How To Implement Empathy In Your Marketing Strategy
Adam Grant, a management professor at the University of Pennsylvania’s Wharton School, referred to it as “perspective-taking” back in 2011, but contemporary marketers generally call it empathy. At its core, empathy is the ability to share the emotions of others — to feel what other people feel and to care about what they care about. Full Story: Forbes
International Content Marketing: How to Create a Global Strategy
Content marketing is a powerful way for both B2B and B2C businesses to establish and grow their digital presence. From blogs to infographics, and white papers to video content, there are so many formats to deliver your brand messaging to your consumers. However, once it’s time to cross the seas and expand beyond U.S. reach, your marketing tactics must be tweaked to adhere to your international market(s). Full Story: Search Engine Journal
A Guide to Digital Marketing Strategies for Soloprepreneurs
Are you off and running, chasing your dreams of becoming a solopreneur? Have you thought about incorporating digital marketing in your business? Statistics suggest that 72% of marketers believe that traditional marketing is no longer sufficient, and Digital Marketing will raise their company revenue by 30%. Full Story: Small Business Trends
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state, county or municipality level. Full Story: EContent
Digital Marketing vs. Traditional Marketing
A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line. Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers. However, most small to mid-sized businesses don’t have unlimited resources to dump into marketing. Requiring an educated decision on how to market. Full Story: Business 2 Community
Why Innovation Is the Key to Influencer Marketing
The true value of influencers can be clouded by a lack of transparency in performance and actual impact on a brand. Many agencies aren’t helping this problem, either, as many like to puff out their chests and handwave superficial metrics around their influencer network. Full Story: Tubular Insights
A Beginner’s Guide to Understanding Affiliate Marketing
Anyone who owns or operates a small- or medium-sized business knows that referrals go a long way, even in a world where “word of mouth” means “word of online reviews.” Perhaps not surprisingly, the referral system is still one of the most powerful ways to boost business — a study from Nielson showed that recommendations from friends are the most credible form of advertising, with 83 percent of people saying they trust the recommendations that their friends and family pass along. Full Story: Business 2 Community
Inside Bombas Marketing Strategy
It’s often a challenge for a marketer to weave both mission and product into the messaging. This objective tends to come alive more easily in marketing strategy than in actual execution. At Bombas, the direct-to-consumer apparel manufacturer, CMO Kate Huyett looks for ways to effectively marry the two. I recently asked her to share some of what she does to align Bombas’ brand pillars and corporate values. Full Story: Forbes
4 Growth Tactics for B2B Businesses
As a B2B marketer, I know there’s no time for the waiting game when it comes to growth. Your competitors are constantly planning and implementing new growth strategies. You have to stay on top of the trends, too. Full Story: Business.com
5 Fundamentals of Any Demand Generation Marketing Strategy
Demand generation is exactly what it sounds like: generating demand. It includes every point of contact a prospect or customer has with your brand, from before a lead enters your funnel through ongoing services that keep them returning to you as a happy customer. Full Story: Business 2 Community
Marketing Strategy with Emojis improves impact
Emojis are now a regular part of digital communication across the generations. Marketers who are particularly sensitive to the types of visual communication that prospective clients respond to should include both measuring as well as employing emojis in the two-way communication that marketing and martech is now becoming. Full Story: VizWorld.com
Making marketing more effective can be as simple as knowing your strengths
It is always my hope that in some way the news, analysis and opinion we publish serves one of two purposes: to help marketers become more effective leaders and to help them deliver more effective marketing. There’s been plenty in recent months to illustrate the former, with the publication of the Top 100 most effective marketers, and analysis of where marketers are losing influence and how to regain it, to recount just a couple of items. Full Story: Marketing Week
How to Use Text Messaging to Increase Conversions
Did you know the average American spends 3 hours and 43 minutes on their phones each day? With statistics like that, it’s hard to believe more companies aren’t utilizing text messaging as a key marketing strategy. But that might be about to change because email, text messaging’s vastly more popular sister, is beginning to become less effective. Full Story: Business 2 Community
How To Create A Marketing Plan For Social Networking
Need to Build a Marketing Plan for Social Networking? That’s not an easy task. Many of us have difficulties in understanding what it is. Let alone making one from scratch. Simply put, every action you take on social media should be part of a broader marketing strategy. This means that every post, response, like, or comment should be guided by a plan directly geared toward achieving business goals. Full Story: ChartAttack
Strategies to Increase Customer Lifetime Value
Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of companies report that investment in growing CLTV is more profitable than investment in customer acquisition. Full Story: Business 2 Community
Why LinkedIn is a Dominant B2B Marketing Strategic Approach
LinkedIn has now emerged from a mere job search site to an industry professional connection social media site where industry experts share the relevant and important content daily, create a network with each other, and establish their personal brand and online presence. It has also gained an excessive amount of interest within businesses to establish their thought leadership and authority in their respective industries and thereby recruiting the best talents to their organization. Full Story: Promotion World
Why Utilizing Data In Your Digital Marketing Strategy Is So Essential
In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams. Full Story: Forbes
Why Going Omnichannel Won’t Save Your Marketing Strategy
With today’s consumers demanding a more consistent experience across all of their devices, many companies are crafting omnichannel marketing strategies to reach their target audiences on more channels, more devices and in different scenarios. Full Story: CMSWire
What Is Diversity Marketing? (+How Marketers Can Embrace It)
For a long time, the marketing efforts of major brands had one big thing in common: they were aimed squarely at an overwhelmingly older, white, male audience. At the time, that made sense, as they represented the majority of the consumer market. Today, however, that kind of approach is not only outdated, but it can also harm a brand. Full Story: G2 (blog)
3 Reasons Your Content Marketing Is Not Working and What You Can Do About It
Have you invested time and energy into create content for your website and marketing campaigns only to see little to no results? In this video, I’ll share with the 3 main reasons your content is most likely failing. So, if you’re ready to get a great return on your content investment check out the video below. Full Story: Business 2 Community
Five Questions Local Business Owners Should Ask About Marketing
Local businesses are challenged in many ways, and reaching new consumers often tops the list. Without strategic understanding of audiences and objectives, marketing effectiveness suffers. “Marketers can miss out on valuable opportunities because they don’t understand the full picture,” said RingBoost VP of Marketing Ellen Sluder. “Strategy feeds tactics. Asking smart questions will yield a positive return and have a multiplying effect on results.” Full Story: PRNewswire
Local Intent Marketing: What Businesses Need to Know
This cycle of customer intent is essential. Seventy-six percent of people who search on their smartphones for something nearby visit a business within a day. Gone are the days when a customer only visits a business’s website. More business results are appearing in the form of digital business profiles. Full Story: Search Engine Journal
The Four-Part Formula For Marketing Success
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be the four-part formula for marketing success. It includes no hacks, trickery or sorcery. Just four, time-tested elements I’ve found you absolutely must get right to build a successful marketing operation: strategy, execution, people and creativity. Full Story: Forbes
Tech Marketing Is Losing Its Cool
The year 2015 was a heady time to do marketing for tech startups. The venture baronry that controlled the fates of founders had decided that markets, rather than engineering or personnel, made or broke new companies. If you were a strategist or a creative, swagger came with the job, along with corporate Uber and free lunches of glistening sushi. Full Story: WIRED
Top 3 Digital Marketing Strategies You Can’t Ignore for 2020
It’s no secret that the digital marketing landscape changes rapidly. In fact, with the shift to digital strategies, marketing on a whole has changed more in the last five years than it has in the last 20 years, or more, and there aren’t any signs of it slowing down any time soon. In order to successfully market your business, online marketers need to be constantly learning and staying on top of trends and strategies, so they don’t lag behind their competition and use outdated practices. Full Story: Click Liverpool
4 Ways to Spice Up B2B Marketing
When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to mean “boring.” Full Story: Entrepreneur
Learning the basics of push marketing and pull marketing
MANY people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. However, the reality is, having the best product or service does not always guarantee that consumers will go to your business because they will, more often than not, buy what comes first in their minds or go to where they believe they can get the best value for their money. Full Story: Business Mirror
4 Metrics to Track the Success of Your Inbound Marketing
Tracking inbound marketing success can be incredibly challenging. For one, inbound marketing is a broad concept and doesn’t have a singular goal. For example, your company may be more interested in simply increasing site traffic. Full Story: Business 2 Community
7 reasons why video should be in your marketing strategy
We’ve all seen a video of a puppy looking for a home that tugged on our heart strings. Now imagine instead of seeing that video you just scrolled by the words “adopt a dog.” Would it have the same affect? Full Story: Jacksonville Business Journal
How to Perform Content Audit to Boost Your Website
A content audit can be a lengthy and complicated process. Yet, it’s necessary to enhance the performance of your web pages. Content is one of the most effective ways to promote a business. In a survey, 72 percent of marketers say that content marketing increases engagement. Also, 72 percent say it has increased the number of leads. Full Story: Edgy Labs
5 Ways to Market Your Services on a Small Budget
All of the major social media platforms use hashtags: Twitter, Instagram, Pinterest, Facebook, YouTube and even LinkedIn. In case you aren’t familiar with hashtags, they’re a word or group of words after a pound sign (like #taxpro or #accountinghumor). Using the pound sign before the words turns them into a searchable link and allows people to follow a discussion topic. Full Story: Accountingweb.com
4 Digital Marketing Mistakes To Avoid And Boost Your Sales Drastically
Digital marketing is the quintessential combination of different types of marketing that is necessary for all modern businesses to be seen and heard. Social media, content, email marketing and many others all fall under this category. A comprehensive digital marketing strategy does not rely on a singular aspect but rather on a combination of hopefully all of them. When trying to combine these various methods of marketing, coercing them to work together in unison and adapting them to your business model, mistakes and oversights are bound to happen. Full Story: Promotion World
3 Ways to Market Effectively to Different Generations
It’s no secret that different generations of consumers think differently. It seems reasonable to assume, then, that you’d need separate marketing strategies to target each one. Fortunately, there are at least a few basic rules of thumb that span any generational gap, and they can help ensure your marketing efforts reach everyone. Full Story: Entrepreneur
I totally understand the hesitancy to invest in something that doesn’t have a guaranteed ROI. When I get on a sales call with someone who wants to sell me something for my own business, one of the first mental calculations I make in my head is: What’s the potential ROI of this investment? I want to know how many sales it will have to help me make to pay for itself. Full Story: Business 2 Community
4 Changes Your Business Needs To Make Today To Become Better At Solving Problems
Cultivating a strong problem-solving ability is one of the most important skills every business owner needs to develop. While it may seem a given that you need to become an expert problem-solver in order to come up with a novel solution for your customers, this skill will ultimately apply to all aspects of running a business. Full Story: Forbes
The Top 4 Customer Experience Challenges and How to Overcome Them
Rather than just satisfaction, customer experience refers to the whole ecosystem of the customer journey. From the first experience, customers have with your website, to the last time they pay you—it’s all encompassed under the large umbrella of experience. Full Story: Business 2 Community
How Your Company Can Prevent A Failed Marketing Technology Investment
For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses paid for, and the software simply sat idle. Full Story: Forbes
How Modern Marketing Will Change In the Next Few Years
SEO is moving more and more toward voice search, says Siu. Though people were actively searching through Google a few years back, now they are more and more comfortable simply asking their Amazon Alexa and Google Home to give them answer. Full Story: mySanAntonio.com
You can’t use Western digital marketing tactics for emerging markets — so adapt
For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying and assigning potential customers on either side of two broad market segments: the haves and have-nots. Full Story: TNW
Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Full Story: MarTech Series