By Integrated Marketing Platform   | December 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How best practices for localized marketing strategy help restaurants win

Localized marketing is essential for running successful multi-location businesses. Full Story: Restaurant Business Online

How to Determine When to Outsource Your Marketing Strategy

It’s important to keep your budget lean, but that typically puts you in a tough spot when you need to try a new tactic. Full Story: G2

Digital Marketing Expert Rei Prendi Shares 5 Tips to Scale Your Online Business Rapidly

More and more people are turning to e-commerce websites and online portals to do their shopping, especially as we get closer to the holiday season. Full Story: SF Weekly

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. Full Story: ClickZ

How to reevaluate your highest-ROI marketing channel

One thing marketers are thankful for about 2020 is that it’s almost over. Full Story: eMarketer

What Channel Marketing Leaders Must Prepare For In 2021

A critical priority for B2B channel marketing organizations is establishing annual plans that drive the desired level of engagement. Full Story: Forbes

The 30 Under 30 Transforming Marketing & Advertising In 2021

Here are the founders, creatives, CMOs and other marketers shaping the future of major brands and industries and the technologies that power them. Full Story: Forbes

Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. Full Story: Business 2 Community

SOCIAL MEDIA

25 Predictions for Social Media Marketing in 2021

Any way you look at it, 2020 has been tough. Full Story: Social Media Today

Position Yourself as a Pro Worth Knowing on Social Media

Use these simple tips when connecting online and build a community that remembers your name. Entrepreneur

How to Conduct a Social Media Audit in 8 Clear Steps

With so many social media platforms, the internet can be an overwhelming place. Full Story: G2

The Hottest Social Media Marketing Takes On Snapchat’s Spotlight

Exactly a week ago, when Thanksgiving still seemed a million years away, Snapchat launched Spotlight—an in-app feature highlighting Snap’s best user-generated content in a TikTok-like feed.  Full Story: Morning Brew

SEARCH ENGINE

Google Combines Hreflang Signals from HTML & Sitemaps

When hreflang directives are implemented in a site’s HTML and sitemap, Google will combine them and use all signals. Full Story: Search Engine Journal

Here’s what the future of search and navigation looks like, according to experts

For many of us, the portal to the rest of the internet begins with a search. Whether it’s a random trivia hunt or detailed dive, our quest for information most often relies on a search engine of some sort. Full Story: TNW

5 quick and easy tips for better Google Search results

You’d think an online search would be reliable, quick and easy. You type a few words or a question into a search engine, and you immediately get your answer. Full Story: Komando

How to Counter Negative SEO Attacks

As any seasoned digital nomads will tell you, search engine optimization (SEO) is an intense battleground for businesses. Full Story: Business 2 Community

MOBILE MARKETING

How to create a private mobile media gathering ecosystem

The digitally innovative brands, such as Red Bull, that have established their own private mobile media gathering ecosystems, are able to request, categorise and preview digital media, collaborate and operate more efficiently. Full Story: Marketing Tech

Top 3 Mobile App Development Trends to Note

The use of smartphones has changed a lot of things in the world. And one can’t ignore that mobile app development has given increased revenue … Full Story: CIOReview

Revolut debuts web app in shift away from mobile-only

Revolut has decided its time to move away from being mobile-only and provide its over 13m customers with a way to access their accounts via the web. Full Story: MobileMarketing Magazine

WhatsApp updates wallpapers, adds sticker search

WhatsApp has made updates to provide users with more ways to bring a bit more colour to their chats. Full Story: MobileMarketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

China Digital Signage Technology Market Covering Prime Factors and Competitive Outlook Till 2029

The China Digital Signage Technology Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. Full Story: Cheshire Media

Top Quick Service Restaurants Go Digital at the Drive-thru with Melitron and Samsung Canada

Over 10,000 Samsung displays built into Melitron digital menu boards and signage at drive-thrus across Canada. Full Story: Samsung Newsroom Canada

EMAIL MARKETING

Beware, if you receive this email it is phishing

The method is well known but still requires victims. Full Story: The Courier

How to grow your email list

Email lists are important because they get a 10 percent higher conversion rate than social media. Full Story: Augusta Free Press

E-COMMERCE

Less Cash and More Electronic Payments: the Financial Changes That the Pandemic Brought

Reports indicate that the 2020 health emergency has increased the use of digital transactions while decreasing the use of physical money. Full Story: Entrepreneur

7 Top eCommerce Trends in 2021 to Look Out For

Someone buying a pair of glasses can actually see his face wearing that pair of glasses and evaluate the look and feel in real-time. Full Story: Communal News

PUBLIC RELATIONS

Five things that PR pros can learn from romantic comedies

PR pros can learn a lot from romantic comedies — from falling in love with your job, time management, as well as doing the right thing. Full Story: Media Update

Why Social Media Matters For Google SEO

It has everything to do with PR. After all, public relations boils down to getting you and your clients found. Full Story: Forbes

MARKET RESEARCH

Does market research need to ‘loosen up’?

In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week

Slip Rings Market Research Report by Technavio Forecasts $ 71 Million Growth During 2020-2024

The new slip rings market research report from Technavio indicates neutral growth in the short term as the business impact of COVID-19 spreads. Full Story: Business Wire

 

WEB DEVELOPMENT

8 key tactics to building a great website for your startup

Regardless of what field of business you want to go into, no successful company can thrive without a website in place. Full Story: East Midlands Business Link

The Power Of Purchase Beacons In Website Design

Given the stunning increases in the availability of online material and the number of websites to choose from, designing sites that stand out and make potential customers want to stay has become a critically important competence for those wanting to succeed in business. Full Story: Forbes

MARKETING AUTOMATION

How to unsubscribe from marketing text messages, e-mails

You probably noticed Black Friday and Cyber Monday deals are tiptoeing their way into your e-mails and text messages. Follow these three tips to stop spam messages. Full Story: WTSP.com

The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities

72% of respondents view marketing talent as more essential than technology, yet 53% spend more money on tech. Full Story: socPub

ANALYTICS & BUSINESS INTELLIGENCE

Can AI Automation Be Harnessed for Storytelling?

Although automation is not new in marketing, many agencies are still in the early stages of collecting data and learning how to use it to drive value through AI automation. Full Story: Analytics Insight

What trends can we expect for the analytics industry?

Aon’s Steve Petrevski discusses how Covid-19 has affected the analytics industry and what trends he expects to follow the pandemic. Full Story: Siliconrepublic.com

 

BRANDING AND DESIGN

5 Essential Business Branding Elements for Startups

Choosing branding elements that define your business to your audience and distinguish you from competitors can be challenging for startups. Full Story: Business 2 Community

What entreprenuers can learn about branding from trendy startups

(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises? Full Story: The American Genius

VOICE STRATEGIES

Voice technology: convenience will come at a cost. Are we prepared to pay it?

Today, Google’s word accuracy is at 95%. Alexa has more than 100,000 skills. Market projections suggest 8bn voice assistants worldwide by 2023. Full Story: Sifted

Alexa Becomes a Chatbot – You Can Now Talk to Alexa by Typing

Alexa is officially a chatbot. Yesterday, Amazon began rolling out a new feature on iOS that enables users to type their requests to Alexa and see responses on the screen. Full Story: Voicebot.ai

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