What is Market Research – And Why Does it Matter?

Market research is one of the essential components of keeping any business running. The many activities one undertakes when conducting market research all serve one end goal – to better understand consumer behavior. Full Story: Digital Information World

How Do You Know Your China Market Research Is Working?

China’s western and central regions are skincare-focused, while its north and south regions are passionate about makeup and fragrance, making them very different target markets. Full Story: Jing Daily

The 5 Reasons Why Market Research Equals Business Growth

Not sure why market research is essential for business growth? We give you five reasons! Keep reading below to find out more! Full Story: TFOT

How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It

Tips on how to leverage research now that alcohol brands have greater visibility into the marketplace than ever before. Full Story: SevenFifty Daily

6 Ways Technology Will Transform Your Market Research

Times are changing fast. As CEO of Black Swan Data, I work with some of the biggest CPG brands in the world, and they all keep talking about it. Full Story: Forbes