Seven Digital Marketing Trends For 2021
Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Full Story: Forbes
The Top 10 Online Marketing & Advertising Stories of 2020
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Full Story: Business 2 Community
The 10-Minute Marketer—Quick and Effective Tasks for Marketing Success
Taking action—any action—will make you feel successful and ready to take on more. And you will have set yourself up for more and greater successes by putting in place the building blocks for larger marketing efforts. Full Story: Law.com
Are These the Most Prolific Yet Ineffective Tactics in B2B Marketing Today?
In marketing, failure carries a high price. Ineffective strategies can irreparably damage relationships between CMOs and the rest of the C-suite and, potentially, stunt business growth. Full Story: Business 2 Community
How To Boost Your Digital Marketing Conversion Rates Quickly
Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. Full Story: Forbes
How to Get Started in Video Marketing in 2021
Why many businesses are turning to iStock for their video marketing. Full Story: Entrepreneur
The best approach to marketing for 2021
Why does content marketing matter right now? Full Story: WOAI
Top retail marketing campaigns of 2020
Retail marketing (POP displays, experiential and sampling campaigns, category management and insight driven campaigns) this year has for many in the industry been a challenge. Full Story: Inside Retail
10 Strategies For Adjusting Marketing In Uncertain Times
Marketing campaigns can be challenging to roll out. Marketers have the task of explaining a brand’s product or service. Full Story: Forbes
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they’re creating for clients is contributing to agencies’ resilience in 2020 and a positive outlook for next year. Full Story: MarTech Today
How to Create a Better Marketing Plan
Start by setting yourself up for maximum agility in 2021. Full Story: Built In
The Minimum Viable Content Marketing Campaign
As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with many well-known companies, including businesses on the Fortune 500 and Global 2000 lists. Full Story: Forbes
Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically
In addition to bringing success to your brand, ethical marketing strategies are the right thing to do. Full Story: Entrepreneur
Get Ready For 2021: Digital Marketing Trends
2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Full Story: Business 2 Community
Covid-19, B2B marketing and the changing face of cutting-edge creativity
It’s June 2021. Despite the approval of a number of vaccines, the world has been in pandemic mode for pretty much a year and a half. Full Story: B2B Marketing Online
Why Context Will ReDefine Content Marketing?
Explore how Contextual Content Marketing will be ruling the charts of qualitative lead generation for the next decade. Full Story: Martechcube
For Marketing Success, It’s Important to Zig When Others Zag
Who knows if the competitor’s campaign performed well. It looked nice to the boss and it’s now a new task on your to-do list. Full Story: CMSWire
Reputation Marketing: Best Practices To Keep In Mind When Building Your Brand’s Image
I believe we have surpassed the digital age and have evolved to the Information Era. Full Story: Forbes
3 Ways to Level Up Your Pest Control Content Strategy
If you’re a marketing department of one for your pest control business, it can be a challenge to juggle an in-depth, SEO-driven digital content strategy while focusing on operations. Full Story: PCT Magazine
The Paradox Of Marketing At Scale
The vast majority of CMOs today struggle to keep up with the pace of technological advancement in marketing and the incredible number of tools and technologies at their fingertips. Full Story: Forbes
Do the Old Rules of Marketing Still Work?
As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. Full Story: Business 2 Community
3 Digital Marketing Trends to Come in 2021
A global pandemic, widespread social unrest and polarizing political events. Full Story: Adweek
How 2020 has reshaped the future of marketing
Since COVID-19, marketing as we know it has changed forever. Full Story: Marketing magazine Australia
2021 Landing Page Checklist: Does Your Marketing Plan Measure Up?
Today, optimization isn’t just an advantage — it’s a requirement if you want to stay competitive. Full Story: Forbes
Co-Marketing Strategy: How Can Businesses Reach a Wider Audience Amid the Crisis?
For a low-risk, high-impact approach, a co-marketing strategy should be something that more businesses need to start adopting. Full Story: Business 2 Community
The role of the 2020 crisis in shaping content marketing strategy for next year
Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way. Full Story: Buzz In Content
Improve Your Brand By Marketing How You Treat Your Employees
The impact of the pandemic left millions out of work. Despite the high unemployment numbers, some companies are still struggling to recruit and hire enough employees to fill all their openings. Full Story: Forbes
Are retargeted ads better at driving sales or annoying shoppers?
A new study finds that retargeting ads to consumers can drive sales for retailers or it can tick them off. Full Story: RetailWire
What Is Paid Marketing? Strategies To Reach Your Business Goals
Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. Full Story: Forbes
Four key attributes of an award-winning marketing campaign
2020 has been a year of disruption, and marketers, like most businesses and consumers, have been on the receiving end. Full Story: Warc
Marketing’s Essential Role In Change: Stories Matter, But Which One?
In my last article, we looked at how companies have a tendency toward deafness when it comes to getting to know their people. Full Story: Forbes
6 Tips for Omnichannel Marketing Success
Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. Full Story: Forbes
4 Tactics to Include in Your 2021 Marketing Budget
Even before the pandemic, companies grappled with their marketing budgets. Full Story: Business 2 Community
How to Increase Customer Lifetime Value in 5 Steps
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Full Story: Rocks Digital
Choosing The Right Influencers: The Metrics That Matter
Influencer marketing works, but don’t just take my word for it: Influencer Marketing Hub conducted a survey with over 4,000 marketing agencies, and 91% said they believe influencer marketing to be an effective marketing strategy. Full Story: Forbes
Businesses That Have Been Affected Positively by the Covid-19
The majority of the people understand the negative impacts and influences of the global pandemic on everyone’s life and businesses. Full Story: MKFM
Account-Based Marketing In 2021
Selling and marketing have clearly changed. Full Story: Forbes
15 Marketing Strategies To Make The Most Of Customer Testimonials
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. Full Story: Forbes
Digital Marketing Is The Key To Securing The Bag in 2021
The pandemic has made the digital marketing space extra competitive. Full Story: Black Enterprise
Why traditional marketing is broken (and 5 ways to fix it)
This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Full Story: MultiBriefs Exclusive