The 8 Most Popular Types of Digital Marketing
Traditionally, brands advertised in the mediums of the day, namely print (newspapers and magazines), television and radio. Full Story: CMSWire
How To Use Content Marketing To Support B2B Customer Retention
In the B2B marketing arena, content marketing has been recognized as a key component of the customer acquisition sales funnel. Full Story: Forbes
Sales And Marketing Synergy: It’s Time To Unleash The Power Of Now
Collaboration has always been a key element of an effective sales and marketing effort. The goal? Full Story: Forbes
Account-Based Marketing 101: Avoid These First Campaign Mistakes
Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign. Full Story: Search Engine Journal
Marketing agility needs to be a strategic response
Agility can be a tool that goes beyond marketing and empowers your entire business in uncertain times. Full Story: ClickZ
How to Boost Your Marketing with Customer Recommendations
You don’t need a huge budget to launch a successful marketing campaign. With a list of effective online marketing tactics and some time and effort, you can do what the big brands do but even if you’re on a shoestring budget. Full Story: Business 2 Community
How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic
The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Full Story: Business 2 Community
6 Benefits of Instagram Marketing for Your Business
Every business should have a social media marketing strategy – does yours? Full Story: Influencive
The 5 Best Practices For Personalized Video Marketing
What makes personalized video marketing work? As we await the expanding impact of AI, marketers are using platforms to draw on their data for increasingly targeted messages. Full Story: Forbes
Why Database Marketing Matters
Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Full Story: TechFunnel
Three Keys To Building A Data-First Marketing Team
Marketers have always had a difficult relationship with data, and it’s not surprising. They need to decipher. Full Story: Forbes
Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations
For the past twelve years, I’ve taught an MBA course at William & Mary focused on marketing operations, and I often invite industry experts to share their perspectives, experiences, and advice. Full Story: Forbes
Up-level Your Marketing Strategy For 2021
It’s time to move out of maintenance mode. Full Story: MarTech Series
How brands can align sales and marketing more effectively to drive growth
Successful marketing campaigns generate business growth and are even more effective when an organisation’s marketers work collaboratively with the sales team. Full Story: Marketing Week
It’s All About Having The Right Digital Marketing Strategy In Place
Every business owner wants their business to expand, but many are not aware of the different marketing methods that can be used for such a thing to happen. Full Story: ABOUT INSIDER
Marketing With Consumer Trust In Mind
Trust has the power to make or break a brand. Full Story: Forbes
What Marketing Really Needs And How To Get It
I used to teach political science. When someone would ask me what I did for a living, however, I told them I taught chemistry. Why? Full Story: Forbes
Custom Software For Marketing Growth: Is It Worthwhile?
Marketing is the fuel that keeps companies going and growing in the competitive landscape. Full Story: CoFounder Magazine
The Importance of Driving Multichannel Digital Marketing Today
Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. Full Story: MarTech Series
Tech marketing in the age of agility: trends, implications and the way forward
Technology has always been a powerful tool for businesses – to compete, adapt, and grow. Full Story: The Drum
B2B Marketing: Translating spends to revenues on a click
Marketing spends typically tend to focus on building brands and less on generating revenues. Full Story: Business Insider
Why sticky agile marketing teams perform better
Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. Full Story: Entrepreneur
Seven Of The Best Ways To Encourage Peer-To-Peer Marketing
Referrals from happy customers are a big key to growth for most companies, which is why so many brands offer their customers incentives to refer friends and family. Full Story: Forbes
How to Craft a Content-Marketing Strategy That Works
Search-engine optimization (SEO) must be part of your strategy, but not just any optimized content works. Here’s what you need to know. Full Story: Entrepreneur
5 companies doing growth marketing right
That do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. Full Story: TechCrunch
Three big reasons why you need to diversify your marketing strategy
Got your marketing plan in place? Great! Does it include multiple channels or focus on one or two big ones? Full Story: Dynamic Business
The Future of Successful Retail Marketing Is Retention, Not Acquisition
Bluecore’s Sherene Hilal sees opportunities for retailers and brands who can change their mind-set from “channel to outcome.” Full Story: WWD
Why And How Brands Should Use Activation Marketing To Drive Sustainable Growth
The global pandemic forced much of the world into isolation and gave many people a lot more discretionary time. Full Story: Forbes
Three Ways Sales and Marketing Can Drive More Business Together
Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It’s time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. Full Story: MarketingProfs
4 Things Self-Storage Operators Must Do in 2021 to Improve Their Digital Marketing
If your digital marketing isn’t bringing in new self-storage customers, it’s possible that you’re missing some important strategies. Full Story: Inside Self-Storage
How to Build a Successful Video Marketing Strategy and Plan
Whether you’ve mastered video marketing or are just getting started, these pointers may assist with planning, strategy, and video niche selection. Full Story: Influencive
Do’s And Don’ts Of Developing An Influencer Marketing Campaign
Although influencer marketing might seem like a modern concept, the practice of getting endorsements for your products can be traced back centuries. Full Story: Forbes
How to maintain client loyalty by utilizing effective retention marketing
You may be gaining clients, but are you retaining them? There is a science to it. Full Story: DVM 360
Why The Future Of Purpose-Driven Marketing Is At ‘The Edge’
We talk a lot about edge computing, which brings computation and data storage closer to the location where it is needed. Full Story: Forbes
Micro-influencers: Is it worth including them in your digital marketing campaign?
No matter what size your company is, incorporating these types of public figures into your campaigns can generate thousands of new customers for your brand as well as increase their engagement, it’s just a matter of making up your mind. Full Story: Entrepreneur
Measuring Content Marketing Performance in B2B
B2B content marketing helps to expand your audience, develop your brand, drive sales and raise awareness. Full Story: BBN Times
These 4 DE&I Marketing Insights Will Move Your Brand Forward
Over the last year, companies and marketers were given the opportunity to better connect with their customers and create real, meaningful change. Full Story: Forbes
The future of multicultural marketing
In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. Full Story: Ad Age
Beyond Marketing: Maximizing Business Benefits from the Shift to Online
The consequence of the pandemic has been a great shift to the online model for many businesses. Full Story: Business 2 Community