How Progressive Web Apps Will Change Online Business
Mobile technology is redefining the online consumer experience. A few years ago, the steady proliferation of mobile users was overlooked by many brands. Today, mobile users can no longer be ignored, since they account for over 52% of all internet traffic. Brands need to understand the latest trends in mobile marketing to reach customers effectively. Many brands are investing in progressive web apps (PWAs). Full Story: Forbes
8 Tips for More Secure Mobile Computing
Security professionals often talk about the importance of enlisting users as allies in the battle for better security. When it comes to mobile security, that alliance must be a working reality rather than a managerial dream — namely because these handheld machines are typically employee-owned, thus placing their use and precise configuration out of the hands of enterprise IT. Full Story: Dark Reading
The Challenges of Using Mobile Robots
Automated guided vehicles (AGVs) have been an industry staple since 1953. However, their reliance on environmental markers and the fact they follow a pre-determined route, means AGVs are best suited to working in structured environments in the absence of humans. Here Jonathan Wilkins, director at automation equipment supplier EU Automation, discusses the rise of mobile robots and what challenges need to be faced for their widespread uptake. Full Story: EHS Today
How Beacons And Mobile Are Fueling Commerce Innovation
That technology promises to play a bigger role this holiday shopping season, according to an analysis. “Many retailers use beacons now, but they’re almost always hidden,” that report said. “There’s really no reason for beacons to be hidden. By being more transparent with in-store technology, brands can help dispel some of the negative connotations around ‘push marketing.’ Full Story: pymnts.com
How to Choose the Right Pricing Strategy for your Mobile App Project
For every Apprenuer, building a great mobile application takes center stage. Since the app development process has been repeatedly talked about, a considerable amount of time and effort is spent on discovery, design, and development. Full Story: Appinventiv
Instagram launches new series content tool for IGTV creators
Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Today, Instagram is rolling out a new series content tool for those creators, which will allow them to organize their videos into a series, with a consistent title and theme. Full Story: Mobile Marketing Magazine
Verizon To Offer Customers A Year of Disney+ For Free, Upstaging Quibi’s T-Mobile News
A new front has opened in Hollywood’s streaming wars: mobile devices. Telecommunications giant Verizon said it would offer certain wireless customers a year’s free access to the Disney+ streaming service, an announcement that comes in the same week that Quibi said it had reached a deal with the smaller rival carrier, T-Mobile. Full Story: Forbes
Study: Which digital ad formats are most effective?
A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Full Story: Marketing Land
Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Full Story: Business 2 Community
Humanity’s Future and Mobile Technology.
Human beings have come a long way over the centuries. Throughout time, we’ve always looked for the most convenient and reliable way to communicate – whether it was through drums and horns, smoke signals, letters, or even in-person conversation. The rise of the digital world has given way to better opportunities for communication than ever before. Full Story: Thrive Global
Instagram has one of the highest levels of ad effectiveness – report
Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which ones are being easily forgotten. Full Story: Mobile Marketing Magazine
Apple should do for news in Safari on mobile what Google has done for news in Chrome
He proposes switching the default search engine from Google to DuckDuckGo — unlikely given that Google pays Apple $12 billion a year for that position — and adding some user-friendly tips for those new to Apple’s apps. Fine enough. But he also mentions one idea that, while perhaps of marginal importance for end users, would be significant for publishers: Full Story: Nieman Journalism Lab
How to Maximize Value from Push Notifications Strategy?
Taking the merit of a push notification marketing strategy is an effective method when it comes to providing users with a variety of actionable value. However, most of the time, these messages are not only convenient to the users but also of high importance for top brands. So, why not switch to push notification? Full Story: MobileAppDaily
How to Increase Sales with Phone Marketing in 2019
When you think of reaching out to your audience in 2019, you likely think of email, social media, and live chat. Phone marketing is a lost art, right? Not quite. In fact, it’s still possible to generate leads and skyrocket your sales by encouraging phone conversations between your representatives and customers. Full Story: Business 2 Community
Verizon inks programmatic native deal with Apple News
Verizon Media has penned a deal with Apple to serve programmatic native ads in Apple News and Stocks across iPhone, iPad, and Mac in Australia, Canada, and the UK. Native placements, which are available through the Verzion Media naïve marketplace and DSP, can be run in-feed via the ‘Today’ tab; in-stream, through publisher channels and articles; or between articles when people are swiping between content. Full Story: Mobile Marketing Magazine
10 Mobile Trends To Watch Out For In 2020
While all eyes are on 5G in 2020, there are plenty of other reasons to expect it will be a huge year for the mobile arena. Foldable and dual-display devices are also looking to take off in a major way in 2020, while the potential launch of Apple’s iPhone-connected AR headset is another possible highlight. Meanwhile, in the business world, the revival of BYOD (bring your own device) efforts and a greater focus on mobile security and Unified Endpoint Management are other key themes in mobile to look for next year. Full Story: CRN
How to improve mobile user engagement
Mobile user engagement is something you should aim to continually improve. So, let’s be clear what’s meant by the term mobile user engagement. In mobile marketing, engagement is the term used for an interaction between a user and an app. And, it’s measured by examining analytics. Full Story: Mobile Marketing Magazine
8 mobile apps that protect your phone’s privacy, because no, you’re not doing enough
You’re using a PIN to lock your phone, and you’re avoiding suspicious emails and apps, right? That’s a good start to protecting your privacy on your smartphone. But if you’re concerned about the rising tide of mobile phone hacks and massive data breaches in the news, there’s more you can do to lock down your most personal piece of technology. Full Story: CNET
Google’s Datally app for saving on mobile data is dead
Google’s data-saving app, Datally, has disappeared silently from the Play Store after two years since its release, noted the eagle-eyed folks at Android Police. The app, launched in 2017, helped you keep a tab on data used by different apps and find Wi-Fi hotspots near you. AP’s report notes the app is active for current users, but it’s not compatible with Android 10. Full Story: TNW
Why Mobile App Security is Like a Rubik’s Cube
As of 2018, more than 194 billion applications had been downloaded from app stores, according to Credence Research. The global mobile app market was valued at $109.67 billion in 2018 and, at the time of the report, was set to see a 15.60% compound annual growth rate during the forecast period (2019-2027), according to the firm. Full Story: DevOps.com