Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too? Full Story: Entrepreneur

How Social Media Platforms Can Create Effective Networks For Women In Business

A study found that women business leaders are more optimistic than their male counterparts on the issues of revenue and growth. While this may come as a surprise to many, I am not shocked by the findings. I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business. Full Story: Forbes

73 Intriguing Google Stats & Facts All Business Owners Need to Know

Looking to get a better understanding of the how and why of Google, and how it’s grown to become the world’s most popular online search engine? The team from Tech Jury share a range of interesting insights and notes on the company in this infographic. Full Story: Social Media Today

6 Clever Hacks to Generate Quality Leads through Social Media

That translates to nearly two and a half hours of social media usage daily, which is massive. The 2019 Q3 Global Digital Statshot report reveals that 46 percent of the world’s population depends on social media to express themselves, connect with friends, and learn about brands. Full Story: G2 (blog)

How these financial advisors are using social media to grow their business

One of the best ways financial advisors can bolster their credibility and reach potential clients is available for free. It’s called social media. However, merely joining Twitter and Facebook won’t cut it, according to Dasarte Yarnway, founder of Berknell Financial Group in San Francisco. Full Story: CNBC

How to Engage Audience More Using Visual Content

Whether you run a personal blog or a major online shopping platform, you still need to attract and hold visitors long enough for them to engage with the content on your webpage. There has never been more content online than it is today but quantity doesn’t necessarily imply quality. Full Story: Business 2 Community

Should Social Media Be Your Main Marketing Tool?

Social media is an undeniably powerful marketing tool. Whether you are running a small business or launching a major startup, social media gives you a way to build your brand’s reputation, engage with your customers, and nurture crucial sales leads. Full Story: BOSS Magazine

Ex-Twitter CEO says social media platforms shouldn’t ‘treat every account equally’

Former Twitter CEO Dick Costolo told CNBC on Monday that the social media company should give different sharing permissions to different types of accounts as a way to improve discourse on its platform. Full Story: CNBC

5 Ways To Rethink Your Relationship To Social Media And Reclaim Your Time

Social media is a mixed bag: on the one hand, it can connect us to new people, new ideas, and new communities. On the other hand, advertising-based models of social networking can be damaging, spreading Fake News and elevating the extreme views to the center of cultural conversation. Full Story: Forbes

Why do big enterprises tend to fail on social media?

Lately, big enterprises have been asking these kinds of questions, “We heard a lot of SMEs and individual’s businesses have sky rocketed because of social media. But why doesn’t it happen to us? We have invested: a complete team, better and adequate pieces of equipment and ad boosters. Still, it dosen’t seem enough”. Full Story: Jakarta Post

Top Social Media Scams And How To Avoid Them

Social media has completely changed the way humans interact. Our lives have become increasingly public as we all share a variety of personal information online on various social networks. 2019 has seen worldwide social media user numbers grow to almost 3.5 billion, with 288 million new users in the past 12 months, pushing the global social media penetration figure to 45% and close to 80% of the U.S. population. Full Story: Forbes

Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom. Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media. Full Story: Marketing Tech

Is Paying for ‘Likes’ and ‘Followers’ for Your Social Media Posts Worth it? Think Again!

Growing a following and growing it fast can be one of the most important parts of an online business. By not doing this you may fall victim to the likelihood of failure, as more than half of small businesses collapse within the first five years of their life. It comes as no surprise though that finding a group of buyers or followers can reduce the chances of this happening to you. Full Story: Entrepreneur

The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead

Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%. Full Story: Entrepreneur

The best social media management tools for small businesses

Social media is a great way to spread the word about your business, connect with customers and network within your niche. Constantly posting to each of your social media accounts like Instagram, Facebook, and Twitter can be daunting, however, and hiring a social media specialist may not be in the budget. Full Story: Digital Trends

The Future Of Social Media For Businesses

One trend, which is proving to yield high returns, is investing in community and establishing a unique tone of voice, which existing and prospecting customers feel positive sentiment towards. Since its inception, social media has often been used as a transactional platform and a huge reach tool for brands to sell directly to consumers with offers and discounts. Full Story: MinuteHack

Direct Response Marketing Amplifies Social Media Results

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some type of direct response marketing tactics, those connections don’t immediately translate into sales. Full Story: Business 2 Community

Social Media Tips For Startups

As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on social. Full Story: Business 2 Community

9 Tips to Help Your Small Business Do Well on Social Media

Social media can help small businesses reach out to both existing and potential customers. When you make use of it in the right way, social media can help boost sales. Some entrepreneurs have built entire companies and customer bases on social media. If you don’t take the trouble to get it right, however, social media for small businesses can end up being a waste of time, or end up alienating people. What follows are 9 tips on how to do the best you can with your small business social media presence. Full Story: Atlanta Small Business Network

4 Tips to Write a Killer LinkedIn Post

For many marketers, LinkedIn wasn’t seen as a primary lead generation tool. However, it seems that certain influencers have been able to gain a huge amount of traction on the platform’s feeds (anyone else seen a Gary Vaynerchuk LinkedIn post recently?) Full Story: Business 2 Community