Snap vs Twitter: Which Social Media Stock Are Analysts Betting On?

Social media has transformed the way people communicate and interact with each other. With the Global X Social Media ETF gaining 19% year-to-date, it’s no question that this space has taken off. This fact has not been ignored by investors who are constantly looking for compelling opportunities within this sector. Full Story: Yahoo Finance

Four Ways on How Internet and Social Media Helps Out Inventors

Discoveries are not always met with positive reactions. Richard James was doing research on springs that would stabilize and provide support sensitive on-board equipment on carriers to help the US Navy during World War II. Full Story: Programming Insider

How small businesses can utilize social media marketing

Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy? Full Story: BBVA

Five Hacks To Make The Most Of Your Social Media Strategy

So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from good to great. Full Story: Entrepreneur

3 Tips to Bring Your Rebrand to Life on Social

Re-branding can be a great way to reinvigorate your brand for the digital era, and boost your results. Some companies, like the iconic candy brand Smarties, have seen a huge increases in followers and engagement when adopting a reimagined approach to social media thanks to a brand redesign, so it’s definitely worthy of consideration. Full Story: Social Media Today

5 Ways to Re-Use Influencer-Generated Content in Paid Media

Once an influencer marketing campaign has run its course, marketers are left with two options – move on to the next, or use those high quality branded assets you already have to maximize the results of your campaign. Full Story: Social Media Today

What is Social Media Marketing?

Today, it is impossible to escape the omnipresence of social media. It is one of the fastest growing trends of all times, and missing out of this is a cardinal marketing sin for your brand. Full Story: Webmaster Toolkit

How to Create High-Quality Video Content on a Budget

Video is all the rage right now on social media. Whether it’s a short GIF, or an hour-long live video, social media is all about video. No matter the social media platform you’re trying to focus on, video should be an integral part of your strategy – even LinkedIn, one of the least visual social networks around, has started to embrace video in recent years. Full Story: Social Media Today

How to Boost Your Social Media Marketing Efforts With Gen Z

As millennials grow older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anyone born from the mid-90s to the early 2000s, and they’re the next age group to affect purchasing processes. Full Story: Business.com

4 Step Process to create Successful Sales Funnels

To Make your Startup / Business Successful, You must focus on generating sales as soon as possible. No matter how good a product is they usually don’t make money on their own. Research shows that many startups fail due to the reason that they run of out of cash, so generating initial revenue is key to success for any startup. Full Story: Bizztor

How should brands measure success on Instagram if ‘likes’ are no longer relevant?

You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes. Full Story: The Drum

How To Tell A Story On Social Media

For me, I’m only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is – whether you’re an entrepreneur or in sales or a designer or a developer – no matter what you do, your job is to tell a story. Full Story: Inc42 Media

8 Steps to Build a Capable Social Media Marketing Strategy

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance. Full Story: Social Media Today

A Beginner’s Guide To Executing A Social Media Marketing Funnel

You’ve probably heard the term “marketing funnel” being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it works, it’s possible that your business could be losing out on major revenue. Full Story: Forbes

5 Ways that Social Media Marketing Software Can Fail You

There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Full Story: Business 2 Community

Five types of social media videos that work for any business

This is proven by the fact that social media videos are shared 12 times more than the images and texts combined. If that is not convincing enough, it has been observed that 64% of the consumer commit to buy after watching brand videos featured on social media. Full Story: Media Update

How to define your social media strategy – in six simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service. Full Story: Marketing Tech

Tips to Use Instagram as a Marketing Tool!

Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand. Full Story: The TechNews

8 Ways to Win at Facebook Messenger Marketing

Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads and so much more. Here, discover six actionable ways to leverage your Facebook Messenger chatbot for more engagement today! Full Story: Inc.com

The Key Considerations for Social Media Success in 2019

Social media has become an essential tool for many businesses, but getting your strategic approach right requires a delicate balance, and it can be difficult to determine all the key elements that will dictate your brand’s performance. Full Story: Social Media Today