5 Ways To Give Thanks To Your Clients This Thanksgiving

I’m writing this just before Thanksgiving. I’d like to talk about five ways to give thanks to your clients this Thanksgiving and maybe even next Thanksgiving. There’s a tradition in the United States called Black Friday. Black Friday is one of my favorite Steely Dan songs. When Black Friday comes, I’m going to dig myself a hole. That’s not what Black Friday is about in the U.S. – it’s the day after Thanksgiving and it’s built around shopping. Full Story: Business 2 Community

Would social media be better if we paid for it?

Information wants to be free — that’s a founding premise of the internet. Arguably, it’s also at the root of some of the internet’s greatest flaws. So, would paying for services like Facebook and Google, or their equivalents, make for a better experience? Maybe — but only if people would actually be willing to do so. Full Story: Yahoo News Canada

3 Ways to Unleash the Power of Paid Social Media Advertising

Once upon a time, social media advertising meant creating a Facebook page and racking up as  many “likes” as possible. Brands could post and consumers would see it. In their infancy, web 2.0 and social media were all about the bells and whistles, rather than a genuine source of revenue and customer acquisition. Today, it’s shifted to a pay-to-play format, where if there isn’t money behind a campaign, it will go largely unseen. Full Story: Inside INdiana Business

The Dos and Don’ts of Social Media Marketing

Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016. Full Story: Business 2 Community

Like for like? Why the traditional tool of social media affirmation needed to shift

The ‘like’ was unassuming. Few anticipated that a miniature, good-willed icon of a thumbs-up could dictate corporate and cognitive wellbeing. At its best, the like has been massively generative to individual and industry alike. It’s turned people into brands, spawning influencer culture, and has reshaped global marketing. Full Story: Marketing Tech

5 Ways Your Business Is Doing Social Media Wrong

Mistakes are part of human nature. We are bound to make them throughout life – your promotional efforts may succumb to some mistakes too. However, that’s nothing to be ashamed of – we live and we learn. It’s important to learn from these mistakes and improve as we proceed in our personal and professional development. Full Story: CEOWORLD magazine

Where Brands Go Wrong In Social Media Advertising

While digital advertising is still relatively young compared to traditional ad media, the medium is rapidly changing. This is especially true in social media as the way the consumer interacts with advertising on platforms such as Facebook, Instagram, and Snapchat continues to evolve. Not surprisingly, from both the advertiser point of view and the consumer point of view, misfires are all too common. Full Story: Forbes

THE SIMPLEST THINGS MATTER MOST ON SOCIAL MEDIA

Using social media is one of the best ways to build a deeper connection with your fans. It doesn’t take much to make someone’s day by replying to them or answering their questions on social media. Actually, if you don’t take the time to make your fans feel heard and valued, it could make them less interested in you and/or your show. Full Story: Barrett Sports Media

10 Proven Social Media Marketing Tips

Social media marketing plays a pivotal role in the success of a business. If you’re unfamiliar with the dynamics of this practice, it’s essential to learn the ins and outs of this savvy advertising method. Here are some enlightened suggestions that’ll help you master the art of social media marketing. Full Story: Tech Geeked

5 Social Media Strategies to Build Your Personal Brand

Here are just 5 of many social media strategies that you can use to build your personal brand. These 5 were chosen for this list because they will get you off to a running start. Especially if you run things on your own, it can be difficult to maintain a whole bunch of marketing activities and still have time to do actual work. These 5 can bring you a lot of value for less time spent. Full Story: Business 2 Community

The 5 big trends to expect in social media in 2020

Socialbakers, a unified marketing platform for social media marketers, today released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. Full Story: Gadget

How can social media be used to build customer loyalty?

With many brands offering multi-channel customer experiences, standing out is becoming more challenging. Brands need to build trust to earn customer loyalty and this is where social media can provide the competitive edge. Full Story: Retail Sector

7 of the Best Tools to Find Influencers on Social Media

Marketing is a niche that gets harder every day. Less and less people trust any kinds of ads, be that an old-school billboard or a highly-targeted Facebook ad. With the ever-growing plethora of websites and only 10 first positions in Google, SEO is becoming reserved for the large highly influential companies. With social media trying to become more “private” and the content growing as well, organic social traffic is a pain to get. But keep calm – some tactics are still on the flow. Influencer marketing is one of those tactics. Full Story: Business 2 Community

5 Social Media Graphic Design Trends You Need To Know For 2020

Graphic design trends come and go quicker than you can keep up with – but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts. Luckily, you don’t need to be an expert to stay fresh, as the team from Venngage have collected their top graphic design trends for 2020 into one handy place. Here are some easy to action tips and notes to help you update your social media visuals in 2020: Full Story: Social Media Today

How to Get the Most Out of Your Social Media Strategy

Approximately 70 percent of the United States population is active on social media. From Facebook to Instagram, social media is not only an efficient communication tool but a vehicle that drives sales. For business owners that have yet to take advantage of social media, Carola Jain, Spartan CMO,  recommends beginning as soon as possible. To get you started on the right path, here are 5 tips on how to get the most out of your social media strategy. Full Story: PRNewswire

8 Powerful Instagram Marketing Strategies to Use

Social media marketing is essential in today’s digital landscape. As a brand, you can’t avoid it. Instagram, with its one billion monthly users, is especially relevant when it comes to marketing your business online. The key to successfully reaching your goals, however, lies in attracting a loyal, active and engaged following. Full Story: South Florida Reporter

How Analytics Can Impact Your Social Media Performance

Social media platforms are one of the best places for businesses to connect with consumers. Marketers and businesses are realizing this opportunity and flocking to social networks. Many are not making social media marketing a priority. Full Story: Business 2 Community

Six Ways Businesses Can Fundraise Via Facebook

As a business owner or entrepreneur, you know how social media has transformed the way you promote your brand or business. The marketing potential is endless. But have you thought of it as a way to attract potential investors? Just as a social media platform like Facebook offers tools to keep your business in front of the people who may show the greatest inclination to buy your product or service, it can also show investors what you do and how well you do it. Full Story: Forbes

13 Lesser-Known Approaches To Boosting Social Media Engagement

In today’s digital age, social media engagement is becoming more and more integral to a company’s growth and success. With countless guides and methods online, you’ve likely heard and tried many of the more common tips to increase social media interactions. However, sometimes a less-common approach can be just what you need to take your engagement to the next level. Forbes

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights’ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. Full Story: Social Media Today