By Integrated Marketing Platform   | November 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Four Ways To Master Your Holiday Marketing Strategy In 2020

Believe it or not, the holiday season is here. It’s time to start the festivities at home and prepare your business for seasonal shoppers. Full Story: Forbes

Search data is a gold mine for marketing strategy

Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign. Full Story: Marketing Week

Be a digital marketing winner with these 3 powerful video storytelling strategies

Video storytelling should be an integral part of any online marketing strategy. Full Story: Search Engine Land

7 reasons you shouldn’t cut your marketing budget in a recession

You may be feeling as though marketing is the easiest line item in your budget report to slash. Full Story: The Business Journals

DIGITAL MARKETING TECHNIQUES TO DEAL WITH POST COVID CHALLENGES

The COVID19 pandemic has retarded all business activities and even brought many enterprises to a standstill. Full Story: Irish Tech News

Seven Strategies to Ensure Influencer Marketing Resilience

Here are seven tips to help you ensure your influencer program is set up to be robust and resilient for the long-term. Full Story: Talking Influence

Know Your Customers: A ‘Boots On’ Approach

Whether you are building a brand from scratch or evolving an existing one, knowing your customer inside and out is critical. Full Story: Forbes

How to ensure your business survives and thrives during the Pandemic

The global pandemic has had widespread effects on businesses, both big and small. However, not all have been impacted in a negative way. Full Story: PRWire

SOCIAL MEDIA

Why your business needs a social media strategy

While 2020’s events have forced a lot of us to think on the fly and make decisions on our feet, it’s definitely time to slow things down and do some proper planning. Full Story: Media Update

All the Social Media Giants Are Becoming the Same

Which major platform has a news feed, disappearing posts, private messaging, and a live broadcasting feature? That would be … all of them. Full Story: WIRED

Why social media is the fuel to boost your eCommerce business

Sponsored Social media has proven itself to be a great way of generating brand awareness, customer loyalty and satisfaction, and increasing website traffic as means of reaching new customers. Full Story: Marketing Tech

The Do’s and Don’ts of Social Media Marketing

Social media isn’t just a place where you keep up with your friends and post food photos. Full Story: MassNews

SEARCH ENGINE

3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition. Full Story: Search Engine Journal

SEO Success Is a Moving Target, but Good Content Will Always Be Crucial

Google updates its search result algorithm thousands of times every year, and for content marketers, keeping up with the ever-changing search engine optimization (SEO) standards can feel like a losing battle. Full Story: Destination CRM

Nine Expert-Recommended Strategies To Take Your Blog To The Next Level

A blog is a great platform on which to share information and valuable content with your audience. Full Story: Forbes

H1 Headings For SEO – Why They Matter

Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date. Full Story: Search Engine Journal

MOBILE MARKETING

Spotify Tests Instagram-Style Stories in Mobile App

Spotify has started publicly testing an Instagram-style stories feature in its mobile app on iOS and Android, reports Engadget. Full Story: Mac Rumors

iOS application development for businesses: A step towards the future

Since the advent of the Internet, there have emerged explicit advancements in the technological arena. Full Story: AndroidGuys

62% Of Holiday Shoppers Plan To Use One Credit Card This Holiday Shopping Season

86% of consumers plan to do their holiday shopping online, up 21 percent from last year, likely due to the pandemic. Full Story: MarTech Series

Mobile Marketing Strategies for the Most Unusual Holiday Season Ever

Holiday selling is different this year. We’re in uncharted territory. Full Story: Customer Think

DIGITAL SIGNAGE/ SCREEN MEDIA

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments. Full Story: MarTech Series

‘From Digital OOH to OOH Digital’: How a digital-first perspective can unlock the creative advantage of DOOH

Digital-out-of-home (DOOH) and the continual evolution of data and technology have changed so rapidly over the last five years, it is no surprise to learn that the level of education and understanding of the creative capabilities of the medium has struggled to keep pace. Full Story: MuMbrella

EMAIL MARKETING

5 Questions to Ask to Get your Email Marketing Strategy Right

Email marketing continues to be an integral part of content marketing. Full Story: BBN Times

Consumers look for relevancy, personal benefits, and the opportunity to take action in emails

Relevancy, personal benefits, and the opportunity to take action matter most in emails, according to our latest report on email marketing. Full Story: Business Insider

E-COMMERCE

What Will Happen to E-commerce After the Pandemic Is Over?

By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren’t. Full Story: MarTech Series

The Top 10 eCommerce Website Design Tips

Are you looking for ways to increase sales on your eCommerce website? Full Story: Social Media Today

PUBLIC RELATIONS

How to Accurately Measure the Impact of PR on Your E-Commerce?

Monitoring your PR performance is the most critical step in measuring how effective your PR strategies are. Full Story: ABCmoney.co.uk

Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement

As fossil fuel companies’ social license to operate becomes increasingly frayed, more industries in their orbit are getting entangled in the reputational quagmire that is now part and parcel of any activity that exacerbates the climate crisis. Full Story: GreenBiz

MARKET RESEARCH

Marketing market research and agility: Your Marketing Week

There are lots of words, phrases, platforms and theories ubiquitous now that were unknown or niche when I joined Marketing Week a little more than 10 years ago. Full Story: Marketing Week

3 Ways to Win Consumer Confidence with Market Research

At the core of market research is a simple question: Do the people you talk to trust you? Full Story: Entrepreneur

WEB DEVELOPMENT

Fascinating Facts About WordPress Web Development

We can proudly say that WordPress is the most used content management system and blogging platform in the world. Full Story: TechBullion

How web development and UX can improve ROI

Before you lift a finger to improve your site’s user experience (UX), it’s important to sit down, weigh your options, and do the math. Full Story: MultiBriefs Exclusive

MARKETING AUTOMATION

The Martech Divide: A Clevertouch Marketing survey

With 72% of respondents surveyed viewing marketing talent as more essential than technology, but 53% spending more money on the tech. Full Story: Martechcube

Artificial Intelligence Will Revolutionize Energy, Earning Billions For Investors

As the world is anticipating the end of the COVID-19 pandemic, energy consumption in industry and services is likely to grow. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Whether B2B or B2C, Buyers Are Still Human

While businesses and the CRM technology that supports them have often been stratified depending on whether they cater to business-to-business (B2B) or business-to-consumer (B2C) markets. Full Story: Destination CRM

The New Need for Robots, AI and Data Analytics in Supermarkets

Ideas for innovators and entrepreneurs as grocery stores navigate through pandemic-driven change. Full Story: Entrepreneur

BRANDING AND DESIGN

The biggest trends in graphic design for 2021, as predicted by leading creatives

As we reach the end of this tumultuous 12 months, it seems (fingers crossed) like there’s some light at the end of the tunnel. So it’s time to look to the future. But what exactly does it hold for graphic designers? Full Story: Creative Boom

Blended experiences are the branding medium of the future

Consumers are embracing a world of hybrid digital and physical experiences — and brands are getting on board. Full Story: CampaignLive

VOICE STRATEGIES

Type with Alexa makes you and your assistant texting buddies

Amazon is rolling out a new feature within its smart home app. Type with Alexa allows you to send messages to your digital assistant using a keyboard and text messages, rather than using your voice. Full Story: The Ambient

A PATENT REVEALS THAT GOOGLE ASSISTANT MAY BE PREPPING MORE HUMAN-LIKE INTERACTIONS

A new patent on the United States Patent and Trademark Office website reveals that Google Assistant may soon act as an “intermediary” between you and “3P” or third-party services on your Assistant-enabled smart speakers, displays, and more. Full Story: Chrome Unboxed

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