By Integrated Marketing Platform   | November 28, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Five Tips For Improving Marketing Strategies In 2020

One of the key steps for developing a future-proof and digital-forward marketing strategy is to keep upcoming trends at its very core. Talkwalker and Hubspot have co-authored a report outlining the key trends for 2020 by consulting industry experts and social media gurus. Here are five tips to help you leverage these trends when putting together your 2020 marketing strategy: Full Story: Entrepreneur

5 Essential Digital Marketing Strategies for Business Success

Here are the main digital marketing strategies that you need to implement in order to boost your business and make it flourish. Internet has become an integral part of our everyday lives. Therefore, businesses started using it as the way to advertise and promote themselves a long time ago. Full Story: FinSMEs

Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to your website, and increase sales. Full Story: Atlanta Small Business Network

6 Awesome Tools You Need for Your Content Curation Strategy

About a decade ago, the concept of content marketing was considered to be a novelty in the marketing community. However, almost every marketer has now woken up to the fact that there’s no winning without it. 96% of the most successful content marketers have realized that providing valuable information to their audience makes their organization gain credibility as a trusted resource. Full Story: Search Engine Journal

7 Ways to Monitor a Competitor’s Content Marketing Strategy

Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs. Full Story: Thehour.com

Content Writing Blunders You Need to Avoid

In this Google-focused age, it can be hard to understand what content will help a business become successful. If you run, market or write for a small or start-up stage business, this challenge can be even more frustrating and feel insurmountable. Fortunately, it can be simple to write solid, trustworthy content that your audience can appreciate and search engines will be more likely to trust. Avoiding the following mistakes is a great way to begin boosting your content writing, whether you are a business owner, a marketer or a content writer. Full Story: Business 2 Community

Seven Tips for Building a Video Marketing Campaign

Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Full Story: MarketingProfs.com

How Digital Marketing can boost your business

No matter what kind of business you are running, you could use the digital environment to experience more growth in your business. Digital marketing could increase awareness of your business through various methods since most people have shifted their focus to online content than traditional forms of publications. Full Story: Lanka Business Online

SOCIAL MEDIA

5 Ways To Give Thanks To Your Clients This Thanksgiving

I’m writing this just before Thanksgiving. I’d like to talk about five ways to give thanks to your clients this Thanksgiving and maybe even next Thanksgiving. There’s a tradition in the United States called Black Friday. Black Friday is one of my favorite Steely Dan songs. When Black Friday comes, I’m going to dig myself a hole. That’s not what Black Friday is about in the U.S. – it’s the day after Thanksgiving and it’s built around shopping. Full Story: Business 2 Community

Would social media be better if we paid for it?

Information wants to be free — that’s a founding premise of the internet. Arguably, it’s also at the root of some of the internet’s greatest flaws. So, would paying for services like Facebook and Google, or their equivalents, make for a better experience? Maybe — but only if people would actually be willing to do so. Full Story: Yahoo News Canada

3 Ways to Unleash the Power of Paid Social Media Advertising

Once upon a time, social media advertising meant creating a Facebook page and racking up as  many “likes” as possible. Brands could post and consumers would see it. In their infancy, web 2.0 and social media were all about the bells and whistles, rather than a genuine source of revenue and customer acquisition. Today, it’s shifted to a pay-to-play format, where if there isn’t money behind a campaign, it will go largely unseen. Full Story: Inside INdiana Business

The Dos and Don’ts of Social Media Marketing

Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016. Full Story: Business 2 Community

SEARCH ENGINE

Local SEO Strategy Guide: How to Rank Where It Counts

Lots of user traffic from every corner of the world! Is it always as good as it sounds? The answer is no. This is the catch about traffic: if it doesn’t convert to customers and revenue, you are clearly doing something wrong. And this rule is especially true for websites run by local businesses. Full Story: Search Engine Journal

SEO Trends SEO in 2020 – 8 SEO Experts share their views on the future of SEO in 2020

Complicated and mysterious as it may seem, search engine optimization (SEO) is an essential factor in the success of any business in the modern world. Fortunately, business owners aren’t alone in figuring out exactly how to prime their websites and content for a continuously changing technology. Read on to discover how eight top experts in the field predict that the future of SEO in 2020 holds, as well as their advice on how to make the most of it. Full Story: GlobeNewswire

How To Make SEO and Web Design Work Together

Would you think the website’s SEO and web design are different elements? Of reality, they have to work together to do both properly. Google cares about the look and feel of your website more than you might think. Even if it cannot “see” the way a human user can, there are benefits of creating a responsive website that will make the SEO better than ever before. Full Story: PhoneWorld Magazine

3 Must-Have Content to Boost SEO

SEO, or Search Engine Optimization is a must-have if you or your business wants to succeed and become visible to your customers and target audience. Content creation is an essential aspect in this regard, but you can’t just fill up a webpage or site with words and pictures and call it a day. Full Story: Omega Underground

MOBILE MARKETING

A Definitive Mobile App Promotion Guide for Startups (Exclusive)

The mobile app ecosystem is a challenging environment. Year after year thousands of apps enter the app sector and compete for the pivoted top 10 listing. One of the biggest fundamental mistakes an entrepreneur preparing for the top spot can make is not paying attention to the mobile app promotion stages. Or treating the process less than the number of effort required for the design and development process. Full Story: Appinventiv

How to Select a Mobile Marketing Service Provider?

Marketing and advertisement is one thing that is important to get your business public recognition. And when it comes to marketing ‘Sms Marketing’ is the second advertisement too that any business needs. Full Story: Baltimore Post-Examiner

Facebook, Twitter profiles slurped by mobile apps using malicious SDKs

On Monday, Twitter and Facebook both claimed that bad apples in the app stores had been slurping hundreds of users’ profile data without permission. After getting tipped off by security researchers, the platforms blamed a “malicious” pair of software development kits (SDKs) – from marketing outfits One Audience and MobiBurn – used by the third-party iOS and Android apps to display ads. Neither Twitter nor Facebook have named names of the data-sucking apps, nor how many bad apps they’ve found. Full Story: Naked Security

How to add a stop on Google Maps before your final destination, on desktop or mobile

For many people, Google Maps is essential for gathering directions. But Google Maps can do even more than just take you directly from Point A to Point B. Whether accessing it on desktop or mobile, Maps has the option of adding up to nine stops to your route — but it can’t be used for public transit or rides. Here’s how to add a stop for any other method of transportation. Full Story: Business Insider

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital Signage Investment Can Bring Big Returns

It’s no secret that the world is becoming increasingly digital and connected, so it should be incumbent upon your business to follow suit and adapt with the latest cutting-edge technologies. Those technologies, like digital signage, can help your business in a variety of ways, including cost savings, branding and reducing perceived wait time. Full Story: TechDecisions

The naked highway: digital signage and safety

A ‘naked highway’ is a term for a road which does not have any physical roadside signage – no speed limit signs, no smart motorway gantries and no stop signs. Instead, the aim is for this information to be digitally transmitted directly to the vehicle. The naked highway is the theoretical culmination of the development of digital signage on roadways and it forces people to think about and engage with a whole new way of sharing information with drivers and vehicles. Full Story: Intelligent Transport

EMAIL MARKETING

Gaining More Exposure for Your App with Email Marketing

The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple as well as complex tasks. Full Story: Business 2 Community

Google AMPs Up the Evolution of Email

Digital channels tend to evolve at a dizzying pace, making it essential for marketers to watch the latest trends. Unlike many other channels, however, email’s evolution has been slow. Incremental changes over time, including visual elements and segmented lists, have introduced new opportunities for marketers. Full Story: Times Square Chronicles

E-COMMERCE

Ecommerce Delivery Times Are Getting Even Shorter

Consumers stand to win as the major retail platforms continue to battle it out for market share. What are they winning? More convenience through faster product delivery – and every retailer has their own game plan. Full Story: Business.com

Ecommerce Design Trends for 2020

Dark mode, accessibility, and simple layouts with plenty of white space may be among the most popular ecommerce design trends for 2020. Most of the more than 20 ecommerce professionals contacted for this article believed that 2020 held few significant design-specific trends. In this sense, it was “more of the same” in terms of layouts, large fonts, and ecommerce sites based on templates or CSS frameworks. Full Story: Practical Ecommerce

PUBLIC RELATIONS

Advice Of Mentors: Eight Essential Lessons In PR And Media Strategy

In today’s ultra-connected world, knowing how to come up with a solid media strategy is a key requirement for any business that wants to succeed. While there are ample resources available to business leaders who want to learn about the world of marketing, public relations and how to interact with media, it’s not always easy to figure out which strategies will make the most sense for their organization or needs. Full Story: Forbes

Listen: How Social Media Has Changed the PR Game

At a time when stars have easy access to their own megaphones to reach fans, there’s a growing wariness in the celebrity industrial complex about engaging in old-school journalistic efforts such as the access magazine profile or get-to-know-you meetings with reporters. And that’s a huge mistake, in the eyes of Sean Cassidy, president of the New York-based PR and marketing firm DKC. Full Story: Variety

MARKET RESEARCH

Facebook Launches Market Research App Viewpoints

Facebook is launching a market research app, Viewpoints, that rewards users for participating in surveys and completing tasks. The company has said it will use the data to improve its products across its various platforms such as WhatsApp, Instagram, Portal and Oculus. Full Story: DIGIT.FYI

Market Research Services Industry Procurement Intelligence Report

The momentum of spend growth in this industry will be directly proportional to the growing competition between various industries. This competition is expected to intensify in the coming years because of the geographic expansion and the emergence of newer players in the industries. Full Story: Business Wire

WEB DEVELOPMENT

10 Ways to Improve Your Web Design and Land More Customers

Within five seconds of a visitor landing on your website, can they determine exactly what your business offers? Can users navigate to your business blog if they want to? Is your pricing simple to understand? If you’re answering “no” to these questions, it may be time to make some changes to the way you have designed and optimized your business website. Full Story: Business.com

Yes, AI Can Make Company Websites Accessible to All

Most of us take Internet connectivity and accessibility for granted. As active members of the digital age (with an ever-growing number of people being born into it), the connected life has truly become a normal part of our every day. However, that is not necessarily the case for people with disabilities. Full Story: Entrepreneur

MARKETING AUTOMATION

What is CRM Automation? Definition, Marketing Best Practices with Examples

In this article, we will dig deeper into the concept of CRM automation, best practices while automating CRM, along with some examples of CRM automation tools. We will also understand the advantages and must-have features of CRM automation platforms. Full Story: MarTech Advisor

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: Full Story: MarTech Series

ANALYTICS & BUSINESS INTELLIGENCE

5 Must-Know Marketing Analytics Trends for 2020

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing strategies. That’s all possible thanks to marketing analytics. In fact, companies that focus on data-driven marketing are up to six times more profitable year-over-year than businesses that don’t. Full Story: Business 2 Community

Find Out the Secret Factors Behind the Success of Marketing Analytics Tools Market Growth?

Serving as an invaluable source of guidance for individuals as well as companies, the latest report studies the global Marketing Analytics Tools Market and provides a new perspective on the workings and components of the market on a global as well as regional level. The research study analyzes the industry chain of the market and talks about elements such as major consumers, key suppliers of manufacturing equipment, and leading suppliers of raw materials. Full Story: News Description

BRANDING AND DESIGN

Holiday Sales: 5 Ways Brands Can Create A Festive Marketing Story

This is the time of year for brands to leverage the cheer of the season into record-breaking profits. To understand the best way to do that, let’s look at the data. Adobe Analytics has two powerful tools to help brands do just that–the annual holiday retailer survey and the holiday online shopping data. Full Story: Forbes

Branding Strategies that will Make Your Customers Spend 300% More

Branding plays an important role in the customer acquisition cycle hence the process of creating a logo, name, and design should not be taken lightly. Branding leaves an imprint in the minds of customers hence they can relate to the brand and be loyal to it for a long time. Full Story: Programming Insider

VOICE STRATEGIES

Alexa is Learning to Speak Emotionally

Alexa developers can inject some emotion into the voice assistant thanks to a new feature that enables the voice assistant to simulate certain feelings in its responses. In tandem with the emotional responses, Amazon has also added some new speaking styles to Alexa, adapted to sound more natural when discussing either news or music. Full Story: Voicebot.ai

4 Ways Voice Assistants Can Improve Your Thanksgiving

Thanksgiving is on Thursday and while the holiday can be a lot of fun, it comes with plenty of potential stress. Voice assistants can be a big help during the festivities, thanks to new features and voice apps churned out by developers. We’ve picked out some of the best ways a voice assistant can help make sure your Thanksgiving goes down as smoothly as a perfectly prepared turkey. Full Story: Voicebot.ai

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