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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – January 24th, 2020

Top 4 B2B strategies to market your business in 2020

The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters

Happy customers will drive business growth in 2020

More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum

Your 2020 Amazon Marketing Roadmap

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor

How to Build a B2B Marketing Strategy from the Ground Up

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community

Why marketing should be made to measure

CMOs are feeling the pinch after the third quarter of 2019 revealed the first cut to marketing budgets in seven years. Full Story: Prolific London

How to Find and Market Directly to Your Audience

Every marketer knows how important it is for the content in your marketing strategy to be seen by your target audience, but understanding the best methods to make that happen is not a universal skill. Full Story: Business 2 Community

The power of proper marketing for any business

While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters

How to write a digital marketing strategy for your brand

Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update

Integrated Marketing Platform | Daily Update – January 23rd, 2020

Thinking About Influencer Marketing? Here’s What To Look For

One of today’s leading marketing tactics is engaging influencers to post about your company on their social pages. Full Story: Forbes

Why Influencers Should Be Part of Your Marketing Strategy

Influencer marketing has earned an increasing slice of many corporate marketing budgets for 2020. Full Story: D Magazine

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Full Story: ClickZ

The Secrets of Word of Mouth Marketing Revealed

What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Full Story: Business 2 Community

Dos and Don’ts for Your GIF Marketing Strategy in 2020

If you’re getting started with GIF marketing, you should be aware of what you should do in order to succeed and what common pitfalls to look out for. Full Story: G2 (blog)

5 tips to elevate your event marketing strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Full Story: CIO

15 Common Marketing Mistakes Entrepreneurs Should Avoid

Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. Full Story: Forbes

The Future of Digital Marketing: Top Tips for a Successful Strategy

Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. Full Story: The Realtime Report

Integrated Marketing Platform | Daily Update – January 21st, 2020

4 questions to develop a successful digital marketing strategy

Digital marketing is all about building trust by being transparent about brand values: Full Story: Becker’s Hospital Review

Five Content Marketing Myths Holding Your Business Back

Content marketing is a key part of any business’s digital marketing strategy today. Full Story: Forbes

The power of proper marketing for any business

While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters

How to write a digital marketing strategy for your brand

Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update

Top 4 B2B strategies to market your business in 2020

The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters

Happy customers will drive business growth in 2020

More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum

Your 2020 Amazon Marketing Roadmap

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor

How to Build a B2B Marketing Strategy from the Ground Up

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – January 20th, 2020

6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Full Story: MarTech Advisor

Retail Marketing – Top 3 tips to a successful retail marketing strategy

We are living in a consumer-driven world and we are flooded with messages almost at every second with newer offers and newer products. Full Story: Martechcube

How to Boost the Success of Your Lead Generation Strategy

A solid lead generation strategy is crucial for growth, but about 53% of companies admit that lead conversion is slow for them. Full Story: Business.com

How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy

It may feel like the clock only just struck midnight on December 31, 2009. Yet here we are, standing on the brink of another decade. Full Story: The Content Standard by Skyword

Referral Marketing Strategies to Try in 2020

As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. Full Story: Business 2 Community

4 Ways to Use Big Data to Grow Your Business in 2020

Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is the act of analyzing large quantities of data to make informed business decisions. Full Story: Business 2 Community

Take A Strategic Approach To Marketing And Communications In Pre-Revenue Environments

Marketing a product is difficult. Marketing a product that is not yet on the market is much harder. Full Story: Forbes

How SMART Goals Can Boost Traffic For Small Businesses

It’s common knowledge that you have to set clear goals to grow a successful business. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – January 17th, 2020

Want To Connect Your Offline And Online Presence? Try These 10 Marketing Strategies

In the modern world, entrepreneurs typically need to maintain both an online and offline presence to generate business. Full Story: Forbes

What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Outbound marketing consists of various marketing strategies and techniques that simultaneously target a large spectrum of people. Full Story: MarTech Advisor

How to Do a Marketing Audit: A Beginner’s Guide

We know, we know. AUDIT. Who wants to do one of those? Full Story: Business 2 Community

Influencer Marketing 2020

If there is one branch of online marketing that is rapidly undergoing developments, it is influencer marketing. Full Story: Business 2 Community

3 successful trends when using brand purpose in marketing strategies

Warc’s Effective Use of Brand Purpose Report – Lessons from the 2019 Warc Awards has been released, outlining three successful trends when using brand purpose in marketing strategies. Full Story: Bizcommunity.com

Why your business’ 10-year-old digital marketing strategy will feel sluggish in 2020

It’s the beginning of the new year and a new decade, which means it is time to start thinking about taking the next step for your business… Full Story: North Bay Business Journal

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. Full Story: cbtnews

Predicting Strategies For Success (And Avoiding Failure) For The 2020 Marketer

Here are a few industry game-changers marketers can expect — and prepare for — in 2020: Full Story: Forbes

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