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MOBILE MARKETING

Integrated Marketing Platform | Daily Update – January 15th, 2020

4 Hacks For The Best Mobile Marketing in 2020

The right ad delivered at the right time to the right person: Full Story: PhoneWorld Magazine

4 Mobile Marketing Predictions For 2020 And Beyond

The right ad delivered to the right person at the right time: it’s a marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. Full Story: Entrepreneur

Mobile-only marketing: the millennial goldmine?

By now, every retailer should be aware of the importance of having a strong mobile experience. Full Story: Netimperative

New Android Text Messaging Update ‘Exposes Most Users To Hacking’

Mobile messaging has been in and out of the headlines all year. Full Story: Forbes

Integrated Marketing Platform | Daily Update – January 14th, 2020

Why Advertisers Should Demand a Better Mobile Video Streaming Experience

Increased mobile video viewership is leading to more ad inventory, which is great for brands. Full Story: MarTech Advisor

Why Mobile App Customer Experience Lags Behind Other Channels

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. Full Story: Total Retail

Mobile Apps Are One of Three New Challenges Impacting Cash Use:

Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes. Full Story: Payments Journal

StayTouch App: Digital Business Card On-the-Go

StayTouch is an excellent app for sharing contacts that makes it possible to transfer contact details with just one touch. Full Story: MobileAppDaily

Integrated Marketing Platform | Daily Update – January 13th, 2020

Mobile Marketing and the Future of E-Commerce

All right. Well, take care yourself. I guess that’s what you’re best, presence old master? A tremor in the Force. Full Story: Today News Talk

5 Ways to Improve Your Enterprise Mobility Strategy

How can your enterprise improve its mobility strategy? Full Story: Solutions Review

10 Tips for Making the Most of Your Small Business Technology

The tech tools that businesses use for marketing, security, and communication can make a major impact on their success. Full Story: Small Business Trends

The Mobile Industry Decade In Review: 2015 – 2019

Ten years is a long time in technology, especially in a sector as innovative and fast paced as mobile. Full Story: TechRadar

Integrated Marketing Platform | Daily Update – January 10th, 2020

The Mobile Industry Decade In Review: 2010 – 2014

What happened in the 2010s? We recap the highlights of the decade. Full Story: TechRadar

The crisis that never was: Why mobile ad-blocking fears haven’t been realized

A few years ago, alarmist headlines claimed ad blockers would kill the internet after leaching millions of dollars in publishers… Full Story: Digiday

Over two-thirds of consumers believe mobile tech delivers better shopping experience

A new State of Mobility in Retail report by SOTI Inc., a provider of mobile and Internet of Things (IoT) management solutions… Full Story: VanillaPlus

How To Define B2B Success In 2020

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. Full Story: Forbes

Integrated Marketing Platform | Daily Update – January 9th, 2020

Sprint is shutting down Virgin Mobile

Sprint is pulling the plug on its prepaid service Virgin Mobile. Starting in February, customers will be transferred to another Sprint prepaid service, Boost Mobile. Full Story: CNET

Why 5G Mobile Is Arriving With a Subplot of Espionage

The 5G wireless technology now being introduced by phone companies promises to bring a world of innovations to mobile service… Full Story: Bloomberg

Stronger Mobile Application Security Is The Key To Revenue Growth

Fraudsters, hackers and cybercriminals are targeting the mobile channel more aggressively today than ever before. Full Story: Forbes

Mobile Payment Terminals Get B2B-Ready

Square‘s mobile card reader undoubtedly made a significant impact on the mobile point-of-sale (mPOS) market, and kick-started a slew of recent innovations to broaden the ability for small to medium businesses (SMBs) to accept payments just about anywhere. Full Story: pymnts.com

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