How to start out in business in 2021
Is starting a business on the cards for 2021? It could mark the start of a new chapter. Take a look at some of the steps to starting your own business. Full Story: Business Matters
Why Content Is Vital In Digital Marketing
Digital marketing is advancing each and every day. Every business will progress (or decline) depending on current trends and specific marketing strategies they set forth. Full Story: Forbes
Marketing post-COVID: Which trends are CMOs prioritising in 2021?
With the COVID-19 pandemic having wreaked havoc on 2020’s best-laid plans, marketers are now taking stock and looking ahead. Full Story: Warc
How To Put Accessibility At The Forefront Of Marketing
While your marketing department may be meeting the creative standards of your brand, have you asked them lately if the content they’re developing can be consumed by all people living with a disability? Full Story: Forbes
Marketing Is In A Content Crisis — And Machines Can Help Us Get Out
The content crisis is at marketing’s door and it’s at a fever pitch. Full Story: Forbes
Why Predictability is More Important than Speed in Agile Marketing
For newer agile marketing teams, it’s not all about racing to the finish line. Full Story: MarTech Today
SmartForce Technologies Selects New Business Strategies Marketing Services
SmartForce Technologies has signed on with New Business Strategies’ Parachute Services, a suite of services designed to accelerate marketing results and program execution. Full Story: MarTech Series
Four Frequently Asked Questions About Fractional CMOs
The role of the chief marketing officer (CMO) in an organization has existed for many years. Recently, we’ve seen an emergence of the fractional CMO, a new type of leader who helps startups or smaller businesses with their marketing efforts part time. Full Story: Forbes
What is Influencer Marketing: How to Develop Your Strategy
Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Full Story: Business 2 Community
3 Ways To Create More Quality, Digital Content (Even On A Tight Budget)
Creating engaging content should be the primary focus for any entrepreneur looking to expand their digital marketing strategy, regardless of your niche. Full Story: Forbes
ICP vs. Buyer Personas- Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. Full Story: Business 2 Community
How Small Business Leaders Can Leverage Digital Marketing To Drive Growth
Covid-19 hit the world by surprise and left more than 14 million Americans unemployed with 31% of small and medium-sized businesses having to shut down their doors. Full Story: Forbes
What we learned at Digital Marketing Asia 2020
Perhaps it was fitting that Digital Marketing Asia 2020 was, like most events these days, an all-digital gathering. Full Story: Marketing Interactive
Marketers Must Work Smarter, Not Harder
We all sell education. We target the same audiences. We use the same marketing tactics. We struggle to “break through the clutter” as we like to say. Full Story: Inside Higher Ed
Tapping overlooked marketing data to drive business growth
Digital home assistants and wearables have become more popular than ever, collecting detailed information from consumers. Full Story: Phys.Org
Make the most of your influencers
When most people think of influencers on social media, they conjure up images of millennials posting videos of exotic travel destinations or celebrities chatting about trendy clothing brands. Full Story: strategy+business
What’s Your Digital Marketing Strategy? Actionable Tips, Trends for Audiology
As COVID-19 continues to surge around the world, audiology practices must reach even further to connect with patients, maintain open communication, and ensure optimal care. Full Story: LWW Journals
How to Create a Relevant and Proven Marketing Strategy
Prioritizing data can’t happen in a silo or within a single team. Full Story: eMarketer
Local Marketing Strategies: Ensure Your Business Reach to Everywhere
Local businesses need not be limited to their scope. With the right skills behind them, they can expand their operations across a state, the country, and globally. Full Story: Techstory
How to Decide Whether to Track Conversion Rates
At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence (BI) to track our clients’ success. Full Story: Business 2 Community
Legal Marketing Budgets: Everything You Need to Know
To maximize your law firm’s profit margins, get to know why legal marketing matters and how to make the most of your marketing budget. Full Story: Law.com
How to Improve Your Business with Customer Feedback
One of the trickiest parts of a good marketing strategy for any product is social proof. Full Story: GISuser.com
Top Content Marketing Tips for Your Brand
Whether you run an online store or a land-based establishment, you cannot ignore content marketing if you want to compete favorably. Full Story: RushPRnews.com
How to Develop a Solid E-Commerce Marketing Strategy
E-commerce is becoming a staple of many businesses, so it’s important to have a digital marketing strategy that aligns with online selling. Full Story: Business.com
Four Questions Leaders Need To Answer When Creating A Small-Business Marketing Strategy
In my many years helping small businesses grow, business owners have often sat in front of me, overwhelmed and exhausted, asking which specific marketing tactic will help them get more customers. Full Story: Forbes
5 Digital Marketing Mistakes You Should Avoid in Your Strategy
Everyone makes mistakes. Full Story: iLounge
9 Best Online Marketing Channels for You to Try in 2021
You should never be dependent only on a few online marketing channels. You may lose your business and brand visibility. Full Story: Business 2 Community
Martech 2030: Introduction to the Decade of the Augmented Marketer
Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. Full Story: Customer Think
Where Content Marketing Truly Serves Its Purpose
If you are wondering whether content marketing is right for your business, it is sensible to look at the purposes it can serve and the benefits it can bring to… Full Story: BOSS Magazine
Alternative marketing options for SMEs
97 per cent of marketers are using social media to market their products. Full Story: Daily Monitor
The Future of Commerce is Shoppable Ads
2020 has been a year of change – a change in direction, priorities and opportunities. Full Story: Talking Influence
How to Create Your 2021 Marketing Strategy
2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021? Full Story: Business 2 Community
How best practices for localized marketing strategy help restaurants win
Localized marketing is essential for running successful multi-location businesses. Full Story: Restaurant Business Online
How to Determine When to Outsource Your Marketing Strategy
It’s important to keep your budget lean, but that typically puts you in a tough spot when you need to try a new tactic. Full Story: G2
Digital Marketing Expert Rei Prendi Shares 5 Tips to Scale Your Online Business Rapidly
More and more people are turning to e-commerce websites and online portals to do their shopping, especially as we get closer to the holiday season. Full Story: SF Weekly
The digital marketing forecast for 2021
The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. Full Story: ClickZ
How to reevaluate your highest-ROI marketing channel
One thing marketers are thankful for about 2020 is that it’s almost over. Full Story: eMarketer
What Channel Marketing Leaders Must Prepare For In 2021
A critical priority for B2B channel marketing organizations is establishing annual plans that drive the desired level of engagement. Full Story: Forbes
The 30 Under 30 Transforming Marketing & Advertising In 2021
Here are the founders, creatives, CMOs and other marketers shaping the future of major brands and industries and the technologies that power them. Full Story: Forbes
Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. Full Story: Business 2 Community