Is Syndicated Content Hurting Your SEO Strategy?
With the high cost of content, many companies are looking for ways to increase the ROI of their content creation efforts. And yet, despite syndicated content being nothing new, only 27% of B2B marketers are currently using syndicated content and promotional tools. Many companies are likely overlooking the benefits of syndicated content because of concerns that the method has a negative impact on SEO. Full Story: CMSWire
Six Local SEO Strategies To Help You Show Up In Searches
“Find your target market.” This is one of the most enduring principles in business, and one of the most elusive, too. Today, thanks to new technologies and the ubiquity of mobile devices, finding your target market has become a lot more nuanced. Full Story: Forbes
For SEO, How Fast Is Fast Enough?
Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough. What does it mean to say that your goal is faster page speed? Full Story: Practical Ecommerce
All about the Internalizing or Outsourcing Your SEO
Should we outsource Google’s SEO strategy this is a question that often arises among e-merchants for whom SEO is the main channel of acquisition. The success of your marketing strategy depends on it! Full Story: Webmaster Toolkit
Is Syndicated Content Hurting Your SEO Strategy?
With the high cost of content, many companies are looking for ways to increase the ROI of their content creation efforts. And yet, despite syndicated content being nothing new, only 27% of B2B marketers are currently using syndicated content and promotional tools. Many companies are likely overlooking the benefits of syndicated content because of concerns that the method has a negative impact on SEO. Full Story: CMSWire
The SEO Framework WordPress SEO Plugin
The SEO Framework is a WordPress SEO Plugin that is developed to be lightweight while providing useful features. Additional features like a bad bot blocker or Local Search SEO can be added on thanks to the innovative modular structure of this plugin. Full Story: Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO
When it comes to improving your SEO, you should be reaching for every opportunity you can. For most people, one of the first things they’ll think to do is to find keywords that have a high search volume. However, as most people know, this can make you a small fish in a very large pond. We’d all like to think that we’re able to compete with huge websites for high- or medium-volume keywords that are usually more generic terms, but it doesn’t usually pan out that way. Full Story: Search Engine Land
Turning Google traffic into leads, and what’s new in SEO
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Full Story: TechCrunch
Important updates you need to know to rule the game of SEO
As the final half of 2019 starts, it is important for business owners to start going through the different SEO updates which they need to be incorporating into their business websites. It is crucial that you understand what the methods are by which you can dominate the SERPS and get more organic traffic in this crucial time of the year. Full Story: ITProPortal
Small business SEO: 6 easy wins to boost your website ranking
Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms. Full Story: smallbusiness
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap
As an SEO community, we are on the cusp of a huge shift; one that is already changing the way we approach search. As automation has enabled us to glean more (and more useful) insights from search, the channel has outgrown its position as an end-game marketing tool to help consumers discover products and services. Full Story: Search Engine Journal
Technical SEO Working behind Back Linking: An Overview
What does the term ‘technical SEO’ refer to? Earlier, SEO experts used the term to refer to the optimization of a website for crawling and indexing. These days, the perception of technical SEO has changed. Now any technical process can be considered as technical SEO if the process plays any role in improving the search visibility. This is a broad field that includes sitemaps, Meta tags, JavaScript indexing, keyword research, backlinking, and more. Full Story: Promotion World
Google’s Baby Algorithms: How to Think About Them for SEO
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands of theories around how the search engine algorithms work – specifically Google’s algorithm. Full Story: Search Engine Journal
It’s not about length: SEO content trends to stay ahead of in 2020
Hard as it may be to believe, it’s that time of year again – and no, I’m not talking about making Christmas lists, planning how best to avoid the in-laws over the festive season, and having mild panic attacks about how you’re going to afford all the presents and festivities that the coming months have in store. No, it’s the end of another year, which means it’s time to speculate about content trends for the coming 12 months. Full Story: The Drum
7 Best Practices In Writing Better Social Media Content
If you want to write compelling material, then you should know your audience first. Writing while you have your readers in mind will help you adapt to the style that is relevant for them. If possible, know the demographics of your followers. If you know, for example, the age group of your target readers, then you’ll be able to speak to them effectively. Full Story: Foreign Policy 2018
18+ stats that show how search and SEO are changing
It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary. Full Story: Econsultancy
5 SEO Tips to Optimize Your Next Blog Post
There are so many SEO tips floating around on the internet. The first problem with this is that it makes SEO even more complex than it already is. The second problem is that becomes so difficult to wade through the myriad of tips to find the right ones. Full Story: Business 2 Community
These seven steps will increase your ranking on search engines and boost conversions.
Launching your new website can be very exciting. You’re about to unveil a new look for your brand. It’s important, therefore, to have everything in place to ensure a successful launch. There are several common mistakes that developers and business owners make when launching a site. You can avoid them by planning your launch carefully and well in advance. These seven tips will give your business a great new start as you launch your website. Full Story: Business.com
TF-IDF: Can It Really Help Your SEO?
Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually lies somewhere in the middle. This post will explore why you shouldn’t expect TF-IDF to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO. Full Story: Search Engine Journal
Top 5 SEO Mistakes in Content Marketing
There are 2.8 million new stories published on WordPress every single day. So if you’re going to write content and make content marketing one of your marketing pillars you need to stand out. Now, some people spend a ton of time trying to perfect their writing and get a viral home run but that’s very difficult to do and takes a long time. Full Story: Newswire