By Integrated Marketing Platform | December 05, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing and Sales – 3 Keys for a Great Marriage
The heat is on to get more business from your existing customers as well as new prospects. This is the same story for many throughout the industry. Full Story: Printing Impressions
13 Essential Steps And Strategies When Performing A Content Audit
Online businesses live and die on the strength of their content. Due to this, companies’ concerns always lay with which content performs the best. Full Story: Forbes
WHY YOU NEED A LINKEDIN MARKETING STRATEGY
500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. Full Story: BBN Times
Creating A Common Economic Purpose For Long-Term Growth Investment
Despite big investments in digital, data-driven, and modern marketing – many organizations struggle to make investments that drive consistent revenue, profit and share price growth. Full Story: Forbes
10 Ways to Market Your Small Business Services on a Shoestring Budget
Running a business on a modest budget sounds like a never-ending struggle, following the right practices to market your business can help you achieve the bottom line without spending a fortune. Full Story: Promotion World
How Small Businesses Can Hit a Home Run This Holiday Shopping Season
With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. Full Story: MarketingProfs.com
7 Customer-Experience-Related Predictions for 2020
The reason being is that often when I read them, it feels, to me, like we are in danger of focusing too much on the future and not enough on the present. Full Story: Forbes
13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)
Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. Full Story: Forbes
SOCIAL MEDIA
Is Organic Social Media Marketing Still Effective?
Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without fronting money to “boost” content. Full Story: Business 2 Community
Best 5 Tips for Social Media Marketing in 2020
One of the key steps for developing a future-evidence and advanced forward marketing strategy is to keep up and coming patterns at its very center. Full Story: VENTS Magazine
5 social media hacks for small businesses
With more than 25 million businesses using the platform to help promote their brand and boost engagement, it’s time to start considering how you can utilise its funky features and grid-like template for your business. Full Story: JBKlutse
Social Media Marketing’s Trends Report 2020
Social Media Marketing (social-media-marketing.uk) has released its trend report for 2020. In it, they predict a substantial increase in social media platforms being used for commerce. Full Story: openPR
SEARCH ENGINE
What Is White Hat SEO Strategy?
When attempting to boost the rank of a website among search engine results pages (SERPs), it is important to use the proper search engine optimization (SEO) strategy. Full Story: The Union Journal
The Most Effective Link-Building Strategies According to SEO Experts
Search engine optimization experts say guest-posting content is the most effective way to grow a website’s backlink portfolio, according to recent research from SEMrush. Full Story: MarketingProfs.com
HOW TO OPTIMIZE YOUR CAMPAIGN FOR VOICE SEARCH
Almost all American adults have a voice search tool with them at all waking hours. You probably have one on your person right now. Full Story: Campaigns and Elections
25 of the Best Examples of Home Pages
The home is where the heart is and for landing page entries into websites, the home page is repeatedly the highest traffic page for organic search visitors and other non-paid marketing channels. Full Story: Search Engine Journal
MOBILE MARKETING
Craigslist finally creates a mobile app for iOS; Android version still in beta
Even though Craigslist has been around since 1995, the popular classified advertisements website is only just now getting a mobile app. Full Story: Digital Trends
Uncommon Mobile Marketing Tactics to Boost Connections with Consumers This Holiday Season
The holiday season is upon us. For retailers, the season represents a few short weeks to generate as many purchases as possible in an environment where digital and brick and mortar worlds collide. Full Story: Business 2 Community
The next era of mobile programmatic advertising is here
With over 13 trillion advertiser bids flowing through our platform each month, the PubMatic team can identify leading and real-time trends that link to broader digital market developments. Full Story: Mobile Marketing Magazine
Mobile-Trading App Robinhood Now Has More Than 10 Million Accounts
The online trading industry is in a state of flux and it has fintechs to thank. One in particular, which just surpassed the 10 million mark in terms of customers, is Robinhood. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
7 Tactics QSRs Can Employ to Improve Their Digital Signage Technologies
Quick-service restaurants (QSRs), have been at the forefront of adopting new digital technologies to interact with their customers, improve their service offering and leverage the customer’s dining experience. Full Story: Restaurant Technology News
Digital Signage in a Mobile World
Thus was born the bank branch audiovisual display board: a way to entertain captive audiences waiting in the teller line while spoon-feeding them bank marketing content. Full Story: ABA Banking Journal
EMAIL MARKETING
How To Make Non-Boring Content For Your Email Campaign
Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. Full Story: MarTech Advisor
Why Marketers Should Focus on Optimizing Email Open Rates
They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Full Story: CMSWire
E-COMMERCE
Actionable Tips to boost your E-commerce Store Sales
The online selling platform is not a much old concept. In 2014, online sales were accounted for merely 1.6 percent of retail sales. Full Story: Customer Think
2019 Holiday eCommerce Sales Break Records
The 2019 holiday shopping season is in full swing, and more consumers are headed online than ever before. Full Story: Digital Media Solutions
PUBLIC RELATIONS
A Google manager perfectly spoofs Facebook’s PR bot for employees facing tough questions
Over Thanksgiving weekend, Facebook equipped its employees with “Liam,” a chatbot that would spit out PR talking points for employees to mouth when family members asked sensitive questions about their employer, according to the New York Times. Full Story: Fast Company
Three Ways PR Can Use Data to Improve Performance
Data has given PR the ability to put science behind what was once considered art. It makes communications more customized and targeted, predictive and quantified. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Market Research and Strategy Firm S2 Research Publishes Research Guide for Marketers
Six Simple Market Research Strategies for Marketing Planning.” The free report, written with marketers in mind, details several turnkey research tactics, each designed to help marketing strategists create more effective marketing plans for 2020. Full Story: PR.com
Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness
Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions. Full Story: Social Media Today
WEB DEVELOPMENT
Six tips to learn web development
Programming and web development have become some of the most demanded skills, with greater sources of employment and better pay in the workplace, which is why several people have been interested in learning them. Full Story: Webmaster Toolkit
Everything you need to know about Web Design & User Experience
Web designing and its understanding, user experience should be acknowledged. Users will remember their visit to a website even if they do not remember the salient features and main points of that web. Full Story: VENTS Magazine
MARKETING AUTOMATION
5 Ways Automation Can Help Your Business Grow
Are you thinking about adding automation to your small business? If so, you’re not alone. Automation has a variety of excellent uses that make it a top tier tool for marketers, CEOs and customer support. Full Story: Business.com
5 Business Automation Tools For 2020 Growth
If you’re looking for business growth in 2020, you’ll need to turn to innovative tech to make it happen. Some of the most effective tech tools and platforms for growth come by way of automation. Full Story: Tech Digest
ANALYTICS & BUSINESS INTELLIGENCE
What To Look For In A Supply Chain Analytics Solution
Executives are focused on delivering new products to market on time and within designated margins. This is particularly challenging for manufacturers that rely heavily on suppliers. Full Story: Forbes
The importance of business analytics in a competitive business landscape
In the age of Big Data, the importance of business analytics knows no bounds, and students are trying to stay above the tide in a competitive business landscape. Full Story: Study International News
BRANDING AND DESIGN
4 Reasons Why Social Proof Is Essential to Building Your Brand
Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as an entrepreneur is golden. Full Story: Entrepreneur
How Black Friday Became Direct-To-Consumer Brands’ Day
With holiday sales well underway, this year direct-to-consumer brands are challenging Amazon’s e-commerce dominance. Full Story: Forbes
VOICE STRATEGIES
Will voice command technology dominate our future?
Are staple technologies such as a keyboard heading towards mass extinction? Is the voice command technology going to become more widely used?. Full Story: Industry Global News 24
Amazon Rolls Out Alexa Voice Assistant For Low-Powered Devices
Amazon Web Services (AWS) has announced that it is expanding the reach of its voice assistant Alexa by bringing it to low-powered devices. As of now, the Alexa Voice Service needs at least 100MB on-device RAM and an ARM Cortex ‘A’ class microprocessor. Full Story: News18