time, clutters both professional and personal lives, and is impossible to organise. Well, almost. Within the past few years, several new email apps have popped up, with the hopes of helping you find some inner zen. Full Story: Pocket-lint.com

Getting the big picture for the future of email

This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released. After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. Full Story: Marketing Land

7 Email Marketing Designs You Should Watch Out For

Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Full Story: Business 2 Community

How to Build an Email Marketing List From Scratch

Email trumps every other channel in terms of conversions and return on investment (ROI). Research shows that for every dollar spent on email campaigns, you get a $44 ROI. In addition, 91% of subscribers are open to receiving promotional emails from brands. Digging deeper into research, you’ll find that you can’t go wrong with an email list if you want to grow your business to new heights and cater to customers. Full Story: Business.com

Email marketing: Understanding the elements of Permission

As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, we consulted with many email experts to determine the essential elements for success in this complex medium. Full Story: MarTech Today

How to start email marketing campaigns?

There are various ways to market the product or service that you are selling. Print advertising is still prevalent, however, as most people spend all their time online, it makes more sense for them to access various methods of digital marketing. Full Story: VENTS Magazine

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. Full Story: AiThority

3 Easy Steps to Your First Email Drip Campaign (That Sells on Autopilot)

Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. Full Story: Business 2 Community

How to Re-engage Your Email Subscribers

Are you a business owner struggling to keep their email subscriber list engaged? If so, you’re not alone. Email marketing is, without a doubt, one of the valuable tools you have at your disposal. Studies show that reaching out to your audience via email offers the best ROI and conversion rates. Hubspot’s analysis shows that email marketing has a 3,800 percent return, which should clue you in on the importance of this strategy for your business. Full Story: Customer Think