2020 and beyond: What’s next for mobile advertising?
Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine
3 Ways Consumers Use Mobile Commerce
Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce
McDonald’s Follows eBay in Mobile-Payments Tech
Adyen NV has clinched a deal to process McDonald’s Corp.’s mobile app payments, beefing up the Dutch company’s portfolio of clients in an expanding sector. Full Story: Bloomberg
Do you trust your mobile ad performance team?
There’s more than one way to skin a cat, as they say, and there are even more ways to run a global performance campaign. Full Story: VentureBeat
Five reasons why apps don’t work
On the face of it a very controversial statement for a mobile first company, isn’t it? So, let’s first explain what we mean. Full Story: Mobile Marketing Magazine
Interpreter, Google’s real-time translator, comes to mobile
After rolling out on smart speakers and displays earlier this year, Google’s interpreter real-time translation mode is finally landing on mobile. Full Story: TechCrunch
How 5G is changing mobile data traffic
A snapshot of the mobile industry shows a tremendous, rapidly growing appetite for data. Full Story: VentureBeat
Mobile Messaging More Prevalent in Western Europe than Mobile Social Networking
eMarketer junior forecasting analyst Nazmul Islam compares our mobile messaging app usage numbers with our mobile social networking usage figures and the factors behind the increasing gap. Full Story: eMarketer
Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization
Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage… Full Story: Business 2 Community
Mobile advertising’s role in reviving the high street
Even at this traditionally shopping-focused time of the year, most headlines about retail don’t make for cheerful reading, continuing a pattern that has become all too familiar over the past few years. Full Story: MobileMarketing Magazine
Unsplash debuts digital ad platform
Stock photo database Unsplash has launched a digital advertising business to enable brands to reach its audience of 300m monthly users with branded images. Full Story: MobileMarketing Magazine
The Increasing Need for Mobile Value Added Services
Mobile Value Added Services Market report provides a detailed overview of the industry including both qualitative and quantitative information. Full Story: CSO Australia
Mobile Game Marketing Strategies to Embrace in 2020
With so many mobile games on the market and such stiff competition to get high quality players, dreams of creating an incredibly popular game that goes viral in the app stores can be crushed quite easily. That is, without the right mobile game marketing. Full Story: Gamedev
A Secret Strategy That Could Be Apple’s Fatal Self-Inflicted Blow
That was well after Qualcomm was identified as a national treasure and a critical part of the U.S. defense against Huawei’s dominance of 5G. Full Story: TechNewsWorld
How to share a YouTube channel on desktop or mobile
So if you want to share all your great YouTubecontent — or even someone else’s channel — just share your YouTube channel. Full Story: Business Insider
Windows 10 Mobile is over: Prepare for final security patches as support ends
Tuesday marks the end of Microsoft’s failed bid to get the world on Windows Mobile, Windows Phone or Windows 10 Phone. Full Story: ZDNet
UK Christmas shoppers are mobile-driven
A minority of consumers in the UK say they have bought goods or services on their mobile device directly from an ad (42%), but this rises to 64% who would purchase something directly from an ad if the product is relevant to them. Full Story: Warc
WhatsApp mobile apps updated with major new voice call feature
WhatsApp, the popular messaging app owned by Facebook, has been updated on Android and iOS with an important new feature: call waiting. Full Story: SlashGear
If you carry around a smartphone — and there’s a pretty good chance you do — you already tote around a cellular hotspot in your pocket. Full Story: Tom’s Guide
Mobile trends to look forward to in 2020
Another year, another line up of smartphone trends to look forward to. This year brought us mechanized selfie cameras, in-display fingerprint scanners, variations of the notch and triple cameras. Full Story: SlashGear