By Integrated Marketing Platform   | January 06, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

5 Content Marketing Trends You Need to Know for 2020

It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Full Story: Entrepreneur

Top 10 Content Marketing Trends to Watch For in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. Full Story: Business 2 Community

10 Critical Consumer Metrics To Target For Better Marketing Campaigns

Big data, aside from being an industry buzzword, is also a crucial part of determining the best method of approaching a marketing campaign. Full Story: Forbes

6 ways 2019’s marketing prepared us for 2020

Doing a marketing overview for 2019 is a little like asking, ‘How long is a piece of string?’ Full Story: Bizcommunity.com

Marketing needs a culture of creativity

Marketers need to deploy creativity against strategic opportunities, a broad audience and balancing long-term and sales-generating activity. Full Story: Marketing Week

Marketing Is Still an Art (and a Science)

Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. Full Story: Entrepreneur

In 2020, marketers will find a middle ground between agencies and DIY

In recent years, marketers have been on a tear to take back control of their brands. Full Story: Digiday

6 Technologies That Will Reshape Marketing In The Next Decade

When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Entrepreneur

SOCIAL MEDIA

4 Analytics Tools That Will Improve Your Social Media Reach

Today I have some great resources to help you improve your social media analytics for better reach online. Full Story: Business 2 Community

Writing a Great Social Media Bio for Your Brand

When was the last time you reviewed your brand profile descriptions on your various social media presences? Full Story: Social Media Today

The Most Popular Social Media Influencers

With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies. Full Story: Social Media Today

How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products? Full Story: Forbes

SEARCH ENGINE

7 Elements of Your Link Profile That Drive SEO Results

When you’re tasked with building links, you need to have a good idea of what you’re starting with. Full Story: Business 2 Community

Google Explains How to Use Headings for SEO

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. Full Story: Search Engine Journal

How to choose an SEO friendly hosting option

Search Engine Optimization (SEO) can be your website’s ticket to heaven or highway to hell on the web. Full Story: TechGenyz

SEO Best Practices: How to Create Awesome Meta Descriptions

Since the early days of SEO, meta descriptions have been an important optimization point. Full Story: Search Engine Journal

MOBILE MARKETING

How to Make Text Message Marketing Worth It

Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; Full Story: Business 2 Community

Chinese mobile users now spend over 6 hours every day online

Chinese mobile users are spending more time than ever online on their devices, according to a report published by research firm QuestMobile on Thursday. Full Story: Tech in Asia

Dell’s Mobile Connect update will allow iPhone screen mirroring

iPhone users who have Dell PCs will soon be able to mirror their iPhone screen onto their Dell devices, thanks to an update to Dell’s Mobile Connect software. Full Story: Digital Trends

Mobile games sparked 60% of 2019 global game revenue, study finds

Mobile games made up 60% of revenue for the global video game market in 2019, generating $49 billion in revenue and a profit of $16.9 billion, a study by GoldenCasinoNews.com found. Full Story: Mobile Marketer

DIGITAL SIGNAGE/ SCREEN MEDIA

Who Uses Digital Signage Technology?

You might have heard of some people discussing the need for digital signage technology in the past few years, but do you know what this is? Full Story: London Post

Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019

Last time, we looked at the top 10 articles posted in 2019 on Digital Signage Today. Now, we are going to take a look at what news items really grabbed readers’ attention in the last year of the 2010s. Full Story: Digital Signage Today

EMAIL MARKETING

Email Marketing and Security: What You Need to Know

A recent study showed that 66% of consumers had made an online purchase as a result of marketing campaigns. Full Story: Techfunnel

Email Marketing: Why You Should Embrace Birthday Emails

In this article, I’ll be focusing on one specific type of email campaign – the birthday email. Full Story: Coast Digital

E-COMMERCE

B2B eCommerce: Here’s What Every B2B Company Needs to Know

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. Full Story: Forbes

10 key trends set to impact payments and e-commerce in 2020

E-commerce and digital payments are fields that have been advancing at a rapid pace over the last few years. Full Story: Siliconrepublic.com

PUBLIC RELATIONS

What is Public Relations?

Public relations is the art of crafting and delivering messages that inform and persuade the public, and get people to change opinions or take action. Full Story: Small Business Trends

Three Ways To Make Your PR Campaigns More Data-Driven

The marketing world has become increasingly data-driven. Full Story: Forbes

MARKET RESEARCH

Top market research tips: Technology drives value in 2020

When the ultimate space cadet and entrepreneur Elon Musk, tells the world in an on-stage interview that, when entering new businesses, “I do zero market research whatsoever,” you know you are in interesting times. Full Story: Netimperative

PREVIEW OF THE DECADE: WHAT WILL MARKET RESEARCH LOOK LIKE IN 2030?

Ten years from now, will market research have taken a seat at the top table? Will it even be known as research? We asked a cross-section of the industry to predict what the discipline will look like in a decade’s time. Full Story: Research Live

WEB DEVELOPMENT

How Is PHP Web Development Better Compared To Other Languages?

There are different scripting languages that developers can use to build a complex and advanced application… Full Story: Thrive Global

5 tips to improve your experience with the web version of Gmail

Gmail has come a long way in terms of both functionality and design. The result is positive, and the service is now not only nicer but also more intuitive. Full Story: AndroidPIT

MARKETING AUTOMATION

27 Ultimate Benefits of Marketing Automation

In today’s business world marketing automation has become a key requirement. Full Story: TechFunnel

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the products. Full Story: MarTech Series

ANALYTICS & BUSINESS INTELLIGENCE

Analytic Platforms to Get the Sales Metrics You Need

Do you have an accurate view of how sales representatives spend their time? Full Story: Business 2 Community

Why The Future Of Data Analytics Is Prescriptive Analytics

Analytics is probably the most important tool a company has today to gain customer insights. Full Story: Forbes

BRANDING AND DESIGN

How to Build Your Brand Around the First 3 Seconds

We’ve discussed previously how customer’s initially find your business and why customer’s decide to buy your product in the first 3-7 seconds of interaction. Full Story: Business 2 Community

6 Ways Your Personal Brand Is Limiting You

Professionally, personally, and creatively, branding is important. But when is it too much? Full Story: Forge

VOICE STRATEGIES

Now get directions in your own voice instead of Alexa or the Google Assistant while driving

A new service called the Clones lets users get directions in their own voice instead of the already existing voice assistants like Apple’s Siri or the Google Assistant. Full Story: Hindustan Times

Voice and Chat Assistants: 4 Ways to Benefit From Bots in 2020

Customers love voice and chat assistants, the conversational interfaces that turn on the lights, help home chefs cook an egg to perfection, and make it easy for consumers to research and buy goods online. Full Story: Total Retail

Contact us...

Follow us to receive daily insights!