By Integrated Marketing Platform   | September 05, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

4 strategies to keep digital marketing from derailing your business

With the growing importance of and reliance on digital marketing across nearly every industry, a savvy marketing strategy can be a major boon to an organization, but even a small misstep can spell disaster. A recent article in Entrepreneur describes four tips to avoid those seemingly inconsequential mistakes that can end up having a significant negative impact on an organization. Full Story: Becker’s Hospital Review

12 Video Statistics to Guide Your 2020 Online Marketing Strategy

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The team from Raw Shorts share the stats you need to know in this infographic. The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Full Story: Social Media Today

What is Social Marketing? (With 7 Stellar Examples)

You pass a billboard—or see a social media ad— where the iconic Smokey the Bear exhorts you to prevent wildfires. You see a historic “We Can Do It” poster of Rosie the Riveter, or a modern take on this poster. What do these scenarios have in common? These are all prominent examples of social marketing, or “marketing for good.” You’ve almost definitely come across at least one of these. Full Story: Business 2 Community

The best digital marketing stats we’ve seen this week

A survey of more than 3,500 consumers across seven countries – the UK, Germany, France, Japan, Australia, Singapore and the USA – found that 58% of global consumers would purchase more international products online if they were made aware of the brands. Full Story: Econsultancy

How to become a professional digital marketer

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Full Story: Marketing Land

The Essentials of Inbound Marketing for Startups

As the founder of a startup, there’s one thing you’re sure of – you offer a unique solution to the problem your customer is facing. You’re so sure of it that you have put your heart and money on the line bringing your product to market. Now, you need to get your product in front of as many people as possible. Fortunately, inbound marketing makes it possible to do just that. Full Story: Business 2 Community

5 Habits of Successful Online Entrepreneurs

Habits are the defining quality of every person. Whether they are a result of by genetic instincts, cognitive learning or environmental conditioning, habits not only make an essential part of life, but also determine the success and failure of it. While bad habits can yield unfavorable outcomes, good ones can reward your health, reputation and fortune. Full Story: Business.com

Five Lessons After Five Years In Business

My payment technology startup recently celebrated five years in business. The company that started as just an idea in my head a few years back is now celebrating 5,000 customers and $5 billion in payments. Five years in the startup world can fly by, but getting where we are today did not feel like an overnight success. Full Story: Forbes

SOCIAL MEDIA

Direct Response Marketing Amplifies Social Media Results

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some type of direct response marketing tactics, those connections don’t immediately translate into sales. Full Story: Business 2 Community

Social Media Tips For Startups

As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on social. Full Story: Business 2 Community

9 Tips to Help Your Small Business Do Well on Social Media

Social media can help small businesses reach out to both existing and potential customers. When you make use of it in the right way, social media can help boost sales. Some entrepreneurs have built entire companies and customer bases on social media. If you don’t take the trouble to get it right, however, social media for small businesses can end up being a waste of time, or end up alienating people. What follows are 9 tips on how to do the best you can with your small business social media presence. Full Story: Atlanta Small Business Network

4 Tips to Write a Killer LinkedIn Post

For many marketers, LinkedIn wasn’t seen as a primary lead generation tool. However, it seems that certain influencers have been able to gain a huge amount of traction on the platform’s feeds (anyone else seen a Gary Vaynerchuk LinkedIn post recently?) Full Story: Business 2 Community

SEARCH ENGINE

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. Full Story: MarTech Series

5 reasons why online business owners should learn SEO

Whether you are entirely or partially running your business online it’s best when you take whole advantage of the opportunity. Conducting business online has numerous benefits; a key benefit being hugely saving on cost. However, most of the benefits will be more useful when you know how to use the tools provided. Creating a quality website for your business is a great step but that’s the beginning. Full Story: Business Matters

Why Is Delaying SEO a Bad Idea?

One of the most common misconceptions about search engine optimization (SEO) is that it’s something that can just be done later. This mentality shows that some entrepreneurs still haven’t clearly grasped the essence of timing when it comes to optimizing content for search engines. Full Story: EIN News

Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009?

Among these articles, each penned by knowledgeable marketers and SEOs (or at least, knowledgeable enough to get their own article ranking on the first page for that query) there will be a variety of different opinions about which ranking factors are most important in 2019 and how heavily they are weighted. Full Story: Econsultancy

MOBILE MARKETING

Retailers, meet the future of mobile marketing

Do you know what the world’s biggest business mobile messaging platform will be in two years’ time? The answer is probably not what you’re thinking, but more on that shortly… On paper, mobiles have made it easier for retailers to reach customers, but in practice it’s harder than ever to get customers’ attention. Full Story: Retail Week

How to send a Google Calendar invite to anyone using the desktop site or a mobile device

Google Calendar, Google’s real-time management and scheduling feature that’s included with every Gmail account, is a great way to make sure your colleagues never miss a meeting. If you’ve created an event with Google Calendar and want to make sure your coworkers, friends, or family attend on time (and on the right day), sending out an invite is an easy way to ensure everyone is on the same page. Full Story: Business Insider

Consent is key for in-app messaging compliance and success

Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. Full Story: Mobile Marketing Magazine

The Mobile Supply Chain: Six trends to watch

The final electronic logging device (ELD) mandate is looming. E-commerce sales are on a tear. The truck driver shortage persists. Customer preferences and expectations are changing every day. And, the notion of end-to-end supply chain visibility is still a far-off vision for some shippers. Any one of these challenges would keep a logistics manager up at night. Combined, they create unprecedented hurdles for those charged with keeping the area outside of the warehouse’s four walls running smoothly. Full Story: Modern Materials Handling

DIGITAL SIGNAGE/ SCREEN MEDIA

Burger King, Samsung deliver top digital signage lessons

This is part of a monthly series looking at the top digital signage lessons from articles and blogs on Digital Signage Today. With a tool as diverse as digital signage, we can always learn something new about how to use it for maximum effectiveness. This previous month on Digital Signage Today, we learned how to make digital signage simple and effective with Burger King and how to draw customers away from their phones by…making them charge their phones with a Samsung interactive display. We also learned that measuring ROI for digital signage becomes much easier once you have clear goals in place. Full Story: Digital Signage Today

What Does Programmatic Mean for OOH?

When positioned with the question ‘What does programmatic mean for OOH?’, my assumption is that nine out of ten marketers would think of RTB and activation (and I was one of them) – because that’s a big part of our experience in programmatic digital display to date. Of course they wouldn’t be wrong in thinking that – but as the landscape becomes increasingly complex, the real question we should be asking is: ‘Where have we seen the most value in programmatic across digital display to date?’ The answer to that would be through programmatic tech and data, because with the proliferation of data, programmatic allows us to bring true precision targeting to OOH. Full Story: ExchangeWire

EMAIL MARKETING

8 Ways to Grow Your Email List

What’s the first thing you do to start your day? You might navigate to your inbox a lot sooner than you think. A recent study found that 55% of all surveyed respondents check their email before they even get to work, and 17% check their email as soon as they wake up. If you don’t already take advantage of this potentially lucrative marketing channel, you should really start today. Full Story: Nav (blog)

Top 4 email template builders to create engrossing emails

While a regular email can do the mundane job of sending messages across, email templates can do a level up. Marketing software like the best email template builders can take your brand to the next level with their prewritten emails. Full Story: Windows Report

E-COMMERCE

Six Emerging E-commerce Entrepreneurs To Watch

Ecommerce has disrupted just about every industry.  The retail industry is the most obvious, as online retailers like Amazon continue to dominate the marketplace and have forced nearly every major brand to make their products available online. Other disruptors in the E-commerce world which have become household names are ridesharing apps like Uber and Lyft which have leveraged E-commerce to disrupt the taxi and livery industries, and AirBNB which has changed the way people around the world plan their vacation stays. Full Story: Entrepreneur

Why hybrid blockchains will dominate ecommerce

When Facebook launches its cryptocurrency Libra in 2020, it will need a public-facing blockchain network for consumers who purchase items using digital wallets and a private blockchain network for the banks backing the new digital currency. Full Story: Computerworld

PUBLIC RELATIONS

The How-To: Owning Your PR Even On A Tight Budget

A record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt’s The Start-up Ecosystem in the Arab World 2019 report, there are more than 10,000 startups from across the Arab world with total funding reaching $2.1 billion. Full Story: Entrepreneur

What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting exciting times for business and brands. This change is primarily driven by technology and the way content is consumed by audiences rushing towards digital platforms for information that interests them. With the power of mobile devices, the idea of sending out press releases is simply behind the times. Younger audiences are all about instant gratification – wanting what they want when they want it. Full Story: Bizcommunity.com

MARKET RESEARCH

How companies are taking advantage of selfie culture

Who would have thought that millennials’ polished selfies at the beach or #nofilter photos of themselves would influence how companies are marketing their products on various social media platforms? Full Story: Phys.Org

The top seven trading tips from FX analysts

This article will give you some helpful tips from a professional analyst and full-time trader’s perspective. If you are just starting out on your trading journey, or even if you are some way down the track, read below for seven top tips in FX trading. Full Story: Forexlive

WEB DEVELOPMENT

5 best practices for data visualization in web design for 2019

Well, data visualization is a coherent way to communicate quantitative content visually. Depending on its attributes, the data can be represented in various ways, such as pie charts, bar charts, line graphs, scatter plot, or map. Full Story: e27

Choosing the Best Way to Build a Website for Your Small Business

Building an effective website for your business is essential as customers expect to access useful information about your company online. Depending on resources and needs, each business goes about creating their website differently. Be sure to weigh out your options to see what would be the best way and who would be the best fit to built your small business website. Full Story: RADIO.COM

MARKETING AUTOMATION

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting MAS, with marketing agencies encompassing most business services use cases. Full Story: PRNewswire

How to Balance Marketing Automation and Personalization

Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The same survey reports that 61 percent of marketers are concerned about the lack of personalization due to automation. Full Story: Entrepreneur

ANALYTICS & BUSINESS INTELLIGENCE

Leveraging Google Data Studio to Showcase Actionable Marketing Metrics

In this age of information, the amount of data available to marketers can be daunting. Metrics are crucial to informing an effective business strategy, but it’s not easy to identify the most meaningful and insightful data, let alone convey its importance to firm leadership. Full Story:  Business 2 Community

Elevate Visibility into Your Data with Google Analytics Custom Alerts

Google Analytics is a massively powerful and informative analytic tool, but it can be overwhelming to navigate. In Canada, 9 in 10 of the most active websites have a Google Analytics tag, but far too many webmasters and marketers set it and forget it. Though it may be used sparingly to measure growth in traffic or gain more insight into audience sources or website behaviour, most users don’t navigate beyond a surface level if they interact with the tool at all. Full Story: Business 2 Community

BRANDING AND DESIGN

Brand Marketing vs. Performance Marketing: Finding the Right Balance

Brand marketing was the foundation of my career. Identifying authentic consumer insights and using that as a basis to develop inspiring creative briefs and ultimately communicate with consumers for major brands was my specialty. The opportunity to harness both brand and performance marketing became evident to me when social media went mainstream. And after my partnership with MSN to launch the first-ever branded online game, I became hooked on how exciting it was to be able to measure engagement. I went on to found a marketing technology company that used a company’s first-party data to apply customer intelligence to marketing across performance-marketing channels in real-time. Full Story: MarketingProfs.com

How To Create A Successful Visual Branding Strategy For Instagram

If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with five hundred million people logging onto the platform daily. After Facebook, it has become the largest and most engaging social platform. Across the globe, 65% of Instagram users are between the ages of 18 and 34. If you are targeting your products to the younger crowd, Instagram is the place to be. Full Story: Forbes

VOICE STRATEGIES

How SEOs can master voice search now

You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. Full Story: Search Engine Land

Alexa, do I need a voice search strategy for my business?

With voice search dominating the realm of SEO and business news, Jimmy McCann, head of digital strategy at international digital marketing agency, Search Laboratory, discusses how voice search is becoming the default search method for consumers worldwide and why it shouldn’t be overlooked as part of an SMEs business strategy. Full Story: Elite Business Magazine

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