By Integrated Marketing Platform   | August 30, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

13 Marketing Strategies That Work On A Shoestring Budget

For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. Full Story: Forbes

3 Digital Marketing Strategies To Increase Your Brand’s Awareness

We are living in a digital era where more consumers are using the internet to shop, socialize and even build their brands. One of the biggest benefits to living in the digital age is that marketing your business has never been this easy. That’s because traditional marketing strategies are in the past and now you can reach more prospects than you ever could before. Full Story: CEOWORLD magazine

How to define your social media strategy – in six simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service. Full Story: Marketing Tech

Internet Trends In 2019 That Marketers Can Act On Now

Every year, I keep an eye out for venture capitalist investor Mary Meeker’s cutting-edge insights into internet trends. I always find valuable nuggets in her report that can be directly applied to marketing strategy — sometimes in unexpected ways. Full Story: Forbes

How to Measure ROI From Content Marketing

If you’re reading this, you probably have already realized that there is value in content marketing. But now, like many other businesses joining the content marketing movement, you need to know how to tell if your content is working. We tell you to create valuable content, be consistent, and put the customer first, and you’ll see amazing results if you stick with it. But, we can’t blame you for being skeptical about the ROI of your content marketing efforts. After all, seeing is believing. Full Story: Business 2 Community

Top 10 Content Marketing Trends Impacting your 2020 Content Experience Strategy

While content itself remains relevant and increasingly central to marketing, the way content is created, distributed and indeed, consumed, is, and will continue to change dramatically over the next few years. In this article, we take a look at the top 10 content marketing trends that will have a definitive impact on your content experience strategy. Full Story: MarTech Advisor

Five Ways To Create Effective Conversion-Driven Influencer Campaigns

Following my last industry deep-dive, I wanted to take a look at conversion-driven campaigns. Conversion campaigns can bring about a great return on investment (ROI) and take your influencer marketing strategy to the next level. Full Story: Forbes

Work space can be marketing advantage for SMEs

In his view, most professional co-working facilities these days offer everything a business would need to promote what they do, from private meeting rooms and reception areas in which to host clients to technology such as high-speed fibre optics and the latest in video conferencing – all of which can make a lasting impression. Full Story: Fin24

SOCIAL MEDIA

8 Steps to Build a Capable Social Media Marketing Strategy

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance. Full Story: Social Media Today

A Beginner’s Guide To Executing A Social Media Marketing Funnel

You’ve probably heard the term “marketing funnel” being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it works, it’s possible that your business could be losing out on major revenue. Full Story: Forbes

5 Ways that Social Media Marketing Software Can Fail You

There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Full Story: Business 2 Community

Five types of social media videos that work for any business

This is proven by the fact that social media videos are shared 12 times more than the images and texts combined. If that is not convincing enough, it has been observed that 64% of the consumer commit to buy after watching brand videos featured on social media. Full Story: Media Update

SEARCH ENGINE

6 Steps to Increase SEO Ranking for Business Websites

You should know that about 93% of online experiences begin with a search engine. Individuals are conducting searches each day, so you should optimize your website to increase your search engine ranking. No doubt, a better search engine ranking will definitely help your business obtain new leads and grow. Full Story: Communal News

How to Create A Perfectly Optimized SEO Page

Staying visible and on the higher ranks of the online portal is a dream that every business who is online available, looks for. But to get the same results as per your expectations, you need to be very attentive as well as precise with your requirements and the strategies that you would use to impress the search engine portals. Full Story: Promotion World

Here’s How to Solve the SEO vs. PPC Debate in E-commerce

Every marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there’s a general answer, but it really depends on one’s industry and objectives. PPC is a great way to generate immediate traffic and boost sales. A marketer shouldn’t doubt the potential of Pay-per-click (PPC). But the return on investment that it delivers has a shorter life span, unlike quality SEO. Full Story: Social Media Today

How to use Keywords and Backlinks to Create a Solid Link-Building Strategy

Most would say keywords and backlinks are two separate parts of SEO. However, these work best when used together. Together, these two methods can be utilized to make a well-optimized and high-ranking website. Full Story: Edgy Labs

MOBILE MARKETING

Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television. Mobile content consumption is at a steady rise, increasing from 3 hours 25 minutes in 2017 to 3 hours 43 minutes in 2019, and is projected to reach nearly 4 hours a day by 2021 in the U.S. Full Story: MarTech Advisor

Consent is key for in-app messaging compliance and success

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. Full Story: Mobile Marketing Magazine

A mobile strategy is a must for advertisers in digital age

It’s no wonder that advertisers are shifting their media spend to target consumers’ smartphones. It’s estimated that in 2020 advertising spend on mobile devices will surpass the spend on all traditional media combined. This is an incredible shift. For decades, advertisers invested more dollars in television advertising than any other medium. Next year, it’s estimated that TV will take just 23.5% of the total media spend in the United States. If you were wondering why every network now has their own digital streaming service, that’s the reason. Full Story: Idaho Business Review

Why you need a modern strategy for mobile innovation

As mobile technology matures, organisations must look to the latest innovations to attract, engage and retain customers in a constantly evolving landscape. Do you have a strategy for mobile? In some ways, this seems like an odd question to ask in 2019. Mobile is now ubiquitous. Full Story: Telegraph.co.uk

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage: What is the total cost of ownership?

Digital signage is an effective tool that is used to help businesses expand and reach new markets. Through digital signage, schools and offices have found ways to streamline communication and scheduling using engaging displays. Full Story: Digital Signage Today

Outside The Home, Media Is Not Fragmenting

Developing a media strategy has become a lot more involved since I was a media planner. The advancements in data and the disruption from digital media have made developing a media schedule far more complex than it was just a few years ago. Furthermore, advertisers must factor such issues as: How good is the data I am using? Will my ad be seen? Is the content suitable for my brand? Will it deliver intended business outcomes? Full Story: Forbes

EMAIL MARKETING

IMPORTANCE OF EMAIL MARKETING FOR YOUR BUSINESS

Email marketing has been proven as a trusted marketing strategy as there are nearly 3.8 billion email users across the world who can definitely be reached by their email addresses. It has been suggested that the ROI of email marketing is very high and for every $1 invested, it generates a return of $38. Not only this, it had been proven that email is 40 times more effective than a customer acquisition strategy than Facebook or Twitter. Also, a good majority of people make a purchase as a result of messages via email marketing. Full Story: BBN Times

Email Marketing: Too Much of a Good Thing?

Email hasn’t worn out its welcome – yet. It still holds the title of most effective (and most used) digital channel, according to CMI research. But how long will the good times roll? Even as we send messages to our growing (we hope) email databases as marketers, we’re also email consumers. We know how full our email inboxes have become. Full Story: Channel Futures

E-COMMERCE

Common Challenges Faced By Ecommerce Businesses

The perception that online business is the easiest to launch is significantly gaining acceptance in the views of many upcoming entrepreneurs. However, apart from cybersecurity challenges and global competition, there are several other challenges that you will anticipate. Full Story: Customer Think

How to Use Bots For Your eCommerce

A few years ago, it was hard to imagine that people would accept reporting their problems to a computer instead of speaking to a real human being. Nowadays, you’ll find bots on social media, on websites, and in online shops. Bots are on the rise and their future is bright: Full Story: TrendinTech

PUBLIC RELATIONS

HOW IMPLEMENTING A PR PROGRAM IN YOUR BUSINESS WILL CHANGE IT FOREVER

For many small business owners, the most important thing to keep business running is leads in the door. Due to cash flow, small businesses need to be continually working on their marketing as that is what keeps them open. Full Story: Grit Daily

PR On A Budget: Six DIY Tips For Small Businesses

Though a PR campaign is often what’s needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial resources to hire a PR firm. So, it’s DIY time. Though results may not be the same or as rapid as would be generated by a hired PR firm or professional, it is certainly possible for young businesses to bootstrap their way to PR success. Here are a few tips: Full Story: Forbes

MARKET RESEARCH

HOW IMPLEMENTING A PR PROGRAM IN YOUR BUSINESS WILL CHANGE IT FOREVER

For many small business owners, the most important thing to keep business running is leads in the door. Due to cash flow, small businesses need to be continually working on their marketing as that is what keeps them open. Full Story: Grit Daily

PR On A Budget: Six DIY Tips For Small Businesses

Though a PR campaign is often what’s needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial resources to hire a PR firm. So, it’s DIY time. Though results may not be the same or as rapid as would be generated by a hired PR firm or professional, it is certainly possible for young businesses to bootstrap their way to PR success. Here are a few tips: Full Story: Forbes

WEB DEVELOPMENT

The Hottest Website Trends Of 2019

This year is an exciting time for website trends. It is imperative that marketing agencies stay on top of the latest web design trends, ensuring clients receive the most modern, functional designs that appeal to mass audiences.  While we are all drawn to attractive websites, it takes more than just a pretty design to draw readers in. Full Story: Forbes

HOW TO BUILD AN EFFECTIVE SOFTWARE DEVELOPMENT TEAM

Almost every business has software development operations in this day in age, whether or not the organization is actually a “tech” company. But if your business needs software developers, and you’re not especially familiar with the development process, or you’re not quite sure where to start, what do you look for in and how do you hire development teams to meet your organization’s needs? Full Story: pvplive

MARKETING AUTOMATION

7 Marketing Automation Mistakes to Avoid

As efficient as marketing automation has made generating leads and closing conversions, there remain plenty of missteps that trip up even the most focused marketing teams. Let’s take a look at seven common concerns, and what you can do to avoid them. Full Story: Influencive

Let AI Unlock Your Marketing Automation Potential

Improve customer experience and retention with AI marketing automation tech[/caption]It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. Full Story: Customer Think

ANALYTICS & BUSINESS INTELLIGENCE

8 Best Free Business Intelligence (BI) Software Options

One of the best things about business intelligence (BI) software is that its benefits aren’t restricted by the size of the business using it. Whether you’ve got 10 employees or 10,000, you can still find value from what business intelligence software offers (such as dashboards and ad hoc queries). Full Story: Capterra

Marketing Analytics Meets AI: Six Strategies For Success

This paper explores how AI (artificial intelligence) can be used to enhance marketing analytics and help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become even more effective in marketing. Full Story: Express Computer

BRANDING AND DESIGN

How can Social Enterprises Create Good Branding on Small Budgets

Being ethical has never been so cool. Gone are the days when people that cared about the environment, or the ethics of big companies were awkward outliers. Now, we have school children bunking to protest climate change and young consumers flocking to brands such as ‘thank you’ and ‘who gives a crap’, which not only have ethics at their heart, but have also nailed good branding and superior product offering. Full Story: Entrepreneur

Developing your digital branding strategy: What are you waiting for?

The time is long past when accounting firms could dismiss something that just a few, short years ago was considered a “nice-to-have” luxury: digital marketing. I mean, who has the time and money to focus on the narrow, digital niche when there are so many other, more significant marketing channels to be considered? Full Story: Accounting Today

VOICE STRATEGIES

Voice Optimized Content Market

Voice-optimized content needs to support the longer, more conversational nature of search queries. Voice-optimized content needs to support the local nature of voice search as users utilize their mobile phones on the go.  Voice-optimized content needs to support users’ need for immediate results since the top use of voice search is still rooted in personal assistance. Voice-optimized content needs to be mobile-friendly since voice search is used almost exclusively on mobile. Full Story: Market Expert

72% of Marketers Have No Plans to Optimize for Voice Search

A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search. The study includes responses from more than 1,000 creative and digital marketing decision-makers. Full Story: Search Engine Journal

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