Formulating Your 2020 Data-Driven Marketing Strategy
Data management is increasingly falling within the purview of the modern CMO. Full Story: Chief Marketer
Eight Steps To A Purposeful Marketing Plan In 2020
Setting a solid marketing plan ensures your marketing strategy and tactics are totally aligned with your business objective. Full Story: B&T
4 Inexpensive Ways to Boost Revenue
Every business, even an established one, will experience a slump in sales at some point during its existence. Full Story: Business.com
Using Technology To Save Marketing Spends And Improve Bottom-Line
Domestic consumption is the driver which has propelled India among the largest and fastest-growing economies in the world. Full Story: Inc42 Media
Where does personalisation fit in your marketing strategy?
Ever since marketers started to focus on personalisation, a debate has been raging about where it fits within the marketing mix. Full Story: Inside Retail
Identifying Content Marketing Trends to Enhance Your 2020 Strategy
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content. Full Story: Search Engine Journal
A Guide to Creating a Great Influencer Marketing Strategy
Planning and managing an influencer marketing program is a big undertaking, but its potential to be a powerful part of your marketing mix can make it worth the effort. Full Story: Business 2 Community
Why your business needs a digital marketing strategy
A comprehensive digital marketing strategy should be an essential part of any business plan. Full Story: ABCmoney
How to Find and Market Directly to Your Audience
Every marketer knows how important it is for the content in your marketing strategy to be seen by your target audience, but understanding the best methods to make that happen is not a universal skill. Full Story: Business 2 Community
The power of proper marketing for any business
While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters
How to write a digital marketing strategy for your brand
Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update
Top 4 B2B strategies to market your business in 2020
The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters
Happy customers will drive business growth in 2020
More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum
Your 2020 Amazon Marketing Roadmap
Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor
How to Build a B2B Marketing Strategy from the Ground Up
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community
Why marketing should be made to measure
CMOs are feeling the pinch after the third quarter of 2019 revealed the first cut to marketing budgets in seven years. Full Story: Prolific London
How to Successfully Leverage Enhanced Content in Your 2020 Marketing Strategy
It may feel like the clock only just struck midnight on December 31, 2009. Yet here we are, standing on the brink of another decade. Full Story: The Content Standard by Skyword
Referral Marketing Strategies to Try in 2020
As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. Full Story: Business 2 Community
6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020
Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Full Story: MarTech Advisor
Retail Marketing – Top 3 tips to a successful retail marketing strategy
We are living in a consumer-driven world and we are flooded with messages almost at every second with newer offers and newer products. Full Story: Martechcube
How to Boost the Success of Your Lead Generation Strategy
A solid lead generation strategy is crucial for growth, but about 53% of companies admit that lead conversion is slow for them. Full Story: Business.com
4 Ways to Use Big Data to Grow Your Business in 2020
Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is the act of analyzing large quantities of data to make informed business decisions. Full Story: Business 2 Community
Take A Strategic Approach To Marketing And Communications In Pre-Revenue Environments
Marketing a product is difficult. Marketing a product that is not yet on the market is much harder. Full Story: Forbes
How SMART Goals Can Boost Traffic For Small Businesses
It’s common knowledge that you have to set clear goals to grow a successful business. Full Story: Business 2 Community
How to Set Your 2020 Digital Marketing Budget Priorities
Before the year ends, you should take time to prioritize your digital marketing strategy for 2020. Full Story: Business.com
The habits of highly effective marketers
True marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and the bottom line can be quite different. Full Story: Marketing Week
Looking Ahead: 11 Marketing Industry Trends To Watch
Marketing is a dynamic field. Businesses are always trying to attract customers and get them to understand their value propositions. Full Story: Forbes
3 things marketers need to focus on in 2020
Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!” Full Story: MarTech Today
What Is Driving Direct-To-Consumer Marketing Success?
Eight out of 10 consumers plan to shop direct-to-consumer (D2C or DTC) brands within the next five years, according to the “2018 Direct-to-Consumer Purchase Intent Index” by Diffusion. Full Story: Forbes
Who got 2019’s marketing predictions right – and absolutely wrong?
“Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company’s own hopes/goals with prognostications about what the market will do independent of them. Full Story: The Drum
5 Content Marketing Myths You Must Avoid in 2020
About a decade ago, blogging was becoming mainstream and transforming into a lucrative money-making opportunity. Full Story: G2 (blog)
Why marketers need to be clever with context to get their 2020 advertising strategies right
A consensus has never been reached, so advertisers have always had to keep multiple plates spinning, from behavioural data and location data to IP addresses, cookies and beyond. Full Story: Marketing Tech
Common marketing mistakes to avoid in 2020
If are looking to gain traction in your marketing strategy for 2020, be sure not to fall into the many marketing pitfalls which can waste your time and hinder your objectives. Full Story: Business Matters
4 Retail Holiday Marketing Stats You Should Know for 2020
Over 165 million consumers shopped between Thanksgiving and Cyber Monday in 2019, according to estimate, with online sales for Black Friday hitting an all-time high of $7.4 billion. Full Story: Software Advice
Here are the marketing trends to utilize in 2020
Marketing trends are always in motion. What’s popular one month becomes a thing of the past as new social media platforms emerge, technologies develop and audience preferences change. Full Story: AZ Big Media
How to Identify Revenue Growth Opportunities
Driving consistent, profitable revenue growth is one of the most persistent challenges that business and marketing leaders face. Full Story: Customer Think
How to Jump-Start Your 2020 Marketing Campaign
Marketing campaigns allow business owners to reach out to customers, encourages engagement, and boost sales. Full Story: Business.com
How to Maximize Your Startup’s Content-Marketing Budget
You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company’s success. Full Story: Entrepreneur
The key trends that will impact marketers in 2020
Agitators for change want the CMO and other established titles to be dropped to better reflect customer and company need. It is a trend set to continue into 2020… Full Story: Marketing Week
Digital Marketing Techniques To Attract New Customers
There are a number of digital marketing techniques that can be used to help attract new customers online. Full Story: Q Costa Rica News