What Is Content Marketing And Why Is It Crucial To Your Digital Strategy?
By creating meaningful and informative content, you can educate your audience, build trust and add value to your campaign. Often, marketers fail to appreciate the value of content marketing, and instead focus on one area, whether that is SEO, digital PR or PPC. However, content is crucial to all of these areas, as it supports the baseline goals of every campaign and ties together several elements of digital marketing. Full Story: MinuteHack
How to put together a relevant content strategy for Instagram
Instagram is increasingly becoming the go-to platform for many brands, as it’s a guaranteed way to lock in users’ attention. Meltwater is holding the How to Master Instagram Marketing for 2020 webinar this Friday to help marketers navigate the platform and learn how to craft a relevant marketing strategy. Full Story: The Drum
8 Ways to Resolve Conflict Between Your Sales and Marketing Teams
You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic and hopefully closes the sale. Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who is doing their job correctly. The sales team complains about poor leads and your marketing team complains about low close rates. Full Story: Business.com
How To Build A Content Strategy Quickly
Content marketing begins with strategy. Publishing content on the web with no direction is a waste of resources. Every business needs a documented content strategy to align teams with objectives and simplify the content creation process. Full Story: Forbes
How Small Businesses Can Earn Media Attention With Small Staffs And Even Smaller Budgets
Earning media attention is no easy task, especially for small and medium-sized businesses. Huge companies and corporations dominate the news cycle globally and nationally, while local media outlets have fewer resources to cover news from innovative startups, mom and pop businesses and local institutions. Full Story: Forbes
Strategic Leadership: The Strategy of Saying No
In the world of business, good strategy is as much about what you don’t do as it is about what you do, and good leadership is knowing when to say “no” just as much as knowing when to say “yes.” It’s an important component of your strategic focus and alignment—in order to give your full attention to the “yeses” you’ve outlined in your business strategy, you may need to deliberately say no to other things. Full Story: Business 2 Community
Four Creative Marketing Ideas For Small Business Success
Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of small businesses fail within five years. This is nail-bitingly stressful, but with the following marketing ideas, you can keep your small business from being a statistic. Here are four ideas to get you started. Full Story: Forbes
How social listening can boost your digital marketing power
Do you know how to incorporate social listening as part of your marketing strategy? If not, it’s time to start harnessing its power. Social listening is the practice of crawling the internet to locate all the mentions of your brand on social media platforms as well as your brand’s related keywords. This way, you can very specifically target the consumers who will buy what you’re selling quickly and easily. Full Story: MultiBriefs Exclusive
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time. There are certainly plenty of options available to marketers when developing a digital marketing strategy, but none of these options are as powerful and effective as word-of-mouth. Full Story: Business 2 Community
A Seven-Step Guide to Creating a Successful Marketing Plan
And what is a marketing plan? It’s “a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame…. The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals.” (Wikipedia) Full Story: MarketingProfs
6 Tips to Help Solve Today’s Real-Time Marketing Challenges
How can marketers tackle the challenges of real-time marketing? They need to be organized, quick and prepared for multiple outcomes, according to Brock Murray, COO of seoplus+, a digital marketing agency. “If a client doesn’t like an idea, don’t be hurt by it — have another one ready,” Murray said. Full Story: CMSWire
INTEGRATING AI IN YOUR MARKETING STRATEGY: SIX STEPS
Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses. In addition,69 percent of early adopters have seen moderate-to-significant value as a direct result of AI’s implementation. Full Story: Chief Marketer
4 Actionable Ideas for a Data-Driven Digital Marketing Strategy
You don’t want to make misguided decisions based purely on intuition or gut feel. You’ll end up doing lots of trial and error, costing you time and money, in the process. That’s going to be bad for your ROI (return on investment)! Full Story: Influencive
12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season
Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on their marketing endeavors. Full Story: Forbes
How to Improve Your Marketing with a “Take One” Box
Most business people employee a market-led approach to marketing and have sales literature, usually in the form of a brochure or coupons. Many mail them to potential customers only to have them never read and thrown out with the junk mail. To realize an excellent return from your sales literature, use a “Take One” box instead. Full Story: Business 2 Community
WHAT CONTENT MARKETERS USE TO CREATE MEDIA YOU ACTUALLY CARE ABOUT
Content’s a funny thing. Writers often chafe at the word for its almost Orwellian lack of descriptiveness. Add a hashtag, and #content doubles as an ironic acknowledgment of the online impulse toward eternal passive consumption. Infinite scrolls calls for infinite output. Full Story: Built In
3 Timely Tips for Marketing Planning And Budgeting
As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind. With so many moving parts, from budget to messaging, it’s safe to say that most marketers feel angst and dread when it comes time to plan for the next year. Full Story: MarTech Advisor
7 Tips for Growing Your Business Fast
Admit it: growing your business doesn’t happen overnight. It takes considerable effort and a massive amount of time. It means you may wear different hats in the beginning, deal with sales and marketing, understanding financing, ensuring corporate compliance, and much more. Full Story: Influencive
How to Succeed in Marketing to the Connected Consumer
Relationships between brands and consumers have changed. The way we consume products, services – and even marketing messages – is not the same as it once was. The proliferation of smartphones and tablets, along with the rise in value of the subscription economy is leading this change. Consumers are now hyper-connected in ways that never existed before. Full Story: MarTech Series
Marketing works. If you take action.
At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn’t be missed if they disappeared overnight, can brands still prosper? Full Story: Bizcommunity.com
How to fine-tune your influencer marketing strategy
If it’s simply a case of having thousands of followers, anyone could be an influencer. You could be one. I could be one. There’s no talent required to ‘buy’ followers or set up a bot on your account to follow/ unfollow. And this is where many brands have gone wrong, chasing people with hundreds of thousands of (often fake) followers, and have been burned when the campaign didn’t perform as anticipated. Full Story: CampaignLive
The New Way to Make Your Brand Marketing Strategy a Success
Today’s common marketing tactics heavily rely on user activity and can answer questions – who, what, when and how – on a certain level. However, psychographics can answer the most critical question – why. Full Story: Business.com
Next-Level Marketing Reporting: Your Top 5 Platforms
From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports. Full Story: Business 2 Community
Tips and tricks for a successful content marketing campaign
Putting out content on a regular basis and then turning it into a monthly income depends mostly on the commitment, marketing strategy, and posting as much content as you possibly can. This is why today we are going to introduce you to a few tips and tricks that will help you do this the right way and always stay ahead of your competition. Full Story: ValueWalk
The most powerful marketing strategies to use right now
There’s no doubt that marketing drives innovation, but it’s only effective when businesses use the right digital strategies that can generate leads and create better opportunities for growth. Businesses in today’s increasingly saturated market should explore beyond the familiar audience engagement channels that prove to be obsolete in terms of achieving specific goals. Full Story: Business Matters
Six Tips For Businesses To Leverage Content Marketing For B2B Sales
All too often, business to business (B2B) marketers hear “content marketing” and dismiss the practice as belonging under the purview of consumer messaging. I won’t mince words: I believe this is a mistake. Content marketing has to do with advancing a compelling and overarching brand message that leads to a strategic action item. As a business, you can’t stay afloat without seeking to drive action from your clients. Full Story: Forbes
Best Practices For Growing Your Business With SEM
Ever since Google started offering AdWords (now known as Google Ads), marketing has been forever changed. Today, it is essential to have a presence online, and paid advertising is a key part of that. However, this medium is also competitive. Full Story: Forbes
The Agency Guide to Winning With Thought Leadership Marketing
Thought leadership marketing is crucial for succeeding as an agency. Learn how to excel at it in this guide on thought leadership. As an agency, you’re essentially in the business of selling expertise. And the most impactful way to showcase your expertise is through thought leadership. Thought leadership is the cornerstone of any agency’s content and brand marketing strategy. Full Story: Business 2 Community
Your Holiday Marketing Campaign Checklist: 6 Essentials
Holiday shopping accounts for a significant share of retail sales in the United States. Americans spend billions of dollars on gifts, decorations, and food for Valentine’s Day, Christmas, Easter, and other holidays throughout the year. To cash in on holiday spending, take some time to set up a well-planned holiday marketing campaign. Full Story: Search Engine Journal
The start-up series: how to build a business plan
Many people (often those who haven’t started their own business before) will tell you that you need a really solid business plan with robust financials and all the rest. That might be true for bigger businesses or ones that required external investment, but if it’s just you and your product or service to begin with, stay clear of the 50-page business plan. Full Story: Vogue
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. Full Story: MarTech Series
How to Create a B2B Video Marketing Strategy
We can divide the sales funnel into four stages. Each stage will have different content requirements to address what’s going on in the minds of the customers currently occupying those stages. Note that not every stage is created equal. Some should be “weighted” with more content than the others. Full Story: Customer Think
Accessibility Is the Missing Link in Your Digital Marketing Strategy
If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be the single most effective way to reach more customers, create a more engaging customer experience, and inspire deeper brand loyalty. Full Story: MarTech Series
Why a customer-centric digital marketing strategy is the way to go?
Nowadays, most companies tell us that they are fully aware of treating customers with the utmost care and always put their customers first. However, too often, this is not the case. And businesses that do not put enough emphasis on customers aren’t too likely to survive, at least judging by the latest research in this field. Full Story: e27
Are You Leading or Following with Your Marketing?
People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up and conversion rates have gone down… Full Story: Business 2 Community
Does your business have a customer loyalty strategy?
Customer loyalty is an essential competitive advantage that is necessary to stand out in a competitive marketplace. However, many companies and business leaders are focused more on attracting new customers rather than working to retain the customer that they have already acquired. For example, a company will release special pricing to gain and attract a new customer, but very seldom will they offer specials to customers who have been using their products or service for some time. Full Story: Business.com
Are these 5 content marketing myths holding you back?
Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. As a result, it’s easy for old ideas to outlive their usefulness, or for marketers to overreact to changes in the landscape. And when that happens, myths and misconceptions creep in. Full Story: Marketing Land
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging or continuing trends is a vital part of staying on top of the game. Full Story: Forbes
Inbound Marketing on a Budget: 12 Tools You Should Be Using
Sticker shock! I’m sure you’ve experienced the same feeling when you see the prices of some Inbound Marketing tools. As a marketing agency that serves high-growth companies and small businesses, we are always on the lookout for effective tools to manage and measure the marketing efforts of our agency and our clients. There are thousands of inbound marketing tools on the market. How do you know which ones to choose? Full Story: Business 2 Community
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
So what is one of the best ways to invest in yourself? Knowledge. And you can’t stop with what you may have learned in school. As Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.” Full Story: Entrepreneur