3 Old-School Content Marketing Use Cases That Still Drive ROI
2020 has arrived, and with it comes exciting new possibilities for achieving content marketing success. Full Story: The Content Standard by Skyword
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach… Full Story: Social Media Today
The 30 Under 30 Reshaping Marketing And Advertising 2020
Big brands soon took note, viewing it as a unique way to engage with fans by delivering products to their doors nearly instantaneously… Full Story: Forbes
Use These 4 Tools to Increase Your Marketing Knowledge
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Full Story: Business 2 Community
Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. Full Story: Talking Influence
The top 20 performance marketing strategies for 2020
The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve upon and plan for over the next 12 months. Full Story: The Drum
Why Every Sales and Marketing Team Needs a “Boundary Spanner”
Advances in data, technology, and analytics continue to bring new opportunities for improving sales and marketing effectiveness. Full Story: Harvard Business Review
4 Reasons Why You Need Videos in Your Digital Marketing Approach
Making a mark in the online marketplace is the dire need of all businesses out there. Full Story: Business 2 Community
5 Marketing Strategies to Try in 2020
Entrepreneurs should constantly push themselves to innovate and try new things. Full Story: Jewish Link of New Jersey
9 B2B Marketing Trends to Watch in 2020
As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Full Story: Business 2 Community
Avoid Distractions and Improve Your Marketing with These 10 Tips
You’re struggling with these distractions. Or you want to avoid this problem before it starts. Learn from these insights shared by members of the online small business community. Full Story: Small Business Trends
Sustainability in Marketing is the way ahead
The concept of sustainability is essentially about clean business practices. Sustainability in marketing is becoming important. Full Story: ETBrandEquity.com
3 Qualities of Excellent Writers You Need in Your Business
It’s a commonly overlooked skill. When creating a lot of content, it can be easy to rely on familiar patterns. Full Story: Business 2 Community
When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. Full Story: Business 2 Community
How to Run a Successful Holiday Marketing Campaign: 3 Tips
The holidays are fast approaching, and as such, businesses are preparing for the craze that comes with excess spending. Full Story: Business 2 Community
4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process
Marketing is living in a new age of content. We have more channels and formats to fill than ever before. Full Story: MarTech Series
What can a marketing strategy help you do in 2020?
The word “strategy” can be described as a plan of action designed to achieve a major goal or overall goal. Full Story: WV News
5 Prevalent B2B Marketing Myths to Abandon in 2020
As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Full Story: Business 2 Community
Top 10 Digital Marketing Tools for 2020
A new year calls for a killer new marketing strategy. Full Story: The Daily Campus
#BizTrends2020: Marketing strategies and the rise of the machine
Despite all the efforts made in 2019, digital transformation remains one of the highest board deliverables as we move into 2020. Full Story: Bizcommunity.com
The 6 Marketing Trends That Will Drive Innovation in 2020
Innovation never stops. But a new year—and a new decade—gives us a chance to pause, reflect and get excited about the possibilities. Full Story: Adweek
How to develop a co-branded marketing strategy
Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. Full Story: Mainebiz
What I Learned From My First Guerrilla Marketing Campaign
My experience in guerrilla marketing predates my tenure at Hawke Media. Full Story: Business 2 Community
New Year, New Marketing Strategy
As a small business owner, the marketing channels you choose to focus on can make a big difference to your annual income. Full Story: Business Cornwall Magazine
The 16 Best Marketing Strategies to Try in 2020
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. Full Story: Business 2 Community
6 Business Growth Strategies That Will Work in 2020
Growth is the number one indicator of success and it is what gives you an upper hand against your customers. Full Story: Newswire
Everything You Wanted To Know About Business Planning
The right business plan is often the difference between a company that stagnates and one that achieves great heights. Full Story: Business.com
New Year, New Marketing Strategy: What Industry Leaders Expect To See In 2020
In marketing, a new year means new opportunities to reach customers, adjust strategy and meet goals. Full Story: Forbes
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out
In our busy world, video is becoming an increasingly popular vehicle for marketing content. Full Story: Business 2 Community
Fair Exchange: Managing long- vs short-termism in marketing
You may be asking, “Is the short term taking over?” How do we protect long-term brand-building and -investment, and how do we keep young marketers engaged in their roles while building their strategic muscles? Full Story: MarkLives.com
2020 is the year marketers re-invest in their brands
Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. Full Story: Warc
2010 – 2020: The Changing Dynamics of Marketing Strategy
Mass personalization happened on e-platforms, marketing got broken into many sub verticals & branches with specialists emerging for each & yet no holistic view on budget allocation basis clear measurements despite being in an age of big data. Full Story: ETBrandEquity.com
47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy
Are you considering utilizing influencers as part of your 2020 marketing strategy? Full Story: Social Media Today
15 Top Marketing Trends That May Impact 2020
With the change of each year, new trends emerge or old ones change and evolve in the marketing industry. Full Story: Forbes
Facebook Used to Be an Essential Marketing Tool. These CEOs Are Doing Just Fine Without It
An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. Full Story: Inc.com
10 Trends That Shaped Digital Marketing in the 2010s
The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. Full Story: Forbes
2020 Marketing Predictions For Retailers And Direct-to-Consumer Brands
Last year was a rollercoaster for the retail industry—ecommerce had the biggest holiday season ever in terms of total online sales and grew 18%… Full Story: Forbes
What Is Geofencing? Everything You Need to Know About Location-Based Marketing
With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019… Full Story: Business 2 Community
5 Chinese Marketing Terms You Must Know In 2020
To understand China marketing in 2020, you must first have a solid grasp of these five terms which have become part of China marketing vernacular over the course of 2019. Full Story: Forbes
The Marketing Academy unveils its 2020 Fellows
Top marketers from brands such as John Lewis, Visa and Diageo are among 19 marketing leaders who have been chosen to take part… Full Story: Marketing Week