Marketing Objectives: How to Define, Measure, and Achieve them
Marketing objectives refer to your brand’s clear cut goals. Here’s an ultimate guide on how to define, measure, and achieve them. Full Story: Edgy Labs
Navigate Your Business Through A Recession With A Solid Marketing Strategy
As small businesses tighten their purse strings to ride out the economic downturn, developing a cost-effective, comprehensive marketing strategy that focuses on building local customers is key to weathering the storm. Full Story: Forbes
9 COVID marketing strategy ideas to boost small business
COVID-19 put a sudden, and very drastic, halt on the way businesses develop their marketing strategy. Full Story: AZ Big Media
How Appy Pie Push Notifications is a Proven Marketing Tool
Push notification has turned out to be one of the most reliable marketing tools in recent years. Full Story: GISuser.com
Advisors Adapting Digital Marketing Performing Better Working From Home
Although 90% of the financial advisors surveyed said they are leveraging at least one digital marketing tactic. Full Story: Forbes
I’ve said repeatedly, over the last 15 years, that marketers are using digital all wrong when they approach it with a “reach and frequency” mentality. Full Story: Forbes
‘A different language’: Why venturing into meme-based marketing can be risky for brands
Over the last year, Bud Light has been posting memes to its social accounts and working with influencers to create them on a regular basis. Full Story: Digiday
10 Baby Boomer Marketing Strategies That Drive Leads
The type of products and services you offer should dictate which generations you market to. Full Story: Business 2 Community
SEO Marketing Strategy: Tips for Success in 2020
SEO marketing is very important for all brands that aspire to stand out among the competition. Having good SEO rankings means you are maximizing your traffic opportunities. Full Story: Newswire
The Dos and Don’ts of Successful Online Events
There isn’t much we can say for certain in 2020, but one thing we do know is that online events are here to stay. Full Story: Business 2 Community
How to Earn Customer Trust With Permission Marketing
Nobody likes being a member of a captive audience. Full Story: G2 Crowd
How has COVID-19 Shifted Digital Marketing?
As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. Full Story: Search Engine People
Ignite These Five Marketing Channels To Accelerate Your Go-To-Market Strategy
Your company’s value proposition and target audience have been established. Now it’s time to execute your go-to-market (GTM) strategy to achieve your corporate goals. Full Story: Forbes
12 Critical Considerations When Marketing To Millennials
Millennials tend to be wary of corporations and their intentions, so developing a brand strategy that appeals to members of this generation can be quite a challenging task. Full Story: Forbes
10 Powerful Video Marketing Tips For Better ROI
Putting in time, efforts, and money and not getting the desired results can be really frustrating. Full Story: Customer Think
Making Your Own Product and Marketing Videos Can be Easy with This Innovative Kit
Consumer demand for video continues to grow. Whether your business specializes in selling a specific product, many products, or could benefit from some higher quality branding. Full Story: Entrepreneur
Five Steps To Building A Modern Marketing Organization
One thing I’ve learned from my experience working in marketing is that it’s always changing. Full Story: Forbes
8 GAME-CHANGING APPROACHES FOR SOLVING A MARKETING PLATEAU
When a company starts seeing its first successes in a marketing strategy, it feels exciting. Full Story: AdAge.com
Marketing strategy for Internet Service Provider: best practices and success stories
The world of the Internet, and the world of Internet Service Provider, is undergoing major change. Doxee
The Beginner’s Guide to a Sales Funnel
If you are in online marketing or if you want to be a sales rep, you need to know what sales funnel is. What is a sales funnel? Full Story: Digital Market News
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
The tactics employed in B2B and B2C marketing aren’t as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies. Full Story: Business.com
How to Integrate Traditional and Digital Marketing: An Optimal Marketing Strategy
Common sense tells you that, in today’s society where everybody is online, digital marketing is a great way to promote your business. Full Story: Business 2 Community
How to Promote Your Business Online for Quick Conversions
As an entrepreneur, your primary goal should be to increase your user-base, expand your email list, and boost your sales for rapid growth. Full Story: Business 2 Community
How to Transform Your Skills Set Into a Product People Want
Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. Full Story: Business 2 Community
Building relationships with your audience is the best marketing strategy
With that now out of the way. Let’s understand how you can use a marketing strategy to build relationships with your audience. Full Story: Bizcommunity.com
Why Online Businesses Must Have a Digital Marketing Strategy to Succeed?
A major chunk of the world’s population today owns mobiles, tablets, and PCs with an internet connection and this is only going to increase in the future. Full Story: Inventiva
8 Steps to a Results-Driven Marketing Plan
In my last post we discussed the importance of a marketing strategy. Full Story: Printing Impressions
What Are Demographics in Marketing?
Demographics explain who makes up your audience and help you to segment your customers by individual characteristics and needs. Full Story: Business News Daily
How To Engage Your Audience With Live Video: Four Tactics
It’s no secret that live video can do wonders for your business. Since livestreaming became popular through social media, it’s been a great way for brands to connect with their viewers and build brand credibility. Full Story: Forbes
Proven Marketing Strategies Tech Entrepreneurs Can’t Succeed Without
Becoming a tech entrepreneur is pretty easy. Becoming a successful tech entrepreneur is a bit more difficult. Entrepreneurs have a creative mindset. Full Story: TechBullion
Three Ways To Boost Your Digital Marketing, Now And Post-Pandemic
The current economic climate remains uncertain, and brands are still adjusting to new realities. It’s scary stuff, to be sure. Full Story: Forbes
Seven tips to grow a business: transformation for the digital age
Whether you’ve owned a business for just a short time, or you’ve been a business owner for years, there is always a need to grow a business. Full Story: ValueWalk
How to Implement an Impressive Customer Marketing Strategy Today
Many companies spend a vast amount of their marketing budget on acquiring new customers. Full Story: G2 Crowd
Instagram reels are here. How can you use them in your retail marketing strategy?
You’ve probably noticed that Instagram has a new feature and if you haven’t, this is your PSA that Instagram has a new feature. Full Story: Hit Search
Why Consumer Behavior Has Reached 2030 Levels
Wars and pandemics change the world and shift the course of history. Full Story: Forbes
How to take your business to new digital heights
Maintaining an active online presence is no longer just “nice to have” for a business. Full Story: Business MattersBusiness Matters
Direct Sending’s Role In A Post-Pandemic Marketing World
As the pandemic has altered how and when businesses make purchasing decisions, so must B2B marketers rethink their strategies to reach buyers at the right time and place. Full Story: Forbes
Adapting and Innovating Marketing and Business Development for the New Normal
Providing legal services remains fundamentally a relationship-based business. Full Story: Law.com
Influencer Marketing in the Age of COVID-19
The pandemic has disrupted the influencer marketing industry. Full Story: eMarketer
Don’t cut your marketing budget in a recession
Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Full Story: Yield PRO magazine