5 of the Best Strategies For Building Your Brand Through Social Media Marketing
With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. Full Story: Business 2 Community
Social Media Tactics that Can Help Personal Trainers Stand Out
There’s more noise than ever for personal trainers and it can be difficult for beginners to differentiate themselves in the industry. The good news for beginners is that social media is a great tool to promote themselves. The bad news is that many personal trainers don’t create a marketing strategy on social media and they fail to reach the right audience. Full Story: Business.com
How social media marketing trends affect our martech decisions
What has changed in the social media landscape in 2019? What should we keep in 2020? How do these trends affect our martech planning? Many things can change in the social media industry in 12 months. It’s even hard to remember all the changes towards the end of the year considering how fast all trends come and go. Full Story: ClickZ
5 Apps Every Company Should Use To Manage Their Social Media
The apps you use to run a business can make all of the difference. With social media management, a poor scheduling tool can mean posts slip through without approvals. If there’s a comment on a Facebook post, you might not see it. Yet, some of the high-end apps like SocialFlow (an awesome tool that is also quite spendy) are out of reach even for companies that have been around a while. Full Story: Forbes
Techniques for Strengthening Your Social Media Marketing Insights
People new to social media marketing tend to focus on making a habit of posting. They step things up by researching what times of day they should post to optimize their content on the different social networks. This common step up is actually the first step toward understanding social media insights. Full Story: What Mobile
LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide
LinkedIn has published a new guide to its various marketing partners, which details how each can help to maximize your on-platform promotion efforts. The guide – which you can download here – provides an overview of all aspects of LinkedIn’s partner program, beginning with its selection process and how it decides who to partner with: Full Story: Social Media Today
5 Steps to Follow to Start an Online Business
The number of online businesses is increasing every day, and it’s bound to increase. With global e-commerce sales set to reach $4.8 trillion by 2021, online companies seem like the way to go for anyone hoping to embark on an entrepreneurial journey. Full Story: TechFunnel
What Is Influencer Marketing And Does Your Small Biz Need It In 2020?
Influencer marketing has soared in popularity in recent years. No longer confined to big brands, today even small businesses can enjoy the benefits of influencer marketing. But what exactly does influencer marketing involve? And can your own small businesses benefit from it in 2020? Read on to find out. Full Story: Promotion World
A Step By Step Guide To Build A Brand Using Social Media
First things first, to create a branding strategy, it’s essential to set goals first. Whether you’re an individual or a brand, you already have an online brand given you have a digital footprint. Statistics suggest most people do search online before trusting any brand. You need to take control of your brand by ensuring that people see what you want to show them when they google about you or check your social media profiles. Full Story: Entrepreneur
4 Key Tips on Hiring For Social Media Roles in 2020
It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – has also evolved to become more creative, strategic, and motivated to keep up with ever-changing trends in the space. Full Story: Social Media Today
5 Ways to Improve Your Social Media Ad Efforts in 2020
Change is the only constant when it comes to social media advertising. The strategies and tactics that worked well this year will soon become obsolete, and unfortunately, those who remain stagnant, and use the same approach for every campaign, will find themselves increasingly frustrated. Full Story: Social Media Today
Five ways to produce striking content on social media
Facebook, Instagram and Twitter are incredibly huge platforms — every day, millions of people use and join these websites to communicate, share creative content and stay informed about the latest news and trends, says writer Jeff Blaylock. He says that for that reason, marketers must use these channels to connect with potential clients. Full Story: Media Update
Social Media Influencers Need To Turn The Table On Brands
It seems the luster of social-media-influencer marketing is wearing thin. Some influencers are corrupting the system with fake/bought followers. Some are pushing merch they’d never use in real life. And consumers/fans are getting wise to inauthentic “influencers” posting pics on Insta of their new Glam Bag from Ipsy just for the brand payout. Full Story: Forbes
Simple social media tips for small businesses
Small businesses are, well small. You have a single business owner taking on the responsibilities many different managers assisted by a small team of managers and workers. Naturally, it can be daunting to get started with social media. It’s yet another direction you’ll be pulled in and it needs consistency and quality. Full Story: Augusta Free Press
Social Media Marketing: How to Create a Strong Personal Brand
The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective clients. Full Story: Business 2 Community
How to Create a Winning Content Strategy for Your Blog
You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. Full Story: Social Media Today
6 Steps to Social Media Success for Self-Storage Operations
Social media enables you to reach your new and existing self-storage customers across multiple platforms. To make the most of these online opportunities, follow these six simple steps. Full Story: Inside Self-Storage
Content trends for social media in 2020
With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content. You have very little time to set yourself apart on social media platforms, so savvy communicators will take advantage of every opportunity. If video is performing well, double down on those snackable videos. If your audience loves to share graphics, make sure you create exciting visuals that pack a punch. Full Story: PR Daily
#SMTLive Recap: Building a Social Media Style Guide
In my opinion, it seems like everyone knows the purpose of a style guide, but I’m not convinced that the majority of marketers recognize the value and immense support this type of document will offer their brand — because if that were the case, everyone would make this a top priority. Full Story: Social Media Today
STUDY: BEST AND WORST SOCIAL MEDIA SITES
The Cybersmile Foundation is an award-winning non-profit organization committed to tackling all forms of abuse, harassment and bullying online. The foundation recently surveyed more than 20,000 people ages 13-34 about their feelings and perceptions of the different social media platforms. The survey consisted of ten questions that focused on everything from which platforms respondents liked the best, to which platforms made them feel the most unsafe. Full Story: Parentology