By Integrated Marketing Platform | December 01, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How best practices for localized marketing strategy help restaurants win
Localized marketing is essential for running successful multi-location businesses. Full Story: Restaurant Business Online
How to Determine When to Outsource Your Marketing Strategy
It’s important to keep your budget lean, but that typically puts you in a tough spot when you need to try a new tactic. Full Story: G2
Digital Marketing Expert Rei Prendi Shares 5 Tips to Scale Your Online Business Rapidly
More and more people are turning to e-commerce websites and online portals to do their shopping, especially as we get closer to the holiday season. Full Story: SF Weekly
The digital marketing forecast for 2021
The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. Full Story: ClickZ
How to reevaluate your highest-ROI marketing channel
One thing marketers are thankful for about 2020 is that it’s almost over. Full Story: eMarketer
What Channel Marketing Leaders Must Prepare For In 2021
A critical priority for B2B channel marketing organizations is establishing annual plans that drive the desired level of engagement. Full Story: Forbes
The 30 Under 30 Transforming Marketing & Advertising In 2021
Here are the founders, creatives, CMOs and other marketers shaping the future of major brands and industries and the technologies that power them. Full Story: Forbes
Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. Full Story: Business 2 Community
SOCIAL MEDIA
25 Predictions for Social Media Marketing in 2021
Any way you look at it, 2020 has been tough. Full Story: Social Media Today
Position Yourself as a Pro Worth Knowing on Social Media
Use these simple tips when connecting online and build a community that remembers your name. Entrepreneur
How to Conduct a Social Media Audit in 8 Clear Steps
With so many social media platforms, the internet can be an overwhelming place. Full Story: G2
The Hottest Social Media Marketing Takes On Snapchat’s Spotlight
Exactly a week ago, when Thanksgiving still seemed a million years away, Snapchat launched Spotlight—an in-app feature highlighting Snap’s best user-generated content in a TikTok-like feed. Full Story: Morning Brew
SEARCH ENGINE
Google Combines Hreflang Signals from HTML & Sitemaps
When hreflang directives are implemented in a site’s HTML and sitemap, Google will combine them and use all signals. Full Story: Search Engine Journal
Here’s what the future of search and navigation looks like, according to experts
For many of us, the portal to the rest of the internet begins with a search. Whether it’s a random trivia hunt or detailed dive, our quest for information most often relies on a search engine of some sort. Full Story: TNW
5 quick and easy tips for better Google Search results
You’d think an online search would be reliable, quick and easy. You type a few words or a question into a search engine, and you immediately get your answer. Full Story: Komando
How to Counter Negative SEO Attacks
As any seasoned digital nomads will tell you, search engine optimization (SEO) is an intense battleground for businesses. Full Story: Business 2 Community
MOBILE MARKETING
How to create a private mobile media gathering ecosystem
The digitally innovative brands, such as Red Bull, that have established their own private mobile media gathering ecosystems, are able to request, categorise and preview digital media, collaborate and operate more efficiently. Full Story: Marketing Tech
Top 3 Mobile App Development Trends to Note
The use of smartphones has changed a lot of things in the world. And one can’t ignore that mobile app development has given increased revenue … Full Story: CIOReview
Revolut debuts web app in shift away from mobile-only
Revolut has decided its time to move away from being mobile-only and provide its over 13m customers with a way to access their accounts via the web. Full Story: MobileMarketing Magazine
WhatsApp updates wallpapers, adds sticker search
WhatsApp has made updates to provide users with more ways to bring a bit more colour to their chats. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
China Digital Signage Technology Market Covering Prime Factors and Competitive Outlook Till 2029
The China Digital Signage Technology Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. Full Story: Cheshire Media
Top Quick Service Restaurants Go Digital at the Drive-thru with Melitron and Samsung Canada
Over 10,000 Samsung displays built into Melitron digital menu boards and signage at drive-thrus across Canada. Full Story: Samsung Newsroom Canada
EMAIL MARKETING
Beware, if you receive this email it is phishing
The method is well known but still requires victims. Full Story: The Courier
Email lists are important because they get a 10 percent higher conversion rate than social media. Full Story: Augusta Free Press
E-COMMERCE
Less Cash and More Electronic Payments: the Financial Changes That the Pandemic Brought
Reports indicate that the 2020 health emergency has increased the use of digital transactions while decreasing the use of physical money. Full Story: Entrepreneur
7 Top eCommerce Trends in 2021 to Look Out For
Someone buying a pair of glasses can actually see his face wearing that pair of glasses and evaluate the look and feel in real-time. Full Story: Communal News
PUBLIC RELATIONS
Five things that PR pros can learn from romantic comedies
PR pros can learn a lot from romantic comedies — from falling in love with your job, time management, as well as doing the right thing. Full Story: Media Update
Why Social Media Matters For Google SEO
It has everything to do with PR. After all, public relations boils down to getting you and your clients found. Full Story: Forbes
MARKET RESEARCH
Does market research need to ‘loosen up’?
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business. Full Story: Marketing Week
Slip Rings Market Research Report by Technavio Forecasts $ 71 Million Growth During 2020-2024
The new slip rings market research report from Technavio indicates neutral growth in the short term as the business impact of COVID-19 spreads. Full Story: Business Wire
WEB DEVELOPMENT
8 key tactics to building a great website for your startup
Regardless of what field of business you want to go into, no successful company can thrive without a website in place. Full Story: East Midlands Business Link
The Power Of Purchase Beacons In Website Design
Given the stunning increases in the availability of online material and the number of websites to choose from, designing sites that stand out and make potential customers want to stay has become a critically important competence for those wanting to succeed in business. Full Story: Forbes
MARKETING AUTOMATION
How to unsubscribe from marketing text messages, e-mails
You probably noticed Black Friday and Cyber Monday deals are tiptoeing their way into your e-mails and text messages. Follow these three tips to stop spam messages. Full Story: WTSP.com
The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities
72% of respondents view marketing talent as more essential than technology, yet 53% spend more money on tech. Full Story: socPub
ANALYTICS & BUSINESS INTELLIGENCE
Can AI Automation Be Harnessed for Storytelling?
Although automation is not new in marketing, many agencies are still in the early stages of collecting data and learning how to use it to drive value through AI automation. Full Story: Analytics Insight
What trends can we expect for the analytics industry?
Aon’s Steve Petrevski discusses how Covid-19 has affected the analytics industry and what trends he expects to follow the pandemic. Full Story: Siliconrepublic.com
BRANDING AND DESIGN
5 Essential Business Branding Elements for Startups
Choosing branding elements that define your business to your audience and distinguish you from competitors can be challenging for startups. Full Story: Business 2 Community
What entreprenuers can learn about branding from trendy startups
(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises? Full Story: The American Genius
VOICE STRATEGIES
Voice technology: convenience will come at a cost. Are we prepared to pay it?
Today, Google’s word accuracy is at 95%. Alexa has more than 100,000 skills. Market projections suggest 8bn voice assistants worldwide by 2023. Full Story: Sifted
Alexa Becomes a Chatbot – You Can Now Talk to Alexa by Typing
Alexa is officially a chatbot. Yesterday, Amazon began rolling out a new feature on iOS that enables users to type their requests to Alexa and see responses on the screen. Full Story: Voicebot.ai