Why You Need to Establish a Data Strategy Now
Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exciting new ways. But before you can effectively leverage this data, your organization needs to have the right data strategy in place. Full Story: Business 2 Community
Don’t Let Digital Marketing Mistakes Derail Your Business
Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water. Full Story: Entrepreneur
Marketing For Good: Tugging At The Head And The Heart
Companies today are going beyond product and profit. In this era of social responsibility, people want their money to go toward more than just a product; they want it to support a cause as well. According to a 2017 report on consumers’ views of corporate social responsibility, people are more likely to buy from purpose-driven companies that align with their values and avoid companies that don’t. Full Story: Forbes
10 Content Marketing Tips for Beginners 2019
You’re making your beginnings in content marketing in 2019? That can be a bit overwhelming. Throughout the decades, content marketers have developed many strategies. They elaborated on them, used them, and then got rid of them because they no longer work. This is a category that evolves over time, so if you’re trying to learn its history, you’ll only get confused. Full Story: BOSS Magazine
How to Use Google Analytics Tips to Improve Your Marketing Strategy
Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Full Story: MarTech Series
8 measures of a marketing strategy’s financial impact
Though marketing plays a major role in driving organizational growth, it is often difficult for marketing executives to demonstrate how their initiatives have explicitly impacted a company’s bottom line. Full Story: Becker’s Hospital Review
5 Inbound Marketing Strategy Tips for Tech Startups
For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack of resources to invest in marketing in the first place. Full Story: Business 2 Community
6 Ways to Develop Effective B2B Digital Marketing Strategies
Digital marketing is a powerful force for brand awareness and customer communication, but many B2B businesses struggle with getting the results that match the level of work they put into developing concepts, campaigns, and content. Having a proactive plan – as opposed to a reactive strategy – is important in getting the most out of your B2B digital marketing strategies. Full Story: TechFunnel
Don’t Let Your Blind Spots Doom Your Marketing Strategy
Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it’s inevitable that something will slip through. For example, Dolce & Gabbana debuted a campaign last November that was, unfortunately and unintentionally, filled with stereotypes. One advertisement from the campaign featured a Chinese model struggling to eat Italian food with chopsticks. Full Story: Business 2 Community
How To Create A Successful B2B Influencer Marketing Strategy In Five Steps
The influencer marketing industry is hot and it’s not cooling down. Despite the concerning headlines — the Fyre Festival influencer saga, an Instagram star with 2 million followers failing to sell 36 t-shirts, and an influencer crying at the thought of a 9-5 job when her Instagram account was suddenly deleted — brands are expected to spend as much as $15 billion on influencer marketing by 2022, up from $8 billion in 2019, according to Business Insider Intelligence. Full Story: Forbes
Seven tips for a data-driven content strategy
While I love mentioning this to anyone who will listen, what I also point out is that the stations have achieved 100% UB growth by letting data be their deciding factor when it comes to the content marketing decisions. Both stations have learnt that building an online brand reputation is next to impossible without data-driven content marketing. Full Story: The Media Online
5 Precautions to Shield Your Business from a Potential Recession
Entrepreneurs always need to be prepared for the worst-case scenario. One of the most frightening situations they can face in 2019 is a recession. According to recent reports, the UK economy has reported the slowest growth since 2012. The risk of a recession is rising in the United States as well, as fears of an ongoing trade war threaten to derail the economy. Full Story: Business 2 Community
Three Marketing Strategies to Raise It
There’s no doubt that, since Internet era began and social networks became popular, marketing a brand or business has never been as easy as it is today. Traditional marketing strategies are history. Nowadays, there are many ways to increase brand awareness. It is even easier to identify which strategies work properly. Full Story: Arizona Daily Register
How Technology will Alter the Future of Digital Marketing
Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. Full Story: VENTS Magazine
According to Statista, there are more than 2.2 million apps available for iOS users and more than 2.1 million on the market for Android users. A report published by App Annie found that the average smartphone owner uses an average of 30 apps each month and nine per day, with most users spending well over two hours each day on their apps. Full Story: Entrepreneur
10 digital marketing strategies for startups
Being a new start-up in the industry is not easy. Managing budgets and finances, trying to reach deadlines every day and struggling to turn your dream into reality. The digital age has made it considerably easier, now that almost everyone has access to the internet. Marketing is the core step in building a start-up successfully. Full Story: e27
Why Instagram Should Be Part of Your Digital Marketing Strategy
Believe it or not, many people have overlooked Instagram as a visual marketing tool for their brand or business. Possibly, this is because many are unaware of the advantages that this application offers when including it in digital marketing strategies. Full Story: Arizona Daily Register
Has marketing lost its bottle?
If you’ve ever watched agency folk at industry events, you may have noticed their response whenever a marketer takes the stage. The chatter stops, their pens come out and they take notes like disciples. Now, this might not strike you as curious. The customer’s always right, right? So why wouldn’t they revere your words of wisdom? Full Story: Marketing Week
Why digital marketing sets women in business apart
In South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing. Full Story: Bizcommunity.com
Marketing the Future – unlocking the human element in a digital world
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops. Full Story: Business Day
How should B2B startups think about growth? Not like B2C
Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you. Rule #1: B2B is not B2C. We are often dealing with considered purchases, multiple stakeholders, long decision cycles, and massive LTVs. These unique attributes matter when developing a growth strategy. Full Story: TechCrunch
Most Trusted B2B Brands in 2019
Your brand is just as important as your product to overall business success. The 2019 B2B Trusted Brands Report from Sagefrog lists the ones who are the most trusted. Small Business Trends contacted Mark Schmukler, CEO & Co-founder to find out the names and what small businesses need to look for in the B2B companies they work with. Full Story: Small Business Trends
Multi-level marketing schemes are scams. Here’s how to avoid them.
Like gender reveal parties and painfully public engagements, seeing multi-level marketing scams pop up on your feed has become a social media milestone. At some point, you’re sure to scroll past pink and blue balloons, watch vertical videos of couples shrieking at Disneyland, and receive the dreaded “Hey girl!” message from a high school acquaintance you haven’t spoken to in years. Full Story: Mashable
13 Marketing Strategies That Work On A Shoestring Budget
For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. Full Story: Forbes
3 Digital Marketing Strategies To Increase Your Brand’s Awareness
We are living in a digital era where more consumers are using the internet to shop, socialize and even build their brands. One of the biggest benefits to living in the digital age is that marketing your business has never been this easy. That’s because traditional marketing strategies are in the past and now you can reach more prospects than you ever could before. Full Story: CEOWORLD magazine
How to define your social media strategy – in six simple steps
Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service. Full Story: Marketing Tech
Internet Trends In 2019 That Marketers Can Act On Now
Every year, I keep an eye out for venture capitalist investor Mary Meeker’s cutting-edge insights into internet trends. I always find valuable nuggets in her report that can be directly applied to marketing strategy — sometimes in unexpected ways. Full Story: Forbes
How to Measure ROI From Content Marketing
If you’re reading this, you probably have already realized that there is value in content marketing. But now, like many other businesses joining the content marketing movement, you need to know how to tell if your content is working. We tell you to create valuable content, be consistent, and put the customer first, and you’ll see amazing results if you stick with it. But, we can’t blame you for being skeptical about the ROI of your content marketing efforts. After all, seeing is believing. Full Story: Business 2 Community
Top 10 Content Marketing Trends Impacting your 2020 Content Experience Strategy
While content itself remains relevant and increasingly central to marketing, the way content is created, distributed and indeed, consumed, is, and will continue to change dramatically over the next few years. In this article, we take a look at the top 10 content marketing trends that will have a definitive impact on your content experience strategy. Full Story: MarTech Advisor
Five Ways To Create Effective Conversion-Driven Influencer Campaigns
Following my last industry deep-dive, I wanted to take a look at conversion-driven campaigns. Conversion campaigns can bring about a great return on investment (ROI) and take your influencer marketing strategy to the next level. Full Story: Forbes
Work space can be marketing advantage for SMEs
In his view, most professional co-working facilities these days offer everything a business would need to promote what they do, from private meeting rooms and reception areas in which to host clients to technology such as high-speed fibre optics and the latest in video conferencing – all of which can make a lasting impression. Full Story: Fin24
Marketing strategy: What are CMOs’ plans for the future?
Every marketing leader approaches their role and marketing strategy from a different path. They have a personal M.O. – a ‘modus operandi’ or way of working, that’s often based on a strength across the marketing mix, developed over the course of their career. But their background likely means they have one dominant area of experience and that other areas will, by definition, be weaker. Full Story: The Drum
Why Your Digital Marketing Strategy Needs Instagram
Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Full Story: MarTech Series
Successfully Marketing Your Franchise Opportunity
What makes for strong marketing in the franchise world? There’s no singular, all-encompassing answer for what it takes to make a brand stand out, yet when assessing what franchisors at the top of the industry are doing to drive brand awareness and interest, it’s clear—a marketing strategy without multiple touch points isn’t going to cut it. Full Story: Forbes
5 Must Digital Marketing Strategies To Follow In 2019!
Are you tired of not seeing desired results from your digital marketing strategies? Do you want to increase your website traffic and metrics of your brand website? Are you looking to convert your digital marketing efforts into a high performance ROI driven strategy? Full Story: The TechNews
How to Build a B2B Influencer Marketing Strategy for 2020
With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of B2B?” Full Story: Social Media Today
5 Things to Consider for an International Digital Marketing Strategy
Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels, including email, websites, blogs, social media, and games as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide. Full Story: Business.com
Content – marketing, experience, context, oh my!
I think we need to push that definition a bit further. I don’t believe we can separate the content we create between future and current buyers; content marketing encompasses all content we create for a brand that supports the needs of our customers and prospects. And yes, for me that can include some product-marketing focused content. Full Story: Diginomica
Satisfaction Tops The List Of Most Important Marketing Metrics
They found that ‘Satisfaction’ was the most popular metric for marketing decisions. It was the most used metric in eight of the 16 countries studied, and was employed in 53 per cent of all marketing-mix decisions analysed. Full Story: B&T