Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That’s 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet. Full Story: Forbes
Uber Money: How Big Tech is reinventing mobile payments
Ride hailing app Uber has taken a deep dive into financial services. On Monday, it launched a new digital payments service, Uber Money, aimed—initially at least—at its four million drivers. The move places Uber alongside other companies racing to capture the mobile payments market, including Facebook, Telegram and Kik. Full Story: Decrypt
T-Mobile Is More Confident Than Ever About Sprint Merger
T-Mobile (NASDAQ:TMUS) reported third-quarter earnings results earlier this week, and of course the looming merger with Sprint (NYSE:S) was on everyone’s minds. Merger-related costs continue to add up: $159 million in the third quarter with another $125 million to $150 million expected in the fourth quarter. Full Story: Motley Fool
Samsung Q3 profits drop, but mobile division excels
Samsung is the latest company to issue its Q3 financial report and the results show a 56% decrease in year over year operating profits. During the July-September period, the company racked in just KRW 7.78 trillion ($6.58 billion) in profits down from KRW 17.57 trillion ($15.04 billion) last year. The sizeable drop is caused due to the slumping semiconductor market and weak demand for memory chips. Full Story: GSMArena.com
With Yellow Velo, it set out to gain a better, enriched, and actionable view of customers’ behaviour through taxonomy data insights; create interactions and mobile-first experiences which enabled the cinema to learn more about customers; and develop communications and mobile-first experiences that were data- and context-driven to increase engagement. Full Story: Mobile Marketing Magazine
Digital marketers failing to measure the effect of their campaigns on brand metrics
Less than 25 percent of digital campaigns are being measured using brand uplift studies, and the majority of brand effectiveness measurement is conducted by media owners to justify spend, as opposed to independent research for brand-led strategic planning. Full Story: Mobile Marketing Magazine
Yext launches Yext Answers to help brands take control of the search process
Yext, which helps businesses return the correct data when people search for information on their physical locations, has launched Yext Answers. The company says it turns any brand’s website into a powerful search engine capable of answering consumers’ questions directly with brand-verified answers. Full Story: Mobile Marketing Magazine
WhatsApp blames — and sues — mobile spyware maker NSO Group over its zero-day calling exploit
WhatsApp has filed a suit in federal court accusing Israeli mobile surveillance maker NSO Group of creating an exploit that was used hundreds of times to hack into target’s phone. The lawsuit, filed in a California federal court, said the mobile surveillance outfit “developed their malware in order to access messages and other communications after they were decrypted” on target devices. Full Story: TechCrunch
5 Ways to Boost Your Mobile Marketing Strategies
Those same marketers, though, are building their mobile websites without accurate knowledge of their customers’ mobile preferences. If there were ever a time to start doubling-down on mobile marketing efforts — and getting better at it — it’s now. And Gartner’s not the only one who’s saying so. Full Story: CMSWire
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
Worldwide, 560 billion text messages are sent each month. The average person sends and receives five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate. And on average, Americans spend 26 minutes per day texting compared to 21 minutes per day calling. Full Story: Destination CRM
Mobile snags 70% of all paid search impressions in Q3, study finds
More than half (54%) of search ad spending went to mobile platforms in Q3, up from 50% in the prior quarter. Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending, according to a study that marketing technology firm Kenshoo shared with Mobile Marketer. Full Story: Mobile Marketer
7 new trends for better email and mobile marketing
Are you delivering the email and mobile experiences your customers expect? Are you measuring your performance the right way? Do you know how to compare your company’s campaign performance to competitors — or take learnings from industries and apply them to your own? Full Story: Marketing Land
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions in, thus creating newer Mobile Marketing channels. As opposed to the newer channels that still have to establish themselves, SMS Marketing has proven to be one of the most effective ways to promote a product. Full Story: AiThority
3 key benefits of mobile banking in 2019
It’s something many of us are already doing. We login to our mobile banking app to deposit a check, pay back a friend and check our account balance. The allure, of course, is its convenient real estate: Our smartphones are usually near us at all times and a mobile banking app can help us quickly take care of a wide range of troublesome to-dos whenever we wish. Full Story: Bankrate.com
Windows 10X Leaks Show A Mobile OS World I Want No Part Of
Maybe I’m just getting older and more cynical, releasing my fully-evolved inner Luddite. I’ve been using Windows since version 3.1 and with that comes a bit of stubborn resistance to any updates. After suffering through operating systems like Vista and using every Windows OS before and since, my eyes hit a hard roll when I saw leaks for the new Windows 10X OS for foldable PCs and eventually laptops. Full Story: Forbes
Apple Pay is the top mobile payment platform in the US
Five years after its debut, Apple Pay is the leading US mobile payment platform for in-store purchases. A new report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was (oddly) the US leader until recently. Full Story: GSMArena.com
5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program
Consumers love mobile coupons. As research suggests in a mobile coupon survey of more than 1,500 U.S. consumers, nearly half indicated they would prefer to receive mobile coupons over paper coupons. The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Full Story: Street Fight
Seven Tips to Increase Mobile Conversion Rate
Do you notice how slow your mobile conversion rate is becoming compared to those visiting via desktop computers? While this might seem meaningless, it’s actually crucial to focus on your mobile users, as the number of people using their mobiles increases each day! Full Story: What Mobile
Mobile Marketing For Photographers: Top 7 Campaign Strategies
In 2015, a survey revealed that 92% of adults own a smartphone and 59% of them prefer mobiles over desktops or laptops. Think about it: whether you’re out in public or sitting in a room with a group of friends, the one thing you are bound to do is check your phone every so often. Full Story: Baltimore Post-Examiner
6 Ways to Adapt Your Mobile Learning Strategy to the Needs of Modern Learners
Smartphones have been part of our lives for over a decade now. These little computers in our hands have put the world at our fingertips; from the ability to access Google Maps to tracing a health tech company that specializes in finding cures for rare diseases. Your mobile device is also an access point for mobile learning. Mobile learning, defined as education or training conducted using portable computing devices such as smartphones or tablet computers, is only viable if you give the following points serious consideration. Full Story: The Tech Edvocate