By Integrated Marketing Platform   | December 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

10 Strategies For Adjusting Marketing In Uncertain Times

Marketing campaigns can be challenging to roll out. Marketers have the task of explaining a brand’s product or service. Full Story: Forbes

2021 outlook for digital marketing agencies: the future is bright

The ability to prove the value they’re creating for clients is contributing to agencies’ resilience in 2020 and a positive outlook for next year. Full Story: MarTech Today

How to Create a Better Marketing Plan

Start by setting yourself up for maximum agility in 2021. Full Story: Built In

The Minimum Viable Content Marketing Campaign

As our digital marketing agency, Louder.Online, has grown, we’ve been fortunate to work with many well-known companies, including businesses on the Fortune 500 and Global 2000 lists. Full Story: Forbes

Marketing Strategies to Boost Your Brand’s Authority Effectively and Ethically

In addition to bringing success to your brand, ethical marketing strategies are the right thing to do. Full Story: Entrepreneur

Get Ready For 2021: Digital Marketing Trends

2021 will be an interesting year in digital marketing as brands adjust to COVID-19 and adjust their messaging accordingly. Full Story: Business 2 Community

Covid-19, B2B marketing and the changing face of cutting-edge creativity

It’s June 2021. Despite the approval of a number of vaccines, the world has been in pandemic mode for pretty much a year and a half. Full Story: B2B Marketing Online

Why Context Will ReDefine Content Marketing?

Explore how Contextual Content Marketing will be ruling the charts of qualitative lead generation for the next decade. Full Story: Martechcube

SOCIAL MEDIA

3 Ways Social Media Is Feeding Positivity Amidst A Pandemic

The year 2020 has been like no other; it has brought us separation, recession and mental devastation. Full Story: Entrepreneur

Social Media Competitor Analysis in 10 Steps

A social media strategic plan will never be complete without a thorough competitive analysis to understand how your brand is positioned in comparison to your key competitors. Full Story: Social Media Today

Six mistakes every recruitment team should avoid on social media

Today, talent sourcing has become easier for many companies because of social media. Full Story: Total Landscape Care

Why Businesses Decide to Disclose COVID-19 Results on Social Media

Ultimately, the restaurant closed for a week. All of the tests came back negative, which ownership attributes to strict safety protocols. Full Story: Washington City Paper

SEARCH ENGINE

How Long Does Search Engine Optimization Take? A Month-By-Month Outline

Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” Full Story: Forbes

All About Search Engine Optimization

SEO is a short form for Search engine optimization. SEO is a process for improving a website and increasing the visibility of the website for searches. Full Story: iLounge

4 Common In-House SEO Challenges & How to Overcome Them

Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions. Full Story: Search Engine Journal

YouTube SEO for Beginners: 10 Best Practices to Get You Started

Getting your video to rank on YouTube takes more than just an amazingly crafted video. Here are 10 things to do to get you started on YouTube SEO. Full Story: Search Engine Journal

MOBILE MARKETING

Zoom, Google Meet, TikTok dominate mobile app downloads in 2020

Study from leading analytics firm reveals how 2020’s mobile app arena has been transformed through Covid-19, and how the app providers are setting up for 2021. Full Story: ComputerWeekly.com

LiveSafe App Update Keeps Safety at Your Fingertips

A refreshed interface makes the mobile app – free to all Duke community members – more responsive. Full Story: Duke Today

The Pernicious Invisibility Of Zero-Click Mobile Attacks

Considered the holy grail of smartphone exploits, zero-click attacks delivering mobile spyware have played a starring role in such high-profile events as the hacking of Jeff Bezos’s iPhone and Facebook’s lawsuit against an infamous spyware vendor. Full Story: Forbes

Third of digital shopping now on mobile devices — but there are disadvantages

Shopping online via mobile devices now accounts for 33% of total digital spending, almost double what it was four years ago. Full Story: WTOP

DIGITAL SIGNAGE/ SCREEN MEDIA

Why to Play on the EU Digital Signage Market Within the Next 5 Years

The explosion in digital signage solutions and the growing number of digital signage software brands is one of the biggest stories in the world of EU marketing. Full Story: Fintechnews Switzerland

DOOH Technology Platforms Team Up to Standardize Data

Six digital-out-of-home (DOOH) technology platforms — Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH and Vistar Media. Full Story: rAVe [PUBS]

EMAIL MARKETING

Understanding the Different Types of Email Marketing

Having a notable presence across all digital channels is critical for any business in today’s day and age. Full Story: BBN Times

How to Get More Sales from Your Brand’s Email List This Holiday Season

Like a savvy marketer, you bulked up your email list for all 2020. Now’s the time to put that email list to work, encouraging even more holiday purchases before we ring in the new year. Full Story: Inc.com

E-COMMERCE

Ecommerce trends: Shift to online shopping may be permanent

The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Full Story: ClickZ

How to protect your ecommerce data from disaster in 2021

Ecommerce has grown at an exponential rate in 2020. Much of the consumer economy shifted online due to the global pandemic, and the impact has been significant. Full Story: Security Magazine

PUBLIC RELATIONS

10 PR mistakes every startup makes (and how to avoid them)

Leading a startup is not easy. With a limited budget and few resources, early-stage startups have to position their brand in the best way possible and make themselves heard above all the noise. Full Story: EU-Startups

PR fundamentals help deliver on corporate charity initiatives during the pandemic

With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help. Full Story: PR Daily

MARKET RESEARCH

Market Survey Forecast calls for 4.75% increase in house prices next year

Royal LePage has released its Market Survey Forecast for next year and it looks like an excellent time to be selling a home in Winnipeg. Full Story: Winnipeg Sun

Dunnes Holds The Biggest Share Of The Irish Grocery Market, Research Shows

Dunnes Stores holds the biggest share of the Irish grocery market at 22.1%, in the 12 weeks ending 29 November 2020, according to the latest figures from Kantar. Full Story: Checkout

WEB DEVELOPMENT

How to Set Your Website for Success in the New Year

Of all the places your brand is online, your website is the one you own and have full control over. Full Story: Special Events

Apple updates Privacy website alongside App Store ‘nutrition labels’

Apple has updated its privacy-related pages on its website, with the changes this time focusing on the App Store’s new privacy nutrition labels, notifications advising of the kind of user data the app may consume or share. Full Story: AppleInsider

MARKETING AUTOMATION

Enterprise Brand Management, Marketing Automation And The Financial Opportunity Often Overlooked

Brand power continues to show its might with no sign of slowing down. According to a recent Forbes article, Apple, Netflix and Amazon continue to be some of the most popular U.S. brands. Full Story: Forbes

What is the difference between a Customer Data Platform and a Marketing Automation Platform?

Good customer experiences start with good data. Great customer experiences start with great unified customer data. Full Story: The Drum

ANALYTICS & BUSINESS INTELLIGENCE

Increasing Effectiveness of Data Analytics in a Business

Data analytics is the process of examining data sets to find trends and draw conclusions about the information they contain. Full Story: Analytics Insight

Hype Takes A Back Seat And Companies Must Adapt: Four Tech Trends For 2021

More than in years past, technological hype will largely take a back seat in 2021 to regulatory oversight and strategic shifts as companies look to move beyond the pandemic. Full Story: Forbes

BRANDING AND DESIGN

Want to know the difference between graphic design and visual design?

As a graphic designer, have you ever thought about getting into visual design? Maybe you’ve heard the term and wondered how it’s different from graphic design, or whether it has anything to do with creating for the web. Full Story: Creative Boom

5 Tips and Tricks to Improve Your Brand Strength and Equity

Here’s why having a powerful brand is more important than ever. Full Story: Entrepreneur

VOICE STRATEGIES

Is it time to invest in a voice assistant?

We live in a futuristic world and these days we don’t have to lift a finger to find information. Full Story: Newshub

Amazon Adds Live Translation to Alexa Features

Amazon has introduced the new Live Translation feature to Alexa, enabling real-time translations between certain languages in both voice and text form. Full Story: Voicebot.ai

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