11 Key Areas To Examine When Revamping A Marketing Funnel

An effective marketing funnel casts a wide net and guides the potential customers that land in it through the various stages of the buying journey. Full Story: Forbes

Strategies to Succeed in B2B Digital Marketing

Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. Full Story: Business 2 Community

Don’t Let Creators Become an Afterthought in Your Marketing Budget

Early and realistic planning will pay off for your brand. Full Story: Adweek

Reflecting Literary Lessons In Marketing: A “Show, Don’t Tell” Approach For Brands

In A Swim in a Pond in the Rain, award-winning novelist and professor George Saunders presents a master’s course in literary interpretation through analysis of seven short stories by renowned Russian authors. Full Story: Forbes

The future of luxury marketing, according to marketers

Luxury marketing has been hit hard by the Covid-19 pandemic. Full Story: The Drum

Understanding Search Intent For Better Marketing

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Full Story: Forbes

Why Local Marketing Still Matters in the Digital Age

When budgets are limited, local marketing creates better conversions and more reliable monthly earnings. Full Story: Entrepreneur

15 Ways To Create A Quality Marketing Campaign On A Tight Budget

Every company must develop a budget for marketing expenses, but for small businesses and startups, the price of launching an integrated marketing campaign can be prohibitive. Full Story: Forbes

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation is a strategy supported by marketing technology software. Full Story: CMSWire

In growth marketing, signal determines success

Unlike a weak phone signal solely causing a grainy sound, in growth marketing, it can mean the difference between a successful program or a massive cash bleed. Full Story: TechCrunch

You Are Your Target Customer (And Other Marketing Misconceptions Costing SMBs)

After a restrictive and disruptive pandemic year, a lot of small and medium-sized businesses (SMBs) are ready to grow, expand and differentiate their customer base. Full Story: Forbes

Salesforce launches marketing personalization and automation features

Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Full Story: VentureBeat

How To Get Your Influencer Marketing Strategy Right

Most brands today realize the importance of creating an emotional connection with consumers. Full Story: Entrepreneur

If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure

Once you’ve laid out and implemented your strategy, you’ll start to see major wins. Full Story: Entrepreneur

The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

Although every business has its unique set of marketing challenges, all those challenges seem to stem from one root cause: Full Story: MarketingProfs

Marketing’s Growing Gap Between Strategy and Execution

Over the last decade new and welcomed strategies have revolutionized B2B marketing and sales. Technology innovations have largely driven this evolution. Full Story: CMSWire

Five Ways To Incorporate Direct Mail Into Your Marketing Funnel

At many companies, digital marketing and direct mail might as well exist on separate planets. Full Story: Forbes

Basics of marketing to the Gen-Z digital consumer

Digital systems have revolutionised much more than businesses and technology. Full Story: Forbes

5 Stats Businesses Need to Know About Content Marketing in 2021

What matters in content marketing this year? What is going to make your content strategy effective? Full Story: Business 2 Community

What Makes a Membership Marketing Campaign Successful?

Advance planning, member research, and clear goals can make all the difference in an effort to increase membership numbers. Full Story: Associations Now

How to target your marketing messages in a post-cookie world

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience. Full Story: Medical, Marketing and Media

Keep It Simple, Stupid: Applying The KISS Principle To Reports, Marketing And Beyond

I’ve based my business off of the KISS (keep it simple, stupid) principle and require my co-workers to do the same. Full Story: Forbes

Why You Need a Content-Marketing Strategy for Your Self-Storage Business and Tips to Create One

You may think building a content-marketing strategy for your self-storage business is too overwhelming to tackle, but it doesn’t have to be. Full Story: Inside Self-Storage

5 Ways Video Enables B2B Marketing Strategy

Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. Full Story: Business 2 Community

What’s The Right Marketing Strategy For A Pandemic And Post-Pandemic World?

The pivot to contactless interactions during the pandemic created a paradigm shift in how we work, shop, travel and consume services. Full Story: Forbes

Unclear Messaging Undermines Your Marketing Success — Here’s How To Avoid It

The clarity of your messaging can either make or break a marketing campaign. Before you do anything, first ask yourself: Is my messaging clear? Full Story: Forbes

You want to know a truth about content marketing: nobody cares about your product or service

Doing a strategy in the right way will allow you to have good results. Full Story: Entrepreneur

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” Full Story: CMO Australia

Three Tips For Writing Marketing Email Subject Lines People Actually Want To Open

When was the last time you sent an email? Full Story: Forbes

Eight Holiday Marketing Trends Entrepreneurs Are Tired Of Seeing (And What To Do Instead)

As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. Full Story: Forbes

How to unlock the value of your next B2B video marketing campaign

There’s ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional connection with customers. Full Story: Marketing Mag

How To Increase Your Business’s Visibility Through Creative Marketing Campaigns

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. Full Story: International Business Times

5 Ways To Fix A ‘Broken’ Marketing Team

A friend of mine was once “allergic” to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. Full Story: Forbes

Top 12 Most Common Content Marketing Mistakes to Avoid

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that can hold back performance. Full Story: Search Engine Journal

How can an Influencer Marketing Agency Boost your Business?

Despite growing popularity, influencer marketing is still in its infancy. Full Story: The State Journal

3 reasons small businesses need marketing agencies now more than ever

I spent over 20 years working at marketing agencies, wondering what clients and prospects wanted. Now that I’m at CallRail, I know (because we asked). Full Story: The Drum

Five Marketing Mistakes That Can Sabotage Customer Engagement

What do customers want? It is the age-old question asked since the dawn of commerce. Full Story: Forbes

How to Develop a Content Marketing Strategy in 6 Steps

The Digital Era means that it’s no longer just Facebook and Instagram users who need online content to do their jobs—it’s everyone, even B2B companies. Full Story: AllBusiness.com

How Flow State Can Make Digital Marketers More Productive

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity. Full Story: Search Engine Journal

How to survive and thrive as a marketer in a startup

Marketers see startups as glamorous but are often made scapegoats for their failures. Here’s how to avoid that trap and set yourself up for success. Full Story: Marketing Week