How To Use TikTok To Create Marketing Campaigns And Attract New Audiences
With 200 million monthly active users in Europe and the U.S. as of 2020, TikTok has become a popular video-sharing content application. Full Story: Forbes
Why Marketing Should Be The Revenue Knowledge Center
In my 25-plus years of experience as a marketing professional, it has become clear that today’s businesses too often operate under a crippling falsehood — that marketing is a cost center. Full Story: Forbes
How to Effectively Integrate Video Content in Your Marketing Strategy
Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives. Full Story:CustomerThink
Affiliate Marketing Modernization Brings New Possibilities
The goals of advertisers and publishers have changed, and this category needs to keep up. Full Story: Adweek
Why You Need to Employ Education-Based Marketing
Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing criteria they should use to favor your offering Full Story: Business 2 Community
Outcomes Are In: Why Outcome-Based Marketing Is So Successful
Marketers certainly don’t lack for ways to size up their customers. Full Story: MarketingProfs
Tech-Savvy Marketing: How To Stay Ahead Of The Curve
Many companies spend millions, if not billions, of dollars on research and development, attempting to create the most sophisticated, best version of their products. Full Story: Forbes
How To Unlock The True Power Of Marketing
My first job after business school was in a prominent general management strategy consulting firm, where I focused on marketing strategy. Full Story: Forbes
Three Ways To Reinvent Marketing As An Individualized Human Experience
The marketing landscape has transformed throughout the years — from traditional newspapers and television to digital-first media strategies like email, video, social media and connected TV (CTV). Full Story: Forbes
Four Powers Of Value-Based Marketing
One of the great strategic advantages of value-based selling is that it demands focus enterprise-wide. Full Story: Forbes
So, What Is Conversational Marketing? Your Right-Hand Guide
Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats. Full Story: Business 2 Community
How to make a future proof marketing strategy through influencer loyalty
With influencer marketing exploding in recent years, it’s now tough for brands to, a) to differentiate their own influencer marketing and b) to keep things cost effective. Full Story: Real Business
How To Leverage IoT for B2B Marketing and CX in 2021
The world of marketing is a constantly shifting landscape and B2B businesses have their own unique marketing challenges. Full Story: Small Business Trends
It’s Time to Diversify Your Marketing
Good marketing always starts with a strategy. Full Story: Wealth Management
6 Reasons Why Chatbots Are the Future of Marketing
The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Full Story: Business 2 Community
The Top 5 Most Common Content Marketing Misconceptions You Need To Know
When it comes to creating a successful marketing strategy, there are a lot of content marketing misconceptions surrounding best practices and how to get the most out of your efforts. Full Story: Business 2 Community
Putting people at the heart of digital marketing
Marketing automation has been powering digital marketing for decades now, helping businesses to personalise campaigns and to aim the right messages at the right people. Full Story: Information Age
5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Finding the right balance will grow both their brand and their business. Full Story: The Financial Brand
12 Benefits of Influencer Marketing that Every Brand Should Know
As platforms become more creative, establishing whole new ecosystems and new artistic movements of their own … Full Story: Social Media Today
Organic content is far from dead
I hear all the time in agency-land that organic content is dead. Full Story: Marketing Mag
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. Full Story: Search Engine Journal
10 Ways To Adapt & Thrive In Today’s B2B Marketing World
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. Full Story: Demand Gen Report
Top 7 Content Marketing Solutions
Effective content marketing is a central piece of any successful digital marketing strategy. Full Story: Business 2 Community
A 4-Step Guide to Writing Content that Achieves Your Marketing Goals
When it comes to content, you may think you already know it all. While there are countless tutorials and how-to tips out there, I’m here to tell you that there’s always more to learn. Full Story: Inc. Magazine
10 Ways To Adapt & Thrive In Today’s B2B Marketing World
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. Full Story: Demand Gen Report
Top 5 Local Marketing Tips for 2021
Local marketing is a marketing strategy that targets potential customers within a particular radius of the physical location or locality of a business. Full Story: MarTech Cube
What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?
Almost three-quarters of the way thru 2021, it’s safe to say that this year has already been quite the wild ride. Full Story: Forbes
How content marketing empowers you to understand your audience
Content marketing offers a powerful way to address this problem and enable brands to really get under the skin of their customers… Full Story: The Drum
Five Essential Marketing Strategies To Support A Scaling Organization
Marketing finally has a seat at the strategic table. Full Story: Forbes
How Consumer Goods Marketers Can Push Back Against Uncertainty
Have you ever jerked your car’s steering wheel in reaction to an imminent threat, only to realize your overcorrection presented an even bigger risk? Full Story: Forbes
Four Tips For Creating A Solid Content Management Strategy To Grow Your Business
Many companies are investing in content marketing more than ever before because it’s a proven way to demonstrate value and build credibility with target audiences. Full Story: Forbes
Should We Be Saying Less In Digital Marketing?
A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. Full Story: Forbes
Proving the value of marketing has taken centre stage
Marketers are increasingly accountable to their boards for their spend, and to justify it they need to be able to prove its short- and long-term effects. Full Story: Marketing Week
4 Fatal Errors That Destroy Marketing Campaigns
Launching a marketing campaign is one of the most exciting experiences that an entrepreneur will ever encounter. Full Story: Business 2 Community
Don’t Let Your Business Miss Out On These Three Digital Marketing Trends
The digital landscape is ever-changing. Full Story: Forbes
A Look at the Top 4 Digital Marketing Categories
Digital marketing has become a necessity for any business attempting to survive in this day and age. Full Story: CMSWire
Direct Marketing For The Direct To Consumer Brand
For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. Full Story: Forbes
Reach More Women By Following These 5 Marketing Insights
In fact, recent research shows that only 37% of Americans believe women are accurately represented in advertising (that number is even smaller amongst women—dropping to 29%). Full Story: Forbes
8 Common Reasons Why Marketing Campaigns Fail
How many times have you worked on a campaign that didn’t work? Do you remember the reason? Full Story: Forbes
Defining The Power Of Local Marketing
Who is a successful business owner or marketer today? The one who has a lot of tools in their pocket and the one who knows exactly how and when to use them effectively. Full Story: Forbes