Most Effective Messaging and CRM Campaigns
For the fiscal year 2018, the Sprint Handset Insurance Business was expected to decline by 5 per cent, due to a higher digital mix (lower sales rates) and a tired traditional brand. To reverse the decline, Sprint launched Sprint Complete and transformed the core proposition of an insurance offering, from a rare but significant negative event-based product to a positive one. Full Story: Mobile Marketing Magazine
9 critical questions about Microsoft’s first Android phone
Didja hear about this? Microsoft is making its own Android phone. Let me rephrase that: Microsoft, the once-mortal-nemesis of Google, is building a phone running Google’s operating system. Microsoft, the tech giant that tried and failed to claim its piece of the mobile ecosystem pie with Windows Mobile, is now staking its mobile future entirely on its competitor’s platform. Full Story: Computerworld
Using AI for Mobile App Development
Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various fields. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at chess and poker, automated customer service and analytical systems – shows that AI is a revolutionary technology designed to change the way people use devices and conduct business. Full Story: AiThority
Here’s How Mobile App Reviews Affect Business Revenue
There’s no denying the fact that today online reviews play a vital role, especially when it comes to digital services and products. The same is the case with web and mobile apps as well. Full Story: What Mobile
How To Boost Your Mobile Marketing Campaigns
When you think about the experience your brand provides users, does it include mobile? If not, it’s time to boost your mobile marketing campaigns so you cater to every single user who visits and engages with your website. Full Story: Business.com
Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign
Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple rolls out a new and improved version of their beloved phones – and as you can see from this historical chart, Sales tend to increase significantly during the third quarter releases. Full Story: AiThority
Social media spend leapfrogs print as third largest ad channel
Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. Social media spend will grow 20 per cent to reach $84bn, while the combined spend on newspapers and magazines will slide six per cent to $69bn. This will give social media a 13 per cent share of global ad spend, placing it behind television (29 per cent) and paid search (17 per cent). Full Story: Mobile Marketing Magazine
Apple is considering bundling together Music and TV+
Apple is reportedly eyeing the possibility of creating a ‘super-bundle’ by combining Apple Music and its upcoming Apple TV+ service into a single monthly package for users. The plans, however, are being faced with opposition from record labels, which are concerned that bundling together the media content offerings could hurt them financially, reports the Financial Times. Full Story: Mobile Marketing Magazine
Text Message Marketing: Annoying, Brilliant, or Both?
The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are now mainstream. Sometimes, this means that we can forget about one of the most basic technologies of all: the humble text message. Full Story: Business.com
Social media spend leapfrogs print as third largest ad channel
Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. Social media spend will grow 20 per cent to reach $84bn, while the combined spend on newspapers and magazines will slide six per cent to $69bn. Full Story: Mobile Marketing Magazine
PayPal becomes first company to drop out of Facebook’s Libra cryptocurrency group
Payments giant PayPal has become the first company to pull out of Facebook’s controversial digital currency project, Libra. PayPal’s decision to leave the Libra Association, the group of companies helping to develop the cryptocurrency, comes at a time when there are a growing number of reports about the uncertainty of some of those within the group. Full Story: Mobile Marketing Magazine
TikTok bans all political advertising on its platform
Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. Full Story: Mobile Marketing Magazine
How In-App Programmatic is Changing the Mobile App Advertising Marketplace
Life is looking pretty good for the mobile ad networks and mediation platforms that were first to enter the mobile app monetization market. They’ve had the better part of a decade to establish relationships with advertisers and mobile app publishers, and ultimately dominate the in-app advertising market. Their sell-through rates are high and their margins impressive. Full Story: MarTech Advisor
Instagram launches new standalone app Threads
Today, Instagram announced Threads, a new standalone app specifically designed for private and quick conversations between you and your Instagram close friends list. Threads is camera-first, and will allow users to share photos, videos, messages, and Stories with only the close friends previously selected. Full Story: Mobile Marketing Magazine
Facebook’s value to users is continuing to dwindle
The Facebook app is no longer seen as indispensable for mobile users as instant messaging and visual content sharing apps continue to gain momentum while the social media giant’s reputation continues to be damaged. Full Story: Mobile Marketing Magazine
Mobile marketer IronSource gets $400 million investment from CVC Funds
CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. Full Story: VentureBeat
Most Effective App Install Campaign
Fusebox Games is the London-based developer behind Love Island The Game. Their mobile marketing partner, Bidalgo, is a provider of ad automation solutions. To align with the UK and US television debut of the latest season of Love Island, Fusebox teamed up with Bidalgo to raise awareness around the new season and drive downloads of the game. Full Story: Mobile Marketing Magazine
Samsung Risks Angering Google With Surprise New Plan For Galaxy Smartphones
Samsung is no stranger to advertising. Its Smart TV marketing platform “drives unparalleled results for our customers—leveraging a proprietary data set no one else has, to deliver insights to marketers no one else can offer.” Now that same device-oriented consumer advertising could be about to hit its Galaxy smartphones as well. Full Story: Forbes
Will CTV Advertising Take Over Mobile in 2019?
Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. For millennials, watching TV means streaming content through their internet-connected devices to home screens. Full Story: MarTech Advisor
Google brings new privacy controls for mobile users
Back at Google I/O in May we saw that Maps and Search are the next two Android apps that will get Incognito mode built-in. Now Google is officially rolling it out so you can keep your activity and search data off your Google account. The feature will be accessible from the profile menu inside the app. Full Story: GSMArena.com