By Integrated Marketing Platform | January 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Content Marketing Trends You Need to Know for 2020
It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Full Story: Entrepreneur
Top 10 Content Marketing Trends to Watch For in 2020
As the New Year is here, it is clear that content creation is the way of the future for online business. Full Story: Business 2 Community
10 Critical Consumer Metrics To Target For Better Marketing Campaigns
Big data, aside from being an industry buzzword, is also a crucial part of determining the best method of approaching a marketing campaign. Full Story: Forbes
6 ways 2019’s marketing prepared us for 2020
Doing a marketing overview for 2019 is a little like asking, ‘How long is a piece of string?’ Full Story: Bizcommunity.com
Marketing needs a culture of creativity
Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity. Full Story: Marketing Week
Marketing Is Still an Art (and a Science)
Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. Full Story: Entrepreneur
In 2020, marketers will find a middle ground between agencies and DIY
In recent years, marketers have been on a tear to take back control of their brands. Full Story: Digiday
6 Technologies That Will Reshape Marketing In The Next Decade
When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Entrepreneur
SOCIAL MEDIA
4 Analytics Tools That Will Improve Your Social Media Reach
Today I have some great resources to help you improve your social media analytics for better reach online. Full Story: Business 2 Community
Writing a Great Social Media Bio for Your Brand
When was the last time you reviewed your brand profile descriptions on your various social media presences? Full Story: Social Media Today
The Most Popular Social Media Influencers
With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies. Full Story: Social Media Today
How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape
Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products? Full Story: Forbes
SEARCH ENGINE
7 Elements of Your Link Profile That Drive SEO Results
When you’re tasked with building links, you need to have a good idea of what you’re starting with. Full Story: Business 2 Community
Google Explains How to Use Headings for SEO
Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. Full Story: Search Engine Journal
How to choose an SEO friendly hosting option
Search Engine Optimization (SEO) can be your website’s ticket to heaven or highway to hell on the web. Full Story: TechGenyz
SEO Best Practices: How to Create Awesome Meta Descriptions
Since the early days of SEO, meta descriptions have been an important optimization point. Full Story: Search Engine Journal
MOBILE MARKETING
How to Make Text Message Marketing Worth It
Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; Full Story: Business 2 Community
Chinese mobile users now spend over 6 hours every day online
Chinese mobile users are spending more time than ever online on their devices, according to a report published by research firm QuestMobile on Thursday. Full Story: Tech in Asia
Dell’s Mobile Connect update will allow iPhone screen mirroring
iPhone users who have Dell PCs will soon be able to mirror their iPhone screen onto their Dell devices, thanks to an update to Dell’s Mobile Connect software. Full Story: Digital Trends
Mobile games sparked 60% of 2019 global game revenue, study finds
Mobile games made up 60% of revenue for the global video game market in 2019, generating $49 billion in revenue and a profit of $16.9 billion, a study by GoldenCasinoNews.com found. Full Story: Mobile Marketer
DIGITAL SIGNAGE/ SCREEN MEDIA
Who Uses Digital Signage Technology?
You might have heard of some people discussing the need for digital signage technology in the past few years, but do you know what this is? Full Story: London Post
Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019
Last time, we looked at the top 10 articles posted in 2019 on Digital Signage Today. Now, we are going to take a look at what news items really grabbed readers’ attention in the last year of the 2010s. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing and Security: What You Need to Know
A recent study showed that 66% of consumers had made an online purchase as a result of marketing campaigns. Full Story: Techfunnel
Email Marketing: Why You Should Embrace Birthday Emails
In this article, I’ll be focusing on one specific type of email campaign – the birthday email. Full Story: Coast Digital
E-COMMERCE
B2B eCommerce: Here’s What Every B2B Company Needs to Know
B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. Full Story: Forbes
10 key trends set to impact payments and e-commerce in 2020
E-commerce and digital payments are fields that have been advancing at a rapid pace over the last few years. Full Story: Siliconrepublic.com
PUBLIC RELATIONS
Public relations is the art of crafting and delivering messages that inform and persuade the public, and get people to change opinions or take action. Full Story: Small Business Trends
Three Ways To Make Your PR Campaigns More Data-Driven
The marketing world has become increasingly data-driven. Full Story: Forbes
MARKET RESEARCH
Top market research tips: Technology drives value in 2020
When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. Full Story: Netimperative
PREVIEW OF THE DECADE: WHAT WILL MARKET RESEARCH LOOK LIKE IN 2030?
Ten years from now, will market research have taken a seat at the top table? Will it even be known as research? We asked a cross-section of the industry to predict what the discipline will look like in a decade’s time. Full Story: Research Live
WEB DEVELOPMENT
How Is PHP Web Development Better Compared To Other Languages?
There are different scripting languages that developers can use to build a complex and advanced application… Full Story: Thrive Global
5 tips to improve your experience with the web version of Gmail
Gmail has come a long way in terms of both functionality and design. The result is positive, and the service is now not only nicer but also more intuitive. Full Story: AndroidPIT
MARKETING AUTOMATION
27 Ultimate Benefits of Marketing Automation
In today’s business world marketing automation has become a key requirement. Full Story: TechFunnel
Marketo Perfect Marketing Automation Software for Your Business
Setting up your online store is easy and it is also not difficult to add relevant images of the products. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
Analytic Platforms to Get the Sales Metrics You Need
Do you have an accurate view of how sales representatives spend their time? Full Story: Business 2 Community
Why The Future Of Data Analytics Is Prescriptive Analytics
Analytics is probably the most important tool a company has today to gain customer insights. Full Story: Forbes
BRANDING AND DESIGN
How to Build Your Brand Around the First 3 Seconds
We’ve discussed previously how customer’s initially find your business and why customer’s decide to buy your product in the first 3-7 seconds of interaction. Full Story: Business 2 Community
6 Ways Your Personal Brand Is Limiting You
Professionally, personally, and creatively, branding is important. But when is it too much? Full Story: Forge
VOICE STRATEGIES
Now get directions in your own voice instead of Alexa or the Google Assistant while driving
A new service called the Clones lets users get directions in their own voice instead of the already existing voice assistants like Apple’s Siri or the Google Assistant. Full Story: Hindustan Times
Voice and Chat Assistants: 4 Ways to Benefit From Bots in 2020
Customers love voice and chat assistants, the conversational interfaces that turn on the lights, help home chefs cook an egg to perfection, and make it easy for consumers to research and buy goods online. Full Story: Total Retail