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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – November 30th, 2020

Four Ways To Master Your Holiday Marketing Strategy In 2020

Believe it or not, the holiday season is here. It’s time to start the festivities at home and prepare your business for seasonal shoppers. Full Story: Forbes

Search data is a gold mine for marketing strategy

Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign. Full Story: Marketing Week

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. Full Story: Search Engine Land

7 reasons you shouldn’t cut your marketing budget in a recession

You may be feeling as though marketing is the easiest line item in your budget report to slash. Full Story: The Business Journals

DIGITAL MARKETING TECHNIQUES TO DEAL WITH POST COVID CHALLENGES

The COVID19 pandemic has retarded all business activities and even brought many enterprises to a standstill. Full Story: Irish Tech News

Seven Strategies to Ensure Influencer Marketing Resilience

Here are seven tips to help you ensure your influencer program is set up to be robust and resilient for the long-term. Full Story: Talking Influence

Know Your Customers: A ‘Boots On’ Approach

Whether you are building a brand from scratch or evolving an existing one, knowing your customer inside and out is critical. Full Story: Forbes

How to ensure your business survives and thrives during the Pandemic

The global pandemic has had widespread effects on businesses, both big and small. However, not all have been impacted in a negative way. Full Story: PRWire

Integrated Marketing Platform | Daily Update – November 27th, 2020

4 Marketing Tools You Need to Dominate Your Marketing Strategy

Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. Full Story: Business 2 Community

HOW TO HAVE A SUCCESSFUL MARKETING STRATEGY DURING THE PANDEMIC

The pandemic has hit businesses hard. Most companies have seen their revenues decline ever since the pandemic first started in early 2020. Full Story: The Ritz Herald

3 Effective Internet Marketing Strategies For Your Business

Several business experts advise that companies in this digital age must incorporate the internet into their overall marketing strategy. Full Story: News Anyway

How to Become a Customer-Centric Business

A customer-centric business focuses on the customer experience at every step of the buying journey. Full Story: Business News Daily

3 Organic Instagram Marketing Strategies That Will Help You Thrive During the Pandemic

If committed to creativity and consistency, these three organic Instagram marketing strategies will help any business thrive during and beyond the pandemic. Full Story: Entrepreneur

Is digital marketing the answer to rebuilding your client base post Covid-19?

Traditional advertising has been a long-time ally of marketing. When starting a business, your main goal is to gain exposure and build a customer base. Full Story: Bizcommunity.com

Top digital marketing trends for 2021

The year 2020 has seen brands, and the marketers stumbling to survive the unpredictable events that have been unfolding. Full Story: YourStory.com

The need for mindful marketing in 2021: Take a step back to enable a giant leap forward

An interesting timeline has been unfolding this year, the likes of which we have never seen before. Full Story: Marketing Tech

Integrated Marketing Platform | Daily Update – November 26th, 2020

Why Authentic Marketing Will Replace Advertising

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values. Full Story: Built In

10 Out-Of-The-Box Marketing Promotions To Jump-Start Your Early-Stage Business

Trying to get people interested in your startup may seem like fighting a losing battle. The early stages of a business contend with several challenges when persuading customers to get involved. Full Story: Forbes

How to win the pre-Christmas sales rush with digital marketing

Christmas can really throw out the selling cycle. Full Story: Elite Agent

3 tips for balancing personal information while maintaining that personalised marketing edge

Customers’ voices, in the form of smart data, can change the financial trajectory of brands and the loyalty of customers. Full Story: Bizcommunity.com

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

As we look ahead to a post-Covid world, it will be wise to re-think our marketing machinery. Full Story: Thehour.com

How Has Business Marketing and Advertising Changed During the Past Few Years?

Even though the business world continues to change, there are certain processes that remain essential. Full Story: StreetWise Journal

How to Make the Most of Marketing During the Holiday Season

While there are tons of different ways you can make a marketing campaign successful, if it’s not the right format at the right time it could fall flat. Full Story: Programming Insider

Optimizing CBD Marketing for the Holidays and Beyond

The holiday shopping season is the holy grail for consumer brands, particularly for those looking to recapture markets lost during the pandemic. Full Story: Green Market Report

Integrated Marketing Platform | Daily Update – November 25th, 2020

New 2021 Marketing Trends and How to Make Your Marketing Strategy Strong

With the COVID-19 pandemic, social justice movements, an economic crisis worse than anything since 1930 and giant murder hornets invading the U.S., 2020 has been a hectic year. Full Story: Business 2 Community

Tips for building an effective marketing strategy

With technologies generating colossal opportunities for marketing. Full Story: Trading U

6 Things to Consider When Reviewing Your Marketing Strategy

If this year has taught us anything, it’s that the way you do business can change at the drop of a hat and as business owners we have to be prepared for whatever comes next. Full Story: Inc.com

How to Step Up Your Content Marketing Strategy in 2021

Are you looking for a way to step up your content marketing strategy in 2021? If so, you’re not alone. Full Story: Business 2 Community

Influencer marketing: three expert tips to grow your reach in 2021

As a founder of a brand that was built with the successful use of social media influencers. Full Story: Inside FMCG

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

The COVID-19 pandemic has undoubtedly changed the way marketers do business. Full Story: KoMarketing Associates

Business 101: 7 Ingenious Perks of Using Personalized Marketing

In a world of customization, personalized marketing is a strong trend to start building new prospects. Full Story: nativenewsonline.net

4 Ways to Get More From Your Marketing

Marketing is an important component of every business, but many entrepreneurs aren’t getting as much out of their efforts as they could. Full Story: Business.com

Integrated Marketing Platform | Daily Update – November 23rd, 2020

Strategies for a Successful 2021

After a tumultuous start to the 2020 real estate market, home-buying and -selling prospects have improved dramatically in Q3 and continue to surge as we approach the end of the year. Full Story: RisMedia.com

5 Important Digital Marketing Metrics Need To Be Monitored For Attaining Success

When you are up for implementing a digital marketing strategy into your business, you must have an equal idea regarding the metrics that you need to follow and monitor for better outcomes. Full Story: Hurricane Valley Times

These Are The Worst Passwords Of 2020…And Other Small Business Tech News

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? Full Story: Forbes

4 Secrets to Improving Your Local Marketing Strategy

For a lot of small businesses, the macro strategy is not nearly as important as their local activity. Full Story: Communal News

Digital Marketing Strategy: What You Can Expect—and How to Manage It

We’ve all heard the management adage: “You can’t manage what you don’t understand.” Full Story: Business 2 Community

Why micro-influencer marketing is becoming mainstream

Thanks to social media, marketing wizards over the years have discovered how to target audiences much more specifically. Full Story: Exchange4Media

3 digital marketing strategies that you should implement

Investing in digital marketing has become an indispensable guideline to understand the value of brands. Full Story: Explica

How Covid-19 has changed the rules of the marketing game

The strategy is to have no fixed one; one needs to be flexible and prepared for both the short as well as long term. Full Story: Financial Express

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