By Integrated Marketing Platform   | January 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The 16 Best Marketing Strategies to Try in 2020

Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. Full Story: Business 2 Community

6 Business Growth Strategies That Will Work in 2020

Growth is the number one indicator of success and it is what gives you an upper hand against your customers. Full Story: Newswire

Everything You Wanted To Know About Business Planning

The right business plan is often the difference between a company that stagnates and one that achieves great heights. Full Story: Business.com

New Year, New Marketing Strategy: What Industry Leaders Expect To See In 2020

In marketing, a new year means new opportunities to reach customers, adjust strategy and meet goals. Full Story: Forbes

If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out

In our busy world, video is becoming an increasingly popular vehicle for marketing content. Full Story: Business 2 Community

Fair Exchange: Managing long- vs short-termism in marketing

You may be asking, “Is the short term taking over?” How do we protect long-term brand-building and -investment, and how do we keep young marketers engaged in their roles while building their strategic muscles? Full Story: MarkLives.com

2020 is the year marketers re-invest in their brands

Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. Full Story: Warc

2010 – 2020: The Changing Dynamics of Marketing Strategy

Mass personalization happened on e-platforms, marketing got broken into many sub verticals & branches with specialists emerging for each & yet no holistic view on budget allocation basis clear measurements despite being in an age of big data. Full Story: ETBrandEquity.com

SOCIAL MEDIA

Is social media a good small business communication tool?

Digital channels have completely changed the way businesses operate today. Branded websites, mobile apps, social media handles: Full Story: AZ Big Media

7 Emerging Social Media Marketing Trends to Watch

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Full Story: CMSWire

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Full Story: Marketing Land

What To Consider For Generation-Based Social Media Marketing

Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could be lost on another. Full Story: Forbes

SEARCH ENGINE

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings

Are you looking for ways to improve the ranking search rankings of your website pages and posts? Full Story: Social Media Today

3 Expert Secrets to Help Double Your Pinterest Traffic in 2020

In 2020, Pinterest is growing, steadily gaining millions of users each month. Full Story: Business 2 Community

Do You Really Want a 100% Google Ads Optimization Score?

It isn’t unusual for companies to offer free online PPC analysis tools. Full Story: Search Engine Journal

How To Better Your Skills When It Comes To SEO

SEO can sometimes make you draw back in horror. Full Story: Tech Times

MOBILE MARKETING

Mobile Marketing and the Future of E-Commerce

All right. Well, take care yourself. I guess that’s what you’re best, presence old master? A tremor in the Force. Full Story: Today News Talk

5 Ways to Improve Your Enterprise Mobility Strategy

How can your enterprise improve its mobility strategy? Full Story: Solutions Review

10 Tips for Making the Most of Your Small Business Technology

The tech tools that businesses use for marketing, security, and communication can make a major impact on their success. Full Story: Small Business Trends

The Mobile Industry Decade In Review: 2015 – 2019

Ten years is a long time in technology, especially in a sector as innovative and fast paced as mobile. Full Story: TechRadar

DIGITAL SIGNAGE/ SCREEN MEDIA

How will 3D digital signage impact retailers?

Retailers are continually adopting digital signage in great numbers, and are using more advanced tools such as 3D technology to craft more immersive customer experiences. Full Story: Digital Signage Today

Mopic to intro glasses-free 3D digital signage

Mopic, a 3D V/R solutions company, plans to introduce its glasses-free 3D monitor and digital signage including its 32-inch Digital 3D Signage… Full Story: Digital Signage Today

EMAIL MARKETING

38% of US Consumers Driven to Action by Email Marketing

Even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck. Full Story: Small Business Trends

15 Best Practices For Email Marketers

Email may be the most effective channel. But there are rules regarding what to send, and when. Here are 15 email best practices that all brands should observe. Full Story: MediaPost

E-COMMERCE

22 Cross-Sell Examples for Your Ecommerce Store

Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. Full Story: Business 2 Community

5 key elements of ecommerce business success

Ecommerce business success relies heavily on website elements that impact user experience. Full Story: BestTechie

PUBLIC RELATIONS

11 Keys to Creating PR & Marketing Presentations that Win C-Suite Backing

Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate executives for PR and marketing campaigns and budgets. Full Story: Business 2 Community

PR Pros See Ethics Becoming Even More Important in 2020

This is the fourth and final article in a series of 2020 predictions. The first article emphasized personalization trends. Full Story: PR News – For Smart Communicators

MARKET RESEARCH

Neem Extract Market Segmentation, Parameters And Prospects 2019 To 2025 Market Research Report

According to the report the “Neem Extract Market Segmentation, Parameters and Prospects 2019 to 2025 Market Research Report”. Full Story: News ZMR

Global Anti-Ozone Wax Market Research Emerging Trends, Highlights, Revenue and Growth Rate

A detailed study by MRInsights.biz, titled Global Anti-Ozone Wax Market 2019 Growth, Trends and Forecast to 2024 accumulated to offer the latest insights about the Anti-Ozone Wax market. Full Story: BulletintheNews

WEB DEVELOPMENT

Easy And Successful Website Designs To Help Your Business Stand Out

There are millions of small businesses today. That’s a lot to go up against, especially if you want to stay on top of your industry. Full Story: Social Media SEO

How To Implement Progressive Web Applications And Disrupt Your Business

Today, most business owners and consumers have yet to hear the term “progressive web application” (PWA). Full Story: Forbes

MARKETING AUTOMATION

5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. Full Story: Total Retail

The Top 15 CRM News Stories of 2019

From artificial intelligence–which has basically entered every square inch of the CRM technology stack–to robotic process automation and account-based sales and marketing… Full Story: Destination CRM

ANALYTICS & BUSINESS INTELLIGENCE

5 Ways to Evaluate Business Intelligence Adoption

There’s been no shortage of advancements in business intelligence (BI) and data analytics technology over the past few years. Full Story: Explosion

MAKE BETTER DECISIONS WITH EMBEDDED ANALYTICS

If it’s connected with the Internet, or can be, at that point there is a decent possibility that data is being assembled to support the producer or designer, as well as the end-user. Full Story: Analytics Insight

BRANDING AND DESIGN

Five Steps To Brand Yourself In 2020

Personal branding helps you build authenticity, trust, credibility, and connections. Full Story: Entrepreneur

Seven Ways To Increase The Credibility Of Your Personal Brand

Contrary to popular belief, personal branding is not about chest pounding and screaming from the rooftops “look at me, look at me.” Full Story: Forbes

VOICE STRATEGIES

How does Google Voice work, and should you use it?

In the world of cloud-based phone systems, Google Voice is among the best. Full Story: Tom’s Guide

8 Voice Assistant Devices You Should Own in 2020

Here are the best devices that can be controlled by your voice. Full Story: Interesting Engineering

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