10 Creative Ideas For Your Christmas Digital Marketing

Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. Full Story: Business 2 Community

Is Affiliate Marketing the Next Big Thing?

Ecommerce trends, the burgeoning creator economy, and marketing tech are invigorating affiliate promotion, boosting the effectiveness of an already powerful digital marketing channel. Full Story: Practical Ecommerce

5 Common Digital Marketing Mistakes

Marketing is an ever-changing subject for advisors. For many of them, the biggest challenge is simply keeping up. Full Story: Financial Advisor Magazine

Optimizing Your B2B Content Marketing On LinkedIn

Think about your marketing channels for a moment, and I mean every last one of them. Full Story: Forbes

Marketing Needs Another Paradigm Shift To Reach Its Next Golden Age

The other is appreciating how far we still haven’t moved past old ideas of progress — and why the industry urgently needs some self-reflection and further evolution. Full Story: Forbes

The Bento Box and How to Bite-Size Your Marketing Message

When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. Full Story: Business 2 Community

When Customers Are Your True North, Everyone Wins

Business leaders are charged with making a seemingly endless string of decisions. Full Story: Forbes

Five Tips For Achieving Communications Goals Without Exhausting The Communications Team

Public relations is not marketing. Marketing is not public relations. Full Story: Forbes

5 Digital Marketing Trends That You Need To Know

Trends very often define a new year for digital marketers across industries. Full Story: TechBullion

5 in-Demand Marketing Jobs for 2021

Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Full Story: CMSWire

Marketing in a Cookie-less World

The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. Full Story: MarTech Series

How Data Will Shape The Future Of Marketing

Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Full Story: Forbes

5 Ways to Use Empathy Marketing in B2B

Making personal connections and showing a high awareness of customers’ needs is not exclusive to B2C marketing. Full Story: MarketingProfs

10 Ingredients For A Successful Content Marketing Mix

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Full Story: Search Engine Journal

3 ways brands approach working with content creators

As the market for content creators continues to grow, brands are faced with a variety of options for what role to play alongside partners. Full Story: Marketing Dive

6 Essential Digital Marketing Trends for Small Businesses

Innovative methods to gain a competitive edge and help propel your business forward. Full Story: Entrepreneur

If You’re Not Marketing to Older People, Your Business Is Missing Out Big Time

In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Full Story: Entrepreneur

Six Tips for Generating More Leads With Your Marketing Content

Although there’s no magic bullet for increasing lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. Full Story: MarketingProfs

How to Reduce What You’re Spending on Marketing (Without Losing Results)

So how can you reduce what you spend on marketing without losing those precious results? Full Story: Entrepreneur

3 Tips For Marketing Your Regulation A+ Offering

While Regulation A+ remains relatively novel, it is quickly gaining a reputation as the sweet spot for many U.S. companies seeking investment. Full Story: Forbes

When should holiday marketing start?

The survey of nearly 1,000 U.S. adults was taken in mid-October and more than half of the respondents said they had already seen at least one Christmas … Full Story: RetailWire

3 Steps All Marketers Must Take To Be Successful In Digital Marketing

Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that. Full Story: Forbes

Eight Fresh Holiday Marketing Strategies To Set You Up For A Successful Sales Season

The holiday season is fast approaching, which means it’s time for businesses to start planning and executing their marketing strategies for the busiest time of the year. Full Story: Forbes

3 ways marketing and sales teams can generate buyer interest

Generating buyer interest relies on the combined efforts of marketing and sales. Full Story: MarTech

Five-Point Checklist For Analyzing Marketing Performance

Not sure if you’re effective in trying to reach your audience? That’s quite common. Full Story: Forbes

7 Essential Marketing Tools for a Strategy Overhaul

Businesses have always relied on well-defined marketing strategies to create awareness for their brands and reach their target audience. Full Story: TechFunnel

The Ultimate Guide to Digital Marketing

Do you want to reach more people online? Learn about the most effective types of digital marketing used today. Full Story: Search Engine Journal

How to Better Strategize Your Marketing

Tips on creating an effective roadmap for this pivotal task, and how to save time in the bargain. Full Story: Entrepreneur

Finding common ground: It’s time to align sales and marketing

A disjointed customer journey will leave companies exposed and at risk of losing the customer’s business. Full Story: ITProPortal

Three Things B2B Marketers Can Learn From B2C Marketing Strategies

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. Full Story: MarketingProfs

Smarter ways to align marketing with sales

There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to work hand in hand in order to fire up the lead gen engine. Full Story: Marketing Mag

What is Digital Marketing? | A Digital Marketing Guide

Digital marketing, a.k.a. online marketing or internet marketing, has transformed the way we shop, share content and engage with brands. Full Story: TechRadar

How Marketing Actually Works (And Why It’s Essential For Driving Change)

Over the last 20 years, I’ve been lucky enough to play in a wide variety of positions across the field of marketing. Full Story: Forbes

13 Smart Ways To Integrate Paid And Organic Content In Your Marketing

Paid advertising and organic content distribution are bound to be tactics you include when developing a digital marketing strategy for your business. Full Story: Forbes

Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future

Marketing tends to get a bad rap at many organizations. Full Story: Forbes

Referral Marketing: The Most Powerful Form of Advertising

Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or maybe Inbound Marketing? Full Story: Business 2 Community

How to Take Charge of Your Brand With a Balanced Marketing Strategy

There has always been pressure on marketers to deliver measurable ROI for their efforts, but as the world looks toward a post-pandemic future, that demand for growth is sharpening. Full Story: Adweek

How To Enable Marketing And Sales Teams To Drive Holiday Conversions

While it might seem early to consumers, the holiday shopping season is right around the corner. Full Story: Forbes

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

Companies have adapted and leaned on digital strategies to connect internally and externally since the COVID-19 pandemic began. Full Story: MarketingProfs

4 Key Elements Every Digital Marketing Strategy Needs

There are thousands of potential digital marketing strategies out there. Full Story: Forbes