Five reasons why print should be part of your marketing strategy

Print is often overlooked by marketers as being obsolete and stuck in the past. But, print is actually a huge asset to marketers and should still be incorporated in the marketing strategy. media update’s Emma Beavon shows you 5 reasons why saying ‘print is dead’ is fake news. Full Story: Media Update

4 ways customer feedback benefits marketing strategies

Designing a marketing strategy without knowing what customers think is like driving with a blindfold on. You’re going to have some kind of impact, but maybe not the type you want. Leela Srinivasan, chief marketing officer at SurveyMonkey, based in San Mateo, Calif., spoke about the importance of customer feedback during a session here at HubSpot’s 2019 Inbound conference, offering tips and tricks on using it to improve strategy in all areas of enterprise technology. Full Story: TechTarget

Accelerated B2B Sales Growth: Challenges and Strategies

Once reliant on billboards and email campaigns, B2B marketing today involves a smart, robust mix of data intelligence, tech, and the human touch to create and measure effective campaigns. Savvier and more connected, prospects now expect a speedy and highly personalized buying experience. Full Story: MarketingProfs.com

3 Ways To Improve Your Customer Retention Rate

Attracting new customers to your brand is important, but are you paying attention to the customers you already have? If not, you’ll likely see a downward slope in your customer retention rate. This is the percentage of customers your business has maintained and kept over a period of time. Full Story: Business 2 Community

To Grow Your Business, Know This One Secret to Effective Marketing

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing isn’t what most people think it is (ads), and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, consisting of just ads on TV, the radio, or newspaper. Most of us tune that stuff out. Full Story: G2 (blog)

Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department

By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that car buyers are holding onto their cars much longer. For example, as of 2015, the average vehicle had been on the road for almost 12 years—a record high! Full Story: cbtnews.com

HOW SMALL BUSINESSES CAN COMPETE WITH HUGE COMPETITORS

If you’re like most startups, your marketing budget is probably pretty limited. You’re also likely facing competition from larger and more established businesses that seem to dominate every marketing channel. Under such impossible circumstances, how can small businesses compete with big competitors? Full Story: Utah Business

Experiential Marketing: Strategies For Beginners

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has associated itself with extreme sports. And you couldn’t get more extreme than the nearly 128,000-foot jump from space back to Earth by Felix Baumgartner. Full Story: Forbes

Why a digital first marketing strategy makes sense now

Digital first is not a new phenomenon. Disrupter businesses and start-ups have long adopted this approach as a way of making their marketing communications cheaper and more agile. Just look at OnePlus in China. They launched purely using social media and an influencer marketing strategy. As a result of the now well-publicised successes of a digital first approach we are increasingly seeing the big buck spenders getting in on the act, testing how this strategy might work for them. Full Story: ITProPortal

Digital marketing strategies: top tips and hints

Creating a digital marketing strategy for your business is essential if you want your content to make any kind of an impact online. But there’s nothing friendly about the phrase ‘marketing strategy’, and the thought of conceptualising how you’re going to promote your business online for the next three months and beyond can be a daunting one. Full Story: Startups.co.uk

Here are 7 Tips for Early Entrepreneurs to Give a Push to Their Venture

Every entrepreneur’s journey is exciting and unique. It is your passion and conviction in your idea that keeps you going. The fact that being an entrepreneur allows your decisions to have real world impact and face real time consequences for your actions – whether positive or negative – is what challenged and motivated me. Full Story: Entrepreneur

Use These 10 Expert Tips to Improve Your Small Business

Small businesses should always be looking for ways to improve. You can step up your marketing strategy, your productivity or even your tech tools. If you’re looking for opportunities for improvement in your own small business, check out these suggestions from members of the online small business community. Full Story: Small Business Trends

Measuring Marketing Efficiency and Knowing When to Let Go

Marketing efficiency is all about chasing big wins that come easiest. Focusing on the tactics and channels that drive the most results with the least effort. Most companies have some sort of internal marketing department. Imperative in measuring the company’s marketing efficiency is to consider both traditional and digital marketing tactics. Full Story: BOSS Magazine

6 Simple and Practical Digital Marketing Tips, Shared by Experts

At the beginning of August, it took place the Exabytes Internet Marketing Summit 2019 (EIMS2019), which brought together 1,000 SMEs in Malaysia who received the tutelage and knowledge shared by 37 digital marketing gurus. This event was organized by Exabytes and the DotAsia Organization. Full Story: Arizona Daily Register

Five Tips on How to Use Influencer Content in Paid Media

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? Marketers who use influencer marketing as a tactic are repurposing that content in their other paid media, such as display and programmatic advertising, according to Linqia. Full Story: MarketingProfs.com

Four Types of Influencers for Your Influencer Marketing Campaigns

To better define and understand the various types of influencers, I looked beyond my own experience to offer something more credible. The academic study of influencer marketing is just beginning, but there are some nuggets of research wisdom out there to learn from. MarketingProfs.com

Why SMEs should be using SMS to boost their marketing strategy

Whilst technology has opened up an array of new marketing channels, the well-established medium of SMS is showing great ROI in terms of open rates and lead generation. More and more SMEs are switching to an omni-channel strategy to talk to their customers. Full Story: DynamicBusiness

Ready to Be an Entrepreneur? Here’s How to Make Your Second Act a Success.

From what we see on TV, online and scrolling through social media, startup founders are young, male and living in Silicon Valley. But according to various studies the average first-time entrepreneur is in their 40s. The Kauffman Foundation found that older people started more businesses than younger people in recent years, and another study by the organization found that nearly 70 percent were married and 60 percent had at least one child when they launched their first business. Full Story: Entrepreneur

How to Create a Content Marketing Strategy From Scratch

Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company’s rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences. Full Story: Business.com

Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. Full Story: Entrepreneur

To Run a Successful Business, All You Need Is Love

I first met author and motivational speaker Steve Farber at an entrepreneurial conference. By coincidence, we’d each written separate articles for different publications with the same headline: “The 7 ‘Can’t-Miss’ Conferences for Entrepreneurs.” When I asked Farber, “What’s your business?” he quipped, “Stealing headlines, apparently,” in response. We laughed and became instant friends, and I’ve followed his work ever since, including the release of his eighth and latest book, Love is Just Damn Good Business. Full Story: Entrepreneur

How stock video can boost your content marketing strategy

Content is king. But not all content is created equal. Stock video is proving to be a game-changer for engaging targets and enriching content. If you’re running an online business, we don’t need to tell you the importance of video for engaging customers and driving conversions. Full Story: Business Matters

How to build an effective marketing strategy

In the internet age, digital marketing is an essential part of any business, but it can be hard to keep up with the ever-changing landscape of social media, email marketing and online ads. Thankfully, there is a huge range of tools you can call on to help build and execute an effective digital marketing strategy. Full Story: Cloud Pro

Reinvent Customer Experience as a Marketing Strategy!

The changing dynamics of customer acquisition is coaxing business into spending more while attempts to retain existing customers find no buyer. Businesses today need to pivot from customer acquisition mindset to customer retention because retention is a proven way of acquiring referrals. A retained customer (promoter) is likely to tell 5 out of 10 people about the positive experience while a detractor is likely to tell 7 about the bad experience. Full Story: Customer Think

5 Signs That Indicate You Should be an Entrepreneur

Sometimes it can feel like you are destined for entrepreneurship. Maybe you find yourself to share many similarities to some of the best entrepreneurs of today. Or you have this vision for a business that you can’t get out of your head. Committing to an entrepreneurial lifestyle can be intimating and you may be looking for a sign that you should follow this path. Full Story: Thrive Global

Fight the Allure of Tech: How Entrepreneurs Can Avoid Waste.

Startups are the perfect customers for technology companies. They’re eager to grow, they need to keep up with their competitors and they’re open to new ways of doing things. Entrepreneurs themselves are often attracted to anything shiny and new; there’s not much convincing to be done. Full Story: Entrepreneur

3 Ways Entrepreneurs Can Use Envy to Fuel Success

As an entrepreneur in today’s dynamic and competitive environment, you’re likely needing to routinely scan and process social information in order to stand out from your competitors and remain relevant. But when you’re constantly needing to compare your opportunities and advantages with those of other entrepreneurs, it’s easy to experience painful emotions, like envy, when such comparisons are unfavorable. Full Story: Entrepreneur

6 Steps to Turn Your Side Hustle Into a Small Business

The dream of being your own boss is a driving factor for many when it comes to striking out on their own, but the idea of starting a business from scratch without a safety net (financial or skill-wise) can prove overwhelming. Full Story: Entrepreneur

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Full Story: AiThority

12 Tips For Marketing Your Business’s Culture To Both Consumers And Future Employees

Creating and showcasing a positive and welcoming company culture is imperative these days. Not only does this tactic attract new employees, but with how focused Millennials and Gen-Z consumers are on brand identity, it’s also beneficial in attracting these customers as well. Full Story: Forbes

The ‘end of digital marketing’? Google is self-serving but right

Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more precise to be more effective. A few weeks before Cannes Lions (and all of the controversy there), Google made a major statement that was surprisingly unnoticed by most of the marketing world: “the end of digital marketing is here”. Full Story: The Drum

Marketing Strategies To Increase Sales

Running a successful business online, is no easy feat, given the ton of competition always at play. The most successful enterprises are ones that have deployed proven strategies able to respond to changing marketing trends and techniques. An ideal e-commerce marketing strategy is one that can capture people’s attention, especially those looking for products online. In addition, a business should be ready to use an array of outbound strategies to get customers attention. Full Story: WPReporter

4 strategies to keep digital marketing from derailing your business

With the growing importance of and reliance on digital marketing across nearly every industry, a savvy marketing strategy can be a major boon to an organization, but even a small misstep can spell disaster. A recent article in Entrepreneur describes four tips to avoid those seemingly inconsequential mistakes that can end up having a significant negative impact on an organization. Full Story: Becker’s Hospital Review

12 Video Statistics to Guide Your 2020 Online Marketing Strategy

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The team from Raw Shorts share the stats you need to know in this infographic. The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Full Story: Social Media Today

What is Social Marketing? (With 7 Stellar Examples)

You pass a billboard—or see a social media ad— where the iconic Smokey the Bear exhorts you to prevent wildfires. You see a historic “We Can Do It” poster of Rosie the Riveter, or a modern take on this poster. What do these scenarios have in common? These are all prominent examples of social marketing, or “marketing for good.” You’ve almost definitely come across at least one of these. Full Story: Business 2 Community

The best digital marketing stats we’ve seen this week

A survey of more than 3,500 consumers across seven countries – the UK, Germany, France, Japan, Australia, Singapore and the USA – found that 58% of global consumers would purchase more international products online if they were made aware of the brands. Full Story: Econsultancy

How to become a professional digital marketer

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Full Story: Marketing Land

The Essentials of Inbound Marketing for Startups

As the founder of a startup, there’s one thing you’re sure of – you offer a unique solution to the problem your customer is facing. You’re so sure of it that you have put your heart and money on the line bringing your product to market. Now, you need to get your product in front of as many people as possible. Fortunately, inbound marketing makes it possible to do just that. Full Story: Business 2 Community

5 Habits of Successful Online Entrepreneurs

Habits are the defining quality of every person. Whether they are a result of by genetic instincts, cognitive learning or environmental conditioning, habits not only make an essential part of life, but also determine the success and failure of it. While bad habits can yield unfavorable outcomes, good ones can reward your health, reputation and fortune. Full Story: Business.com

Five Lessons After Five Years In Business

My payment technology startup recently celebrated five years in business. The company that started as just an idea in my head a few years back is now celebrating 5,000 customers and $5 billion in payments. Five years in the startup world can fly by, but getting where we are today did not feel like an overnight success. Full Story: Forbes