How to Organize Your Email Marketing On a Budget
Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. Full Story: Business 2 Community
“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Full Story: Business 2 Community
2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign. Full Story: Business 2 Community
How to Skyrocket Engagement Using Email Marketing
Email marketing is one of the most effective ways to generate sales and expose your content to potential customers. While most are familiar with the benefits of marketing to your target audience through email, the key is understanding why it’s such a useful tool. Full Story: Business.com
How To: Selecting the right interactive solution provider
When we think of digital solution providers, you can think of the web and mobile app, but the next generation of providers is about interactive solutions that your customers can control and engage with. Enter omnichannel providers, a formulation of what old-school agencies used to do and farm out anything they were not at. Of course, this caused management issues as rarely were they connected or supported consistently. Full Story: Retail Customer Experience
Crafting best practices for digital signage content, management, control
The digital signage landscape is changing. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks — with all the opportunities and challenges that entails. The old ecosystem of non-connected screens and media players (often running on consumer PCs and operating systems or TV-streaming technology) is dying out. Today’s deployments are large, ambitious and connected. Managing them requires new rules for network efficiency, cost and security. Full Story: Digital Signage Today
IMPORTANCE OF EMAIL MARKETING FOR YOUR BUSINESS
Email marketing has been proven as a trusted marketing strategy as there are nearly 3.8 billion email users across the world who can definitely be reached by their email addresses. It has been suggested that the ROI of email marketing is very high and for every $1 invested, it generates a return of $38. Not only this, it had been proven that email is 40 times more effective than a customer acquisition strategy than Facebook or Twitter. Also, a good majority of people make a purchase as a result of messages via email marketing. Full Story: BBN Times
Email Marketing: Too Much of a Good Thing?
Email hasn’t worn out its welcome – yet. It still holds the title of most effective (and most used) digital channel, according to CMI research. But how long will the good times roll? Even as we send messages to our growing (we hope) email databases as marketers, we’re also email consumers. We know how full our email inboxes have become. Full Story: Channel Futures
Six Best Practices To Propel Your Next Email Marketing Strategy
Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. Full Story: Forbes
How to integrate email marketing into your social media strategy
Email marketing is perhaps the most cost-efficient way to build a following and generate sales. But, even the best welcome email examples can’t match the sense of community and connectivity users get on social networking platforms. While each one definitely has its own merits, combining them into a synergized strategy could yield double the results without doubling the effort. Full Story: Onrec