5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the copywriting handled. Full Story: Small Business Trends
How to Use Influencer Marketing for Explosive Business Growth
Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone. Full Story: Business 2 Community
10 Charts That Will Change Your Perspective Of Marketing Technology
83% of B2B marketers are going to focus more and invest in data analytics in 2020 according to a recent survey by Dun & Bradstreet. Full Story: Forbes
116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020
Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? Full Story: Social Media Today
Performance Video is the Future of Marketing. Here’s Why.
The marketing world moves a mile a minute and it can be hard to identify what trends will dominate the landscape. Full Story: Forbes
Eight reasons why your content marketing fails
Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. Full Story: Econsultancy
4 Best Membership Marketing Strategies That Will Boost Conversions
A membership site rests on two main pillars – content and the site’s members. Once your content is up, you have to work constantly to make sure that you have new members coming in. Full Story: Business 2 Community
What You’re Doing Isn’t Marketing
Recently I was discussing a potential marketing project with the CEO of an engineering company. Full Story: Business 2 Community
The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald
For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker. McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more. Full Story: Search Engine Journal
Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy
We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the increase in content being consumed on smart TVs and mobile devices. Full Story: Forbes
What if Wellness was Part of Your Marketing Strategy?
A Gallup study found two-thirds of the U.S. workforce is disengaged in the office. The researchers defined this as being mentally and emotionally checked out, with these workers doing “the minimum required” and willing to “quickly leave their company for [even] a slightly better offer.” Full Story: Thrive Global
Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up
How to remain cash positive is one of the many struggles that haunt start-ups from a very early stage. They spend ample amount of time in segregating the budget for paying salaries, office-leasing fees and ongoing operational costs. Full Story: Entrepreneur
Why Events Should Be Part of Your Strategy
So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. Full Story: Business 2 Community
4 Ways to Improve Your Marketing Communications Strategy and Sell in 2020
You might have the best product in the world. But there’s a good chance nobody will know about it … unless you spend time, money, and effort marketing your product. Full Story: Small Business Trends
How to Get the Marketing Performance Insights Your Team Needs
Does your marketing team work in silos? Do different groups use different data sources or work toward different key performance indicators? Full Story: Destination CRM
Marketing Trends in 2020 That You Should Know
Marketing in 2020 is going to be challenging and exciting. Tomorrow’s marketing trends will be shaped by the millennial market and huge leaps in technology. Full Story: Business.com
Marketing and Sales – 3 Keys for a Great Marriage
The heat is on to get more business from your existing customers as well as new prospects. This is the same story for many throughout the industry. Full Story: Printing Impressions
13 Essential Steps And Strategies When Performing A Content Audit
Online businesses live and die on the strength of their content. Due to this, companies’ concerns always lay with which content performs the best. Full Story: Forbes
WHY YOU NEED A LINKEDIN MARKETING STRATEGY
500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. Full Story: BBN Times
Creating A Common Economic Purpose For Long-Term Growth Investment
Despite big investments in digital, data-driven, and modern marketing – many organizations struggle to make investments that drive consistent revenue, profit and share price growth. Full Story: Forbes
10 Ways to Market Your Small Business Services on a Shoestring Budget
Running a business on a modest budget sounds like a never-ending struggle, following the right practices to market your business can help you achieve the bottom line without spending a fortune. Full Story: Promotion World
How Small Businesses Can Hit a Home Run This Holiday Shopping Season
With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. Full Story: MarketingProfs.com
7 Customer-Experience-Related Predictions for 2020
The reason being is that often when I read them, it feels, to me, like we are in danger of focusing too much on the future and not enough on the present. Full Story: Forbes
13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)
Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. Full Story: Forbes
Story archetypes and their use in digital marketing strategies
Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their image and tailor their marketing to a very specific group of individuals. Full Story: The Drum
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach, and planning your next campaigns in line with the big events that are on the horizon. Full Story: Social Media Today
The 30 Under 30 Reshaping Marketing And Advertising 2020
Big brands soon took note, viewing it as a unique way to engage with fans by delivering products to their doors nearly instantaneously, bridging the gap between digital and physical experiences. And that’s what it has become. “Reinvention is breaking something down and completely revisiting what it meant originally,” Zamudio said. Full Story: Forbes
Use These 4 Tools to Increase Your Marketing Knowledge
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Learning something new about a specific topic will help provide more opportunities for your brand online. You can gain new skills that can be used today for your marketing campaigns. Full Story: Business 2 Community
Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy
2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. While many questioned whether Instagram’s hidden likes trial was the death knell for influencers, a massive 72% of brands revealed they are planning to increase their spend in the channel. Full Story: Talking Influence
The top 20 performance marketing strategies for 2020
The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve upon and plan for over the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare for a successful new year. Full Story: The Drum
Why Every Sales and Marketing Team Needs a “Boundary Spanner”
Advances in data, technology, and analytics continue to bring new opportunities for improving sales and marketing effectiveness. Digital capabilities have evolved from descriptive (reporting what happened), to diagnostic (understanding why), to predictive (projecting what will happen if), to prescriptive (recommending what to do). But the road to realizing value continues to be bumpy. Full Story: Harvard Business Review
4 Reasons Why You Need Videos in Your Digital Marketing Approach
Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is quite surprising. Full Story: Business 2 Community
3 Word-of-Mouth Marketing Ideas to Jumpstart Your Strategy
In digital marketing, where the landscape is changing at the drop of a dime, it’s important for marketers to lean on proven strategies – like word-of-mouth marketing – rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources. Full Story: Business 2 Community
The only real constant in marketing is change itself
There are many reasons for the constant shifts within the marketing industry. Some are brought in as a result of ineffective strategies, other differences in strategy could be because a younger generation is coming into the consumer market and have different tastes and views than past generations. Full Story: Media Update
How to Win Holiday Season Marketing with Relevance and Timing
There’s nothing like a classic holiday scene. Snow dusts the ground, smoke climbs from the chimney and Hershey’s Kisses “Christmas Bells” ads ring out from the TV. Consumers endure nonstop advertising, so most marketing messages amount to mere background noise. Per Kantar’s research, 89% of U.S. consumers feel indifferent at best about advertising, and even that number seems like an understatement. Full Story: Entrepreneur
How Marketing and The Internet Interact to Solve Business’ problems
The business spectrum has experienced significant change in the last decade. One major change is evident in the shift of marketing strategies required by small and large-scale businesses to deliver and meet customer’s satisfaction. Meanwhile, this shift is often attributed to the use of the internet and with the large pool of audience and potential. Full Story: Qrius
7 Content Marketing Strategies to achieve the goals in 2020
As the time is passing by, the world of advertisements and promotions is going beyond the extent of being just entertaining. In most of the cases, the aspiring content market researchers fail to conform the right kinds of strategies. According to a content preferences survey report of 2019, it has been inferred that at least 71% of the users depended entirely on blog writing during the entire purchasing process. Full Story: TechiExpert
How tech leaders can fully embrace digital marketing in 2020
Cost-effective, trackable, scalable: digital marketing is one of your best bets when it comes to growing a business. The average American spends 24 hours online every single week; that’s more than double the time they spent online twenty years ago. As internet use skyrockets, so do opportunities to reach the people who matter: your clientele. Full Story: Information Age
Account-based marketing isn’t the answer for B2B
A recent LinkedIn survey found that two-thirds of B2B marketers believe that businesses grow by increasing loyalty, not by customer acquisition, but Peter Field begs to differ and he believes account-based marketing is the problem. Full Story: Warc
Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content
You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. Full Story: MarTech Series