Why a Marketing Plan Template is a Must for all Small Businesses
If you don’t, you really should. A bi-yearly plan is important because it makes sure that you are on the right track. It helps make your business goals a reality. A great marketing plan will guide your business towards goals and growth. Full Story: EIN News
5 Martech Trends Shaping the Future of Data-Driven Marketing
What is the most important word in the phrase “data-driven marketing?” Lots of marketers might think it’s “data.” But every marketer has data; we’re practically drowning in the stuff. The problem is that not all of us are using our data to inform decision-making and improve results. No, the most important word in “data-driven marketing” is “driven.” It means we’re not just sitting on the data; not just collecting and filing it away. It means we are putting that data to work. Full Story: Business 2 Community
7 Fresh Aspects That One Should Know About Digital Marketing
From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena has witnessed some dramatic changes. Here are the seven new developments regarding digital marketing that every marketer must know. Full Story: Entrepreneur
Time To Think About Your 2020 Marketing Plan
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right foot. Full Story: Forbes
5 Reasons Your 2020 Marketing Plan Should Include More than Social Media
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy our time together. It’s just… well… there are other options out there. Oh sorry… not you, reader. We’re talking to Social Media. Full Story: Business 2 Community
The maturity rise of content marketing – our survey says…slowly
In the North American version of the research, 21% of marketers think they are very successful at content marketing, while 5% reckon to be extremely successful. It would be nice to know who that 5% is and how they do it. It seems like it’s an ideal state that’s incredibly difficult to reach for most organizations, which is probably why the majority (58%) more modestly think they are moderately successful. Full Story: Diginomica
6 Ways To Grow Your Local Business With Digital Marketing
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad capabilities nowadays, it’s easier than ever to target target customers in your local area and help them learn about your business. Full Story: Forbes
FACEBOOK CAROUSEL ADS: THE MARKETING STRATEGY TAKING RETAILERS BY STORM
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be creative and stand out from the crowd on an already highly competitive advertising platform. Full Story: Hit Search
Time To Think About Your 2020 Marketing Plan
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right foot. Full Story: Forbes
Creativity Without Data Is a Shot in the Dark
Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. Full Story: MarTech Series
After being in this industry for almost a decade now, one of the most common questions we get is, “what is referral marketing?” While most people inherently understand the concept, the strategy goes by many different aliases and it can get confusing. Full Story: Business 2 Community
Hashtag Marketing: Is It Relevant? (+Ways to Make It Work for You)
A few years ago, hashtags were used only to structure content by topic and to make posts more searchable. Today we can hear different opinions about the power of hashtags on social networks. There is a reason to believe that they no longer work, and the focus has shifted to the value of the content – this is partially true. Full Story: G2 (blog)
FACEBOOK CAROUSEL ADS: THE MARKETING STRATEGY TAKING RETAILERS BY STORM
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be creative and stand out from the crowd on an already highly competitive advertising platform. Carousel adverts work by showing several product images or videos (up to 10 in on ad), which are available for users to browse using a swipe feature on mobile and clickable left and right arrows on desktop. Full Story: Hit Search
Halloween Is Big Business For Retailers – Estimated To Gross $8.8 Billion This Year
Halloween isn’t just a holiday for kids, adults spend significantly on their own costumes, decorating their homes, dressing up pets, and purchasing candy. This year 68% of people in the U.S. plan to celebrate the holiday and according to the National Retail Federation, men will spend $96.13 on average, while women will spend approximately $76.92. Full Story: Forbes
Boost Your Holiday Marketing Strategy With Experiential Marketing
A holiday marketing strategy is incomplete if you haven’t given your customers memorable experiences. Experiential marketing is the best fit to help you drive your brand message wrapped in fun and festive holiday campaigns. Here are three tips to boost your holiday marketing strategy with experiential marketing. Full Story: MarTech Advisor
How To Craft A Killer Facebook Video Marketing Strategy
While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. Full Story: hypebot.com
Online Retail marketing strategy for an increasingly personalized customer experience
A change of perspective marks the inexorable return of the consumer to the center of business decisions. This has been a gradual process that began after the Second World War in an already mature consumer society (especially in America) and is perfected more each day in new scenarios created by the digital revolution. Full Story: Doxee
Video is a digital marketing trend that is here to stay, with online videos making up more than 82% of all consumer internet traffic by 2022. That’s 15 times higher than it was in 2017!¹ So, what is video marketing? Put simply, video marketing is a marketing strategy that integrates video into your marketing efforts to promote your brand, products or services. Full Story: Business 2 Community
How to Keep Marketing Content Secure
Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious investment of your time and resources. Full Story: Business 2 Community
Try This 4-Step Process for Content Development
Online visibility of a business is crucial to its success. To create a compelling and profitable presence, it is essential to put in place a good content strategy. But before we get into details, you should bear in mind that content strategy and content marketing strategy are two different things. We have a separate post discussing this. Full Story: Edgy Lab
How to Repurpose Your Stale Blog Posts
Consumers love high-quality content. Marketers and business owners understand this tendency and use this data to reach their target audience. In fact, a recent survey revealed that 81 percent of leaders put their content front and center when developing their marketing strategy. Full Story: Business.com
Costly digital marketing mistakes that people make
Their choices of marketing strategies determine the level of success they achieve in their business. The world is changing. Strategies that were used a while ago to market businesses won’t succeed today. You need more efforts to connect with today’s customers. Avoid mistakes that will paralyze your online business. Full Story: Business Matters
5 Content Promotion Ideas to Boost your Business
Over the years, content promotion or marketing has turned into a useful digital marketing strategy helping businesses reach and engage more quality leads. Not only does an informative and well-researched content help bringing more traffic to your site, but also build brand awareness. Full Story: Social Barrel
How to Market Your Business on a Small Budget
If no one knows about you, they can’t buy anything from you. That’s what makes marketing such a crucial part of your business endeavor. Many small businesses don’t have the financial resources to dedicate to expensive ad campaigns like some of the big players. Luckily, the internet has provided plenty of ways to market your business on a budget. Full Story: Business.com
When You Should Change The Digital Marketing Strategy
Digital marketing is constantly evolving and can be disruptive. Strategies that have worked in the past may not be effective in the present. Do you know why many companies do not outperform their competition? The simplicity of not Annon by adapting to digital media brings the world around. However, the most effective vehicle and digital-guided management strategy are to later change it in response to real-time analysis results and results. Full Story: The African Exponent
7 Effective Article Writing Strategies for Marketers
In this “content is king” age, article writing is more important than ever before. According to Statista, the global digital population is just over 4 billion. These include the 3.7 billion mobile internet users who spend an average of 8 seconds reading social media posts or other online content. Full Story: Edgy Labs
How to Create a Strategic Marketing Communications Plan
Many businesses struggle with challenges which could be overcome by having a strategic marketing communications plan in place. By undertaking a process to create a comprehensive strategy, awareness of your organization will be increased and goals achieved, benefiting your business greatly. Full Story: Press Herald
Mistakes to avoid in marketing your business
It can take more than just a good product to bring in customers. Being able to successfully market your business is essential to long-term sustainability, which is why the U.S. Small Business Administration has identified several ways that business owners fail in marketing to customers. Full Story: bake Magazine
Digital marketing workshops to help local small businesses
The fundamentals of social media and digital marketing will be covered in two workshops that will kick off a series of eight being run over the coming months. The first two workshops – Social Media Marketing 101 and Digital Marketing Essentials – will both be held on Friday 15 November in Ararat and are open to businesses who want to start or improve their digital presence. Full Story: Mirage News
How to Step Up Your Video Marketing Campaign Before 2020
It’s no secret that video marketing has been one of the most effective tools in a world, where everything has slowly turned digital. Visual representation is the preferred medium of choice by almost anyone, this explains why video marketing is currently in high demand. To support the claim, citing from the infographic, 72% of consumers watch videos to learn about a product or service. Full Story: Digital Information World
4 Effective Follow-Up Tips to Impress Sales Prospects
Sales is a multi-faceted profession that requires several key components for success. A good salesperson should be empathetic towards customers and tune into their needs, wants and feelings. You should also be friendly, optimistic, genuine, committed, driven and knowledgeable about your product or service. If you excel at all these things and still falter in making a final sale, maybe you should re-evaluate your follow-up process. Here are some tips for improving your follow-up techniques. Full Story: WWJ Newsradio 950
Can Influencer Marketing Be Automated?
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might be considered old-school to manage the processes manually – let the technology do the job and benefit from the results. Full Story: Talking Influence
Holiday marketing strategies can help your business
Do you have your holiday marketing strategy ready? If not, that’s OK. Most business owners think that holiday marketing can be strenuous and costly, but it doesn’t have to be. By taking a proactive approach to marketing for the holidays, you can help your business out by driving in new customers, which in return helps increase your sales and revenue for the year. With a little planning, you can develop a one-of-a-kind holiday marketing strategy. Full Story: Victoria Advocate
7 Ways to Execute B2B Technology Within a Content Marketing Strategy
According to recent research carried out by Content Marketing Institute, 63% of the businesses do not have a content marketing strategy and a lot more do not know about the importance of it. Approximately 64% of companies believe that learning to build a content marketing strategy is one of their educational needs. But the good news is that by the year 2020, more than half of the sales will probably come from the B2B tech. Full Story: TechFunnel
How to Promote Your B2B Company Launch Using Digital Marketing
Preparing your business up to the point of launching it requires plenty of long hours, careful planning and hard work to make your big day seem effortless and polished. A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. However, a successful company launch doesn’t happen without serious marketing strategy and execution, and plenty of time and expertise to support it. Full Story: Business 2 Community
Best content marketing tools of 2019: publish your way to success
Marketing is about communicating brand, call to action, and unique selling points to customers. Whether it’s business to business (B2B) or business to consumer (B2C), the content of your communications needs to be clear and targeted. Full Story: TechRadar
How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy – the success of shopper marketing lies in creating an integrated idea with a clear, memorable engagement mechanic that is, at its heart, linked to purchase. Full Story: Warc
6 Things You Should Know About A/B Testing
Have you considered A/B testing yet? It’s a great way to determine how your visitors behave and how you can best market to their needs and improve their user experience while boosting your conversion rate, click-through rate, or any other element of your website or your email marketing campaign that you want to develop. Full Story: Business 2 Community
DON’T FAKE THE ENGAGEMENT: THREE MARKETING STRATEGIES TO BUILD EMOTIONAL LOYALTY
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your side, according to the CMO Council. Here’s how you can make emotional loyalty work for you. Full Story: Associations Now
Three Proven Marketing Tactics For Engaging Customers (And Ensuring Business Longevity)
The year was 2008. The world had entered the worst economic downturn since the Great Depression of the 1930s. Banks collapsed. The Dow plunged 777.68 points in a single day. Millions of people were out of work. For businesses across sectors and regions, and especially business-to-business (B2B) companies, the future looked bleak. Full Story: Forbes