By Integrated Marketing Platform   | January 21, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Full Story: MarTech Advisor

Retail Marketing – Top 3 tips to a successful retail marketing strategy

We are living in a consumer-driven world and we are flooded with messages almost at every second with newer offers and newer products. Full Story: Martechcube

How to Boost the Success of Your Lead Generation Strategy

A solid lead generation strategy is crucial for growth, but about 53% of companies admit that lead conversion is slow for them. Full Story: Business.com

How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy

It may feel like the clock only just struck midnight on December 31, 2009. Yet here we are, standing on the brink of another decade. Full Story: The Content Standard by Skyword

Referral Marketing Strategies to Try in 2020

As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. Full Story: Business 2 Community

4 Ways to Use Big Data to Grow Your Business in 2020

Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is the act of analyzing large quantities of data to make informed business decisions. Full Story: Business 2 Community

Take A Strategic Approach To Marketing And Communications In Pre-Revenue Environments

Marketing a product is difficult. Marketing a product that is not yet on the market is much harder. Full Story: Forbes

How SMART Goals Can Boost Traffic For Small Businesses

It’s common knowledge that you have to set clear goals to grow a successful business. Full Story: Business 2 Community

SOCIAL MEDIA

4 Questions to Boost Your Social Media Marketing

Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Full Story: Harvard Business Review

LinkedIn is social media that means business

Think of LinkedIn as Facebook for business professionals. Users ask to “link” their accounts with each other, building their own networks of contacts. Full Story: Business Report

How to be Successful on Social Media

Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. Full Story: Business 2 Community

The social impacts of social media

Social media has opened doors for brands and young entrepreneurs. As society is becoming more technology based, companies are starting to connect with younger social media creators to form a new kind of marketing strategy in order to sell to their consumers. Full Story: The Pioneer

SEARCH ENGINE

Legal SEO: How To Attract Backlinks With Your Content

The American Bar Association estimates that there are over 1.3 million licensed attorneys in the United States. That’s a lot of competition. Full Story: Forbes

Five ways to update your blog content to boost SEO

Here are the five ways that you can update your blog content for that SEO boost: Full Story: Media Update

Three Types Of Online SEO Tools The Professionals Use

Have you ever wanted to know about your organic traffic, keyword rankings, backlinks or other analytics? Full Story: Forbes

Importance and Advantages of Using SEO to Your Business

Long story short, here are some pointers outlining the importance and advantages of using SEO to your business. Full Story: The African Exponent

MOBILE MARKETING

Five reasons why apps don’t work

On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. Full Story: Mobile Marketing Magazine

Interpreter, Google’s real-time translator, comes to mobile

After rolling out on smart speakers and displays earlier this year, Google’s interpreter real-time translation mode is finally landing on mobile. Full Story: TechCrunch

How 5G is changing mobile data traffic

A snapshot of the mobile industry shows a tremendous, rapidly growing appetite for data. Full Story: VentureBeat

Mobile Messaging More Prevalent in Western Europe than Mobile Social Networking

eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap. Full Story: eMarketer

DIGITAL SIGNAGE/ SCREEN MEDIA

How to Train Your Digital Signage Champion

Digital signage is a growing trend in many industries. More and more businesses are starting to realize the benefits and flexibility that comes along with ever-changing, easily updated displays. Full Story: rAVe

Burger King gets frosty with DOOH

When it comes to advertising, the most difficult task to reach customers at the right time with the right message. Full Story: Digital Signage Today

EMAIL MARKETING

6 Email Marketing Trends to Drive More Sales in 2020

Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. Full Story: Business 2 Community

What Advantages does Automation Present to Email Marketing?

Email marketing campaigns are set to gain significantly from the added advantage of automation. Full Story: Marketing Tech

E-COMMERCE

How Do You Define Ecommerce Success?

Owning and running an ecommerce business should be rewarding and satisfying. It should provide a sense of well-being, creativity, drive, and success. Full Story: Practical Ecommerce

7 Ingredients For A Successful eCommerce Venture

Do you have an online store for your business yet? If not then you are definitely missing out on a huge opportunity for you to make it big with your business. Full Story: Customer Think

PUBLIC RELATIONS

A PR Pro’s Publicity Tips for Event Planners

All event planners want their events to be successful. The reasons are many: to please the client, be the talk (or envy) of the town, to win new business, to win awards, to motivate staff, and so on. Full Story: Special Events

Are we paying enough attention to digital public relations?

Human behaviour continues to evolve over time. In this post-modern age, however, our collective behaviour has been evolving faster than ever. Full Story: The Daily Star

MARKET RESEARCH

B2B Video Content: Top Goals, Formats, Channels, and Challenges

B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Full Story: MarketingProfs.com

Market Survey: Automotive Hydraulics System Market Business Research, manufacturer

Innovate Insights unravels its new study titled “Automotive Hydraulics System Market 2020 – Growth, Trends, and Forecast (2020-2024)”. Effective exploratory techniques such as qualitative and quantitative analysis have been used to discover accurate data. Full Story: Weekly Spy

WEB DEVELOPMENT

Why is an important Website builder for your business?

Some programs to create free web pages need you to have previous knowledge of programming to be able to develop it. Full Story: Webmaster Toolkit

How to Promote Your Website When You Have No Time

When you’re the one doing everything for your business, it’s easy for marketing to fall by the wayside. We get it — you’re busy worrying about the day-to-day and putting out fires, but to stay in business, you need more customers. Full Story: Business 2 Community

MARKETING AUTOMATION

Untangle Your Marketing Tools: Smart Tips For Streamlined Solutions

According to a Gartner survey, nearly a third of marketing budgets are allocated to technology and 40% of CMOs say marketing analytics is a top priority. Full Story: Forbes

How Can Marketing Automation Supercharge Your Customer Loyalty?

25% of eCommerce companies excelling in customer loyalty are able to retain almost 70% of their buyers, as shown by the Online Consumer Trends 2019. Full Story: Business 2 Community

ANALYTICS & BUSINESS INTELLIGENCE

How to Successfully Implement Business Intelligence Software in Your Business

These tools are often bundled with data visualisation tools that make all the information gathered as accessible and useful as possible. Full Story: Manufacturer.com

The Ultimate Guide to the Business Intelligence tools for B2B Marketers

Business Intelligence is comprised of an array of strategies & technologies that are often harnessed by the enterprises for analysis, interpretation & visualization of data. Full Story: Promotion World

BRANDING AND DESIGN

Why no one cares about your brand

If clothing companies believe they have a captive clientele that loves them, they are wrong. Full Story: Wired.co.uk

Want your brand to be present on TikTok? Here are your options

If you work in marketing or lead a brand, you’re probably over 24. If you are over 24, there’s a good chance you’re not on TikTok. Full Story: The Drum

VOICE STRATEGIES

Voice Search: The Definitive Guide

The year of 2019 has come and gone, and we have just stepped in 2020. Full Story: TechFunnel

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. Full Story: MarTech Series

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