By Integrated Marketing Platform   | August 26, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Building relationships with your audience is the best marketing strategy

With that now out of the way. Let’s understand how you can use a marketing strategy to build relationships with your audience. Full Story: Bizcommunity.com

Why Online Businesses Must Have a Digital Marketing Strategy to Succeed?

A major chunk of the world’s population today owns mobiles, tablets, and PCs with an internet connection and this is only going to increase in the future. Full Story: Inventiva

8 Steps to a Results-Driven Marketing Plan

In my last post we discussed the importance of a marketing strategy. Full Story: Printing Impressions

What Are Demographics in Marketing?

Demographics explain who makes up your audience and help you to segment your customers by individual characteristics and needs. Full Story: Business News Daily

How To Engage Your Audience With Live Video: Four Tactics

It’s no secret that live video can do wonders for your business. Since livestreaming became popular through social media, it’s been a great way for brands to connect with their viewers and build brand credibility. Full Story: Forbes

Proven Marketing Strategies Tech Entrepreneurs Can’t Succeed Without

Becoming a tech entrepreneur is pretty easy. Becoming a successful tech entrepreneur is a bit more difficult. Entrepreneurs have a creative mindset. Full Story: TechBullion

Three Ways To Boost Your Digital Marketing, Now And Post-Pandemic

The current economic climate remains uncertain, and brands are still adjusting to new realities. It’s scary stuff, to be sure. Full Story: Forbes

Seven tips to grow a business: transformation for the digital age

Whether you’ve owned a business for just a short time, or you’ve been a business owner for years, there is always a need to grow a business. Full Story: ValueWalk

SOCIAL MEDIA

How To Use Social Media To Make Money And Not Waste Time

Social media platforms can make a brand or break a person. The key lies in taking the best bits and opting out of the worst. Full Story: Forbes

10 Expert Social Media Tips For Your Small Business

Small businesses can leverage social media to meaningfully engage with individuals who already know and like their company. Full Story: CoFounder Magazine

How to Balance Between Personal and Professional Social Media

Basic yet helpful reminders about the benefits and risks associated with posting to social media. Full Story: Entrepreneur

3 Ways to Create Buzzworthy Social Media Images

If you don’t have a great image to include with your content, then you don’t have a useful post that will generate attention and conversions. Full Story: Entrepreneur

SEARCH ENGINE

SEO: Where to Start When You Need to Fix Everything

Optimizing a site for organic search can be overwhelming when you’re staring at a blank slate. Where do you start? Full Story: Practical Ecommerce

Top off-Page SEO with the requirement of Submission

SEO is the integrated guideline when you are doing things on the internet. Full Story: Inventiva

Local SEO Services The Key To Business Growth

Our experienced and highly professional in-house SEO team uses innovative techniques for digital marketing. Full Story: Virtual-Strategy Magazine

Why SEO And Marketing Matter More Than Ever During Covid-19

Businesses have seen how the COVID-19 outbreak has impacted traffic. Companies utilizing SEO and marketing have seen an increase in sales. Full Story: Patch.com

MOBILE MARKETING

Facebook is adding shopping to your mobile app

You can now shop for items directly within Facebook’s app through a new shopping tab that rolled out Tuesday called Facebook Shop. Full Story: Digital Trends

The state of GDPR compliance in the mobile app space

“In three iterations between 2015 and 2019, we sent subject access requests to vendors of 225 mobile apps popular in Germany. Full Story: Help Net Security

Samsung’s Find My Mobile App May Soon Work Without a Network Connection

Lost your phone and your connection? Samsung’s Find My Mobile App is promising a solution for that. Full Story: PCMag.com

Facebook updates Messenger Rooms as Zoom sits at top of the App Store

Messenger Rooms, Facebook’s social Zoom competitor, is today rolling out new features aimed at making Rooms. Full Story: TechCrunch

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage embraces hand sanitizer, mask detection tech

Many retailers are struggling to provide hand sanitizer and enforce mask-wearing. Digital signage can help address both of these concerns. Full Story: Digital Signage Today

How brands should rethink OOH

COVID-19 is “creating a wholesale reimagining of the structure and pattern of OOH campaign planning”, says Nicole Lonsdale, chief planning officer at Kinetic. Full Story: Warc

EMAIL MARKETING

What Makes the Sales Follow-Up Email Special?

Here are six reasons why you shouldn’t skip out on sending follow-up emails. Full Story: Entrepreneur

How Your Email Newsletter Can Generate New Sales

Your email newsletters can yield big results for your sales and engagement. Full Story: Business.com

E-COMMERCE

E-commerce 101: How to Grow Your E-commerce Business from Scratch

There is stiff competition in the e-commerce industry as millions of new and existing businesses strive to establish an online presence. Full Story: CEOWORLD magazine

The place of AI in the future of B2B eCommerce

In many separate arenas of the world of technology, COVID-19 has been the great accelerator. Full Story: ChannelLife Australia

PUBLIC RELATIONS

How PR Pros Can Benefit from Leveraging AI

The notion of the rise of the machines may turn some people off to artificial intelligence. Full Story: PR News – For Smart Communicators

Why your business needs a PR Strategy

If you’re thinking about communicating with your customers or promoting your business then you need a PR strategy. Full Story: Universe News Network

MARKET RESEARCH

Time to double down on Market Research

The world is going through a challenging time.  It is often at such times when the value of research and insight gets questioned. Full Story: Fourth Source

WEB DEVELOPMENT

Top 3 Web Development Trends in 2020

If you are connected to web application development or even work in a web application development company, it is necessary for you to know the most crucial web development trends in 2020. Full Story: Newswire

A better approach to implementing dark mode on your website

Dark mode seems to be here to stay. Initially, it was mainly used by developers in their code editors. Full Story: TNW

MARKETING AUTOMATION

Six Things Business Owners Should Know About AI

Artificial intelligence is changing business. Everything from marketing and advertising to finance has been transformed. It’s nothing new, either. Full Story: Forbes

Top 4 HubSpot Alternatives for Marketing Automation

If you have been doing business online or trying to get your business to expand its visibility online, then you would have often heard the terms CRM and marketing automation. Full Story: Chiang Rai Times

ANALYTICS & BUSINESS INTELLIGENCE

3 Powerful Reasons Why A Website Is Critical To Your Business Success

Gone are the days of window shopping. Today’s consumers prefer to carry out research online before they make a purchase. Full Story: London Post

Marketing data and analytics were always important, but now more than ever

Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences. Full Story: MarTech Today

BRANDING AND DESIGN

Why Every Brand Needs A Mission Statement

Developing a successful brand is not something that happens overnight. It takes countless hours of dedication and determination and does not have a shortcut to success. Full Story: Forbes

Five Ways To Get Your Brand Noticed With PPC

Competition for keywords is fierce, and getting noticed is becoming more of a challenge. Full Story: Forbes

VOICE STRATEGIES

Why Voice Tech Will Be the Post-Crisis Standard — and Not Just for Ordering Pizza

Voice was already poised to be the user interface of the future. The crisis just sped up the timeline. Full Story: Entrepreneur

5 Google Assistant features you should turn off now

Google Assistant is a capable helper, but adjusting these settings will protect your privacy and put you in control. Full Story: CNET

Contact us...

Follow us to receive daily insights!